Method and apparatus for aggregating and disseminating user activity data in online auctions

• US 20050177486A1
• Filed: 09/21/2004
• Published: 08/11/2005
• Est. Priority Date: 09/23/2003
• Status: Abandoned Application

• Current Assignee: Auctiva Corporation (Alibaba Group Holding Ltd.)
• Original Assignee: Auctiva Corporation (Alibaba Group Holding Ltd.)
• Inventors: Yeager, Wayne Bell
• Application Number:
  US10/946,856
• Publication Number:
  US 20050177486A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method of recording and aggregating data related to visitor activity in an online auction environment, and of providing that data to a plurarity of online auction sellers for the purpose of improving the marketing of their online auctions. The present invention is comprised of computer programming code embedded in an online auction page, a dynamic tracking computer program that resides on a web server that receives and logs the data transmitted by said embedded code, and a computer program that resides on a web server that interprets and assembles the logged data into activity reports for auction sellers. Such reports include most and least popular search terms, most and least popular search variables, most and least popular item categories, most and least popular search terms within specific categories, most and least popular sorting methods, most and least popular days of the week, most and least popular times of the day, and others, including the rise and fall of the popularity of said search terms, categories, variables and methods over time.

Claims

1. A method of recording, aggregating and disseminating online auction visitor data, comprising:

a plurality of online auction sellers obtaining a tracking code;

a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;

upon said visitors visting said online auctions, recording said information about said visitors;

compiling, sorting and ranking said recorded visitor information; and

providing said online auction sellers with said compiled, sorted and ranked information.

2. The method of claim 1, wherein said information contains one or more of the following:

most popular search terms;

least popular search terms;

most popular item category;

least popular item category;

most active time of day;

least active time of day;

most popular sorting methods;

least popular sorting methods;

most active day of the week; and

least active day of the week.

3. The method of claim 1, wherein said information takes the form of a report containing one or more of the following:

popularity of search terms and/or phrases;

popularity of categories;

popularity of search terms and/or phrases within specific categories;

popularity of hour of the day;

popularity of day of the week; and

popularity of sorting method.

4. The method of claim 1, wherein said providing is accomplished via the internet.

5. A method of recording, aggregating and disseminating online auction visitor data, comprising:

a plurality of online auction sellers obtaining a tracking code;

a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;

upon said visitors visting said online auctions, recording said information about said visitors;

compiling, sorting and ranking said recorded visitor information; and

providing third parties with said compiled, sorted and ranked information.

6. The method of claim 5, wherein said information contains one or more of the following:

most popular search terms;

least popular search terms;

most popular item category;

least popular item category;

most active time of day;

least active time of day;

most popular sorting methods;

least popular sorting methods;

most active day of the week; and

least active day of the week.

7. The method of claim 5, wherein said information contains a ranked list of one or more of the following:

popularity of search terms and/or phrases;

popularity of categories;

popularity of search terms and/or phrases within specific categories;

popularity of hour of the day;

popularity of day of the week; and

popularity of sorting method.

8. The method of claim 5, wherein said providing is accomplished via the internet.

9. A method of recording, aggregating and disseminating online auction visitor data, comprising:

a plurality of online auction sellers obtaining a tracking code;

a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;

upon said visitors visting said online auctions, recording said information about said visitors in a web-accessible computer database; and

granting said online auction sellers access to said web-accessible computer database.

10. A method of recording, aggregating and disseminating online auction visitor data, comprising:

a plurality of online auction sellers obtaining a tracking code;

a plurality of online auction sellers emplacing said code into the auction descriptions of said sellers'"'"' said online auctions;

upon said visitors visting said online auctions, recording said information about said visitors in a web-accessible computer database; and

granting third parties access to said web-accessible computer database.