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Process for media integration

  • US 20050182737A1
  • Filed: 11/19/2004
  • Published: 08/18/2005
  • Est. Priority Date: 11/21/2003
  • Status: Abandoned Application
First Claim
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1. A method of repeat impression, multimedia, integrated messaging marketing attached to a collection of one or more community events on behalf of one or more event sponsors, the method comprising at least one of the following steps implemented before, during or after community events over a network of computers, cell phone systems, television and radio broadcast stations and at geographical sites:

  • a. negotiating sponsorship terms on behalf of one or more event sponsors b. broadcasting marketing content prior or during the event(s) on at least television station or radio station, or through in person contact at a geographical location, directing event prospects to event attendance or directing prospects to display of promotional materials on at least one computer c. collecting, via a network of computers, profile data on prospects d. making in person contact during the event(s) at the event location directing prospects to one or more sponsor sites at the event e. making in person contact during the event(s) distributing materials motivating prospects to participation in post event promotions or directing prospects to display on at least one computer of promotional materials f. making in person contact during the event(s) collecting profile data on prospects g. broadcasting on at least one television station after the event(s) a showcase of event participation with promotional material and directing viewers to participation in post event promotions or directing prospects to display on at least one computer of promotional materials h. broadcasting on at least one radio station or making in person contact after the event(s) directing prospects to participate in post event promotions or watch a television broadcast of event participation with promotional material i. emailing, Internet messaging or text messaging via cell phone, message sequences to prospects after the event directing prospects to attend another event, participate in post event promotions or view promotional materials on at least one computer j. a method of measurement and reporting to audit and report on the sponsored event(s) attendance, rights fulfillment and demographic value

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