System and method for utilizing dual feedback loops

• US 20050273835A1
• Filed: 05/13/2005
• Published: 12/08/2005
• Est. Priority Date: 05/14/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US11/129,141
• Publication Number:
  US 20050273835A1
• Time in Patent Office: Days
• US Class Current: 725/118
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/233 Processing of audio elementary streams monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/26225 involving billing parameters, e.g. priority for subscribers of premium services
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

A feedback system for controlling play of media content is disclosed. The feedback system for controlling play of media content includes a hub that is at least partially remote from a media content play point, for accessing and instructing a forwarding of the media content for play, at least one output associated with the hub that contributes non-play content, wherein parsed non-play content enables the hub to instruct a preemption of a first of the media play content with an insertion of a second of the media play content to the media content play point, a first input to the hub that monitors, after a first play of the media content at the media content play point, for availability of at least one second play of the media content, a second input to the hub that effectuates the non-play content to the at least one output based on feedback from a first play of the media content.

Claims

1. A feedback system for controlling play of media content, comprising:

a hub that is at least partially remote from a media content play point, for accessing and instructing a forwarding of the media content for play;

at least one output associated with the hub that contributes non-play content, wherein parsed non-play content enables the hub to instruct a preemption of a first of the media play content with an insertion of a second of the media play content to the media content play point;

a first input to the hub that monitors, after a first play of the media content at the media content play point, for availability of at least one second play of the media content;

a second input to the hub that effectuates the non-play content to the at least one output based on feedback from a first play of the media content.

2. The system of claim 1, wherein the feedback comprises responses of media content listeners to the first play of the media content.

3. The system of claim 2, wherein the responses are tracked only in a preselected timeframe following the first play of the media content.

4. The system of claim 3, wherein the timeframe is one selected from the group consisting of hourly, daily, weekly, and monthly.

5. The system of claim 2, wherein the responses comprise purchases of goods and services discussed in the first play of the media content.

6. The system of claim 1, wherein the feedback comprises at least one selected from the group consisting of a referral, a coupon use, and a biscuit response.

7. The system of claim 6, wherein the biscuit response comprises a recognition of a blank pixel identifier in a computerized first play of the media content.

8. The system of claim 6, wherein a biscuit associated with the biscuit response includes an identifier of an advertisement associated with the biscuit, the media play point associated with the advertisement, and a geographic region associated with the media play point.

9. The system of claim 1, wherein said first input monitors substantially in real time.

10. The system of claim 1, wherein the parsing of the non-play content is in accordance with an interaction of said first input and said second input.