Customizable and measurable information feeds for personalized communication

• US 20050267973A1
• Filed: 05/13/2005
• Published: 12/01/2005
• Est. Priority Date: 05/17/2004
• Status: Active Grant

• Current Assignee: SimpleFeed, Inc.
• Original Assignee: SimpleFeed, Inc.
• Inventors: Carlson, Hilding Mark, Eliashberg, Vitaly
• Granted Patent: US 8,065,383 B2
• Time in Patent Office: Days
• US Class Current: 709/228
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04L 2463/101 applying security measures for digital rights management data processing systems or methods, specially adapted for commerce, e.g. marketing, shopping, billing, auctions or e-commerce G06Q30/00
• CPC Class Codes: H04L 63/0823 using certificates cryptographic mechanisms or cryptographic arrangements for entity authentication involving certificates H04L9/3263
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A system and a method to provide a personalized feed to a user. Information regarding the user is obtained from the user via customization content. The customization content indicates various categories of content for the user to select from. In response to the user selecting his or her categories of interest, a feed personalization module selects content pieces whose associated categories match the user selected categories. The feed personalization module then provides a personalized feed including these content pieces to the user. The personalized feed is provided to the user via a unique identifier assigned to the user. Using the unique identifier, the user'"'"'s actions with respect to the provided feed is tracked. The feed is further re-personalized according to the user'"'"'s actions. The feed is also re-personalized based on an input from the user indicating the relevance of the feed to the user'"'"'s interests.

Claims

1. A method of providing a personalized feed to a user, the method comprising:

receiving an input from the user, the input specifying one or more categories that are of interest to the user;

assigning a unique identifier to the user in response to receiving the input;

identifying, based on the received input, content that is relevant to the user;

generating a feed including the identified content; and

providing the generated feed to the user via the unique identifier.

2. The method of claim 1, wherein the unique identifier comprises at least one of a uniform resource identifier, IP address, a cookie, a digital certificate, a machine fingerprint, a username and password.

3. The method of claim 1, wherein receiving the input from the user comprises:

providing customization content to the user, the customization content indicating one or more categories of content; and

receiving the input from the user via the customization content.

4. The method of claim 3, wherein the customization content is provided to the user via one of a customization feed, a customization web page, or insertion within a regular feed for customization.

5. The method of claim 1, wherein identifying the content that is relevant to the user comprises:

identifying the content whose category matches the one or more categories specified in the received input.

6. The method of claim 1, further comprising:

tracking an action of the user with respect to the provided feed via the unique identifier;

customizing the feed based on the action of the user with respect to the provided feed; and

providing the customized feed to the user.

7. The method of claim 6, further comprising:

generating a report on the action of the user to analyze the user'"'"'s feed usage.

8. The method of claim 1, further comprising:

receiving an input from the user regarding a relevance of the provided feed;

customizing the feed based on the received input; and

providing the customized feed to the user.

9. The method of claim 1, wherein generating the feed comprises:

removing a formatting of the identified content;

identifying a template suitable for the user; and

generating the feed including the content in accordance with the identified template.

10. The method of claim 1, wherein providing the generated feed to the user comprises:

encrypting the content using one or more security attributes of the user; and

providing the feed including the encrypted content to the user.

11. The method of claim 1, wherein providing the generated feed to the user comprises:

authenticating a creator of the content using a digital signature; and

providing the feed including the authenticated content to the user.

12. The method of claim 1, wherein generating the feed further comprises inserting a mnemonic identifier in a feed URL.

13. The method of claim 1, providing the feed further comprises evaluating whether service of the feed should be delayed.

14. The method of claim 13, wherein evaluating further comprises providing the feed in response to a predetermined bandwidth utilization.

15. The method of claim 13, wherein evaluating further comprises providing the feed in response to a predetermined quality of service level.

16. A system for providing a personalized feed to a user, the system comprising:

a user profile module configured to receive an input from the user, the input specifying one or more categories that are of interest to the user;

an identification module configured to assign a unique identifier to the user in response to receiving the input; and

a feed personalization module configured to identify, based on the received input, content that is relevant to the user, the feed personalization module further configured to generate a feed including the identified content and to provide the generated feed to the user via the unique identifier.

17. The system of claim 16, wherein the unique identifier comprises at least one of:

a uniform resource identifier, IP address, a cookie, machine fingerprint, a digital certificate, a username and password.

18. The system of claim 16, wherein the user profile module is configured to:

receive the input from the user via customization content, the customization content indicating one or more categories of content.

19. The system of claim 18, wherein the customization content is provided to the user via a customization feed or a customization web page.

20. The system of claim 16, wherein the feed personalization module is configured to identify the content that is relevant to the user by:

identifying the content whose category matches the one or more categories specified in the received input.

21. The system of claim 16, further comprising:

a user interest builder module configured to track an action of the user with respect to the provided feed via the unique identifier,

wherein the feed personalization module is configured to customize the feed based on the action of the user with respect to the provided feed and to provide the customized feed to the user.

22. The system of claim 21, further comprising:

a report module configured to generate a report on the action of the user to analyze the user'"'"'s feed usage.

23. The system of claim 16, further comprising:

a user interest builder module configured to receive an input from the user regarding a relevance of the provided feed,

wherein the feed personalization module is configured to customize the feed based on the received input and to provide the customized feed to the user.

24. The system of claim 16, further comprising:

a content processing module configured to remove a formatting of the identified content; and

a content formatting module configured to identify a template suitable for the user,

wherein the feed personalization module is configured to generate the feed including the content in accordance with the identified template.

25. The system of claim 16, further comprising:

an encryption module configured to encrypt the content using one or more security attributes of the user,

wherein the feed personalization module is configured to provide the feed including the encrypted content to the user.

26. The system of claim 16, further comprising:

an authentication module configured to authenticate a creator of the content using a digital signature,

wherein the feed personalization module is configured to provide the feed including the authenticated content to the user.

27. The system of claim 16, wherein a feed personalization module is further configured to insert a mnemonic identifier in a feed URL.

28. The system of claim 16, wherein the feed personalization module is further configured to evaluate whether service of the feed should be delayed.

29. The method of claim 28, wherein the feed personalization module is further configured to provide the feed in response to a predetermined bandwidth utilization.

30. The method of claim 28, wherein the feed personalization module is further configured to provide the feed in response to a predetermined quality of service level.

31. A computer program product having a computer-readable medium having embodied thereon program code for providing a personalized feed to a user, the program code comprising:

a user profile module configured to receive an input from the user, the input specifying one or more categories that are of interest to the user;

an identification module configured to assign a unique identifier to the user in response to receiving the input; and

a feed personalization module configured to identify, based on the received input, content that is relevant to the user, the feed personalization module further configured to generate a feed including the identified content and to provide the generated feed to the user via the unique identifier.

32. The computer program product of claim 31, wherein the unique identifier comprises at least one of:

a uniform resource identifier, IP address, a cookie, machine fingerprint, a cookie, a digital certificate, and username and password.

33. The computer program product of claim 31, wherein the user profile module is configured to:

receive the input from the user via customization content, the customization content indicating one or more categories of content.

34. The computer program product of claim 33, wherein the customization content is provided to the user via a customization feed or a customization web page.

35. The computer program product of claim 31, wherein the feed personalization module is configured to identify the content that is relevant to the user by:

identifying the content whose category matches the one or more categories specified in the received input.

36. The computer program product of claim 31, wherein the program code further comprises:

a user interest builder module configured to track an action of the user with respect to the provided feed via the unique identifier,

wherein the feed personalization module is configured to customize the feed based on the action of the user with respect to the provided feed and to provide the customized feed to the user.

37. The computer program product of claim 36, wherein the program code further comprises:

a report module configured to generate a report on the action of the user to analyze the user'"'"'s feed usage.

38. The computer program product of claim 31, wherein the program code further comprises:

a user interest builder module configured to receive an input from the user regarding a relevance of the provided feed; and

wherein the feed personalization module is configured to customize the feed based on the received input and to provide the customized feed to the user.

39. The computer program product of claim 31, wherein the program code further comprises:

a content processing module configured to remove a formatting of the identified content; and

a content formatting module configured to identify a template suitable for the user,

wherein the feed personalization module is configured to generate the feed including the content in accordance with the identified template.

40. The computer program product of claim 31, wherein the program code further comprises:

an encryption module configured to encrypt the content using one or more security attributes of the user,

wherein the feed personalization module is configured to provide the feed including the encrypted content to the user.

41. The computer program product of claim 31, wherein the program code further comprises:

an authentication module configured to authenticate a creator of the content using a digital signature,

wherein the feed personalization module is configured to provide the feed including the authenticated content to the user.

42. The computer program product of claim 31, wherein a feed personalization module configured to insert a mnemonic identifier in a feed URL.

43. The system of claim 31, wherein the feed personalization module is further configured to evaluate whether service of the feed should be delayed.

44. The method of claim 43, wherein the feed personalization module is further configured to provide the feed in response to a predetermined bandwidth utilization.

45. The method of claim 43, wherein the feed personalization module is further configured to provide the feed in response to a predetermined quality of service level.