Mobile advertising methods and improvements

• US 20050177416A1
• Filed: 12/09/2000
• Published: 08/11/2005
• Est. Priority Date: 12/09/1999
• Status: Active Application

• Current Assignee: Living Trust of Craig L Linden & Lindsey S Linden
• Original Assignee: Living Trust of Craig L Linden & Lindsey S Linden
• Inventors: Linden, Craig L
• Application Number:
  US10/469,800
• Publication Number:
  US 20050177416A1
• Time in Patent Office: Days
• US Class Current: 705/14.620
• CPC Class Codes: G01S 19/14 specially adapted for specific applications
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G08G 1/20 Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles
• CPC Class Codes: G09F 21/04 by land vehicles
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 88/04 adapted for relaying to or from another terminal or user

Abstract

Mobile advertising methods and improvements, for instance, the adding of global positioning satellite tracking devices to mobile advertising platforms for purposes of verification of location, travel routes, mileage, etc. Incorporation of the Internet, Intranet, peer-to-peer and/or other networking systems and associated software for improving business methods, account access, and the interface between the advertiser or client, the ad agency or administration, and those persons or entities associated with the mobile platforms. Providing wireless communication systems for mobile advertising platforms for enabling real-time messages and for real-time interaction and/or for connecting central or distributed service operations. Providing improved compensation particularity to those persons or entities associated most closely with the mobile platforms. Incorporation of video and/or still e-cameras and/or audio equipment into the mobile advertising platform.

Claims

1. Improved method of advertising via non-common carrier automobiles by providing adequate compensation to the persons or entities associated with the vehicles,

whereby for example only, ideally a person or person and car, etc., in a desired target market, which also conforms with possible other client/sponsor or agency desired parameters, might list him/herself as available, might request, be requested, or might even bid to contract to provide advertising via their vehicle, and in exchange receive adequate compensation in one or more forms.

2. Improved method of advertising via automobiles by providing an onboard or portable location device, such as a GPS device,

whereby for example only, a global positioning satellite system device (“

GPS”

device) might either communicate various related data in real-time and/or record such data for down loading periodically.

3. Improved method of advertising via automobiles by providing one or more onboard or portable wireless communication systems or devices for improved up-dating of the ad message, spot location advertising, and for other communication purposes,

whereby for example only, such wireless device may be used to update, on a real-time, live or down loadable basis, the advertising media or other information in order to for instance change to a new ad as the vehicle approaches a client'"'"'s store, or for instance to issue a warning to other drivers of an accident ahead, and such communication system may be integrated or not integrated or associated with the GPS system.

4. Improved method of advertising via automobiles by providing an Internet, Intranet, peer-to-peer, or other networking and software systems, as an significant communication and business interface between the ad agency and the persons associated with the vehicles,

whereby for example only, a comprehensive business tool consisting of computer hardware, mobile and stationary devices and appropriate software so that, for instance persons interested in signing up as potential ad drivers may review criteria, contracts and other information, potential clients may review advertising plans and rates, and data from various sources may be entered, such as when the car is fueled and the GPS data, payments, etc., and established clients and ad drivers may access their accounts.

5. Improved method of advertising via automobiles by providing one or more onboard or portable video or still cameras, with or without an audio pickup,

whereby for example only, such camera captured data may be recorded and stored and/or be transmitted in real-time or by streaming video for various purposes, for instance traffic updates, accidents, and route, parking, delivery/location verification, special events, etc.

6. A comprehensive method of advertising via automobiles, the method comprising the following steps:

a) providing adequate compensation to the person associated with the vehicle;

b) providing an onboard or portable vehicle location device.

7. A comprehensive method of advertising via automobiles, the method comprising the following steps:

a) providing adequate compensation to the person associated with the vehicle;

b) providing the Internet, Intranet, or other such networking system as a communication and/or business interface between the ad agency and persons.

8. A comprehensive system regarding the business methods of providing advertising via automobiles, the methods comprising the following steps:

a) providing the Internet, Intranet, or other networking system as a communication and/or business interface between the ad agency and persons.

b) providing adequate compensation to the person associated with the vehicle.

9. Improved method of advertising via mobile platforms by providing adequate compensation to the person associated with the platform,

whereby for example only, ideally a person or person carried platform, etc., in a desired target market, whom/which also conforms with other client/sponsor or agency desired parameters, might list him/herself as available, might request, be requested, or might even bid to contract to provide advertising via their body or personally carried platform, and in exchange receive adequate compensation in one or more forms.

10. Improved method of advertising via mobile platforms, by providing an onboard or portable location device,

whereby for example only, said location device, such as a global positioning satellite system device (“

GPS”

device) might either communicate various related data in real-time and/or record such data for down-loading periodically.

11. Improved method of advertising via mobile platforms by providing one or more wireless communication systems or devices,

whereby for example only, such wireless device may be used to update, on a real-time, streaming or down loadable basis, the advertising media or other information in order to, for instance, change ad copy/messages as the mobile platform approaches a client'"'"'s store, or for instance, to issue a warning to others of some hazard, and such communication system may be integrated or not integrated or associated with other systems.

12. Improved method of advertising via mobile platforms, by providing the Internet, Intranet, peer-to-peer or other networking and software systems as an significant communication and business interface between the ad agency and persons,

whereby for example only, a comprehensive business tool consisting of computer hardware, mobile and stationary devices and appropriate software so that, for instance, persons interested in signing up as potential mobile platform carriers, etc., may review criteria, contracts and other information, potential clients may review advertising plans and rates, and data from various sources may be entered, such as when the platform is delivering its message, GPS data, payments, etc., and established clients and ad persons may gain access to their private access account information, etc.

13. Improved method of advertising via mobile platforms, by providing one or more onboard or video and/or still cameras, with or without an audio pickup,

whereby for example only, such camera captured data may be recorded and stored and/or be transmitted in real-time or by streaming video for various purposes, for foot traffic updates, store coverage, and routes, delivery and location verification, special events, etc.

14. A comprehensive method of advertising via mobile platforms, the method comprising the following steps:

a) providing adequate compensation to the person associated with the platform;

b) providing an onboard or portable platform location device, such as a GPS device.

15. A comprehensive method of advertising via mobile platforms, the method comprising the following steps:

a) providing adequate compensation to the person associated with the platform;

b) providing the Internet, Intranet, or other networking system as a communication and/or business interface between the ad agency, etc. and platform persons.

16. A comprehensive system regarding the business methods of providing advertising media via mobile platforms, the methods comprising the following steps:

a) providing the Internet, Intranet, peer-to-peer or other networking system as a communication and/or business interface between the ad agency and/or other administrative organization and the platform persons;

b) providing adequate compensation to the persons associated with the platforms.