Anonymous page recognition

• US 20050261962A1
• Filed: 05/18/2005
• Published: 11/24/2005
• Est. Priority Date: 05/18/2004
• Status: Abandoned Application

• Current Assignee: Khai Gan Chuah
• Original Assignee: Khai Gan Chuah
• Inventors: Chuah, Khai Gan (Kenneth)
• Application Number:
  US11/132,079
• Publication Number:
  US 20050261962A1
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A data mining system to improve selection of targeted advertisements. The system includes monitoring, capturing, and analyzing data from a user, and selecting appropriate advertisements to match a current user'"'"'s activity.

Claims

1. A method to generate targeted content, the method comprising:

capturing words on a web page currently being visited; and

generating a targeted content based on the words.

2. A method as recited in claim 1, wherein the targeted content is a targeted advertisement.

3. A method as recited in claim 1, wherein the targeted content is a targeted downloadable module.

4. A method as recited in claim 1, wherein the targeted content is a targeted image.

5. A method to generate targeted content, the method comprising:

capturing words on a currently visited URL; and

generating a targeted content based on the words.

6. A method as recited in claim 5, wherein the targeted content is a targeted advertisement.

7. A method as recited in claim 5, wherein the targeted content is a targeted downloadable module.

8. A method as recited in claim 5, wherein the targeted content is a targeted image.

9. A method to generate advertisements, the method comprising:

retrieving a web page for a user anonymously;

capturing keywords relating to the user'"'"'s web use;

generating advertisements based on the keywords;

displaying the generated advertisements with links for an anonymous server so that the user can visit sites of the advertisements anonymously.

10. A method as recited in claim 9, wherein the keywords are captured from keys the user types.

11. A method as recited in claim 9, wherein the keywords are captured from a user'"'"'s current URL.

12. A method as recited in claim 9, wherein keywords are captured from a chat room.

13. A method as recited in claim 9, wherein keywords are captured from a current page'"'"'s HTML source code.

14. A method as recited in claim 9, further comprising:

capturing keywords from a list of the user'"'"'s favorite web sites.

15. A method as recited in claim 9, further comprising:

transferring a list of the user'"'"'s favorite web sites from a first web browser to a transferred list of favorite web sites to an anonymous web server.

16. A method as recited in claim 9, wherein keywords are captured from a link the user clicks.

17. A method as recited in claim 9, further comprising identifying the user by the user'"'"'s IP address, wherein respective keywords for the user are associated with the user'"'"'s IP address.

18. A method as recited in claim 9, further comprising identifying the user by a login code and user profile, wherein respective keywords for the user are associated with the user'"'"'s login code.

19. A method as recited in claim 9, further comprising:

displaying an encrypted URL in the user'"'"'s browser; and

clicking a button by the user which triggers decrypting the URL into an unencrypted URL and displaying the unencrypted URL in the user'"'"'s browser.

20. A method to generate a targeted survey, the method comprising:

retrieving a web page for a user'"'"'s computer anonymously using an anonymous server;

determining a keyword based on handshaking which contains information about the user'"'"'s computer;

generating and outputting a survey on the user'"'"'s computer based on the keyword; and

tabulating results for the survey which include the keyword.