System and method of internet advertising
First Claim
1. A method of advertising on the internet comprising the steps of:
- distributing a key to a potential customer wherein the key is associated with at least one characteristic of the potential customer;
communicating the key to a website on the internet;
displaying a set of advertisements on the website to the potential customer based on the at least one characteristic of the potential customer associated with the key.
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Abstract
A method and system for advertising on the internet includes a storage medium that contains a key associated with at least one characteristic of a potential customer. The storage medium is distributed in the bricks-and-mortar world to the potential customer. The system further includes a communication link to the internet, and the key is communicated over the communication link to a website on the internet. An advertisement database that is connected to the website displays a set of advertisements stored in the advertisement database on the website to the potential customer based on the characteristics of the potential customer associated with the key. A selection device that is integrated into the website evaluates the key and selects the set of advertisements to be displayed based on predefined criteria.
64 Citations
20 Claims
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1. A method of advertising on the internet comprising the steps of:
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distributing a key to a potential customer wherein the key is associated with at least one characteristic of the potential customer;
communicating the key to a website on the internet;
displaying a set of advertisements on the website to the potential customer based on the at least one characteristic of the potential customer associated with the key. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for advertising on the internet comprising:
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a franchise building in the bricks-and-mortar world, wherein the franchise distributes a key to a potential customer wherein the key is associated with at least one characteristic of the potential customer;
a communication link to the internet, wherein the key is communicated by the potential customer to a website on the internet;
an advertisement database connected to the website, wherein a set of advertisements stored in the advertisement database is displayed on the website to the potential customer based on the at least one characteristic of the potential customer associated with the key; and
a selection device integrated into the website, wherein the selection device evaluates the key and selects the set of advertisements to be displayed based on predefined criteria. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A system for advertising on the internet comprising:
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a storage medium containing a key associated with at least one characteristic of a potential customer, wherein the storage medium is distributed in the bricks-and-mortar world to the potential customer;
a communication link to the internet, wherein the key is communicated over the communication link to a website on the internet;
an advertisement database connected to the website, wherein a set of advertisements stored in the advertisement database is displayed on the website to the potential customer based on the at least one characteristic of the potential customer associated with the key; and
a selection device integrated into the website, wherein the selection device evaluates the key and selects the set of advertisements to be displayed based on predefined criteria. - View Dependent Claims (17, 18, 19, 20)
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Specification