Monetizing time-sensitive content on network-connected media

• US 20060053076A1
• Filed: 09/10/2004
• Published: 03/09/2006
• Est. Priority Date: 09/03/2004
• Status: Abandoned Application

• Current Assignee: Grant Media LLC
• Original Assignee: Grant Media LLC
• Inventors: Kremen, Gary
• Application Number:
  US10/938,122
• Publication Number:
  US 20060053076A1
• Time in Patent Office: Days
• US Class Current: 705/51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

Distribution and monetization of classified advertising, classifieds on network-connected media, online classifieds, any advertising on electronic displays such as advertising via electronic bill boards, (collectively “eclassifieds”) using techniques for more timely and wider exposure of time-sensitive content on online networks. Such techniques include using XML feeds and are based on the type of search engine involved, the geo-location of the web-surfer, the demographic and psychographic profile of the web surfer, and bandwidth requirements of the web-surfer.

Claims

1. A method of monetizing time-sensitive content, the method comprising:

partnering with a plurality of search engine providers for providing a one-stop service to a plurality of providers of the time-sensitive content for increasing a value of the time-sensitive content by directly feeding the time-sensitive content to one or more search engines associated with the plurality of search engine providers in a manner responsive to queries submitted to the one or more search engines.

3. The method of claim 1, wherein the time-sensitive content is an eclassified.

4. The method of claim 1, further comprises featuring the time-sensitive content in advertisement spaces or sponsored listing spaces of web sites associated with the one or more search engines in response to queries for the time-sensitive content submitted to the one or more search engines.

5. The method of claim 1, wherein the act of partnering with a plurality of search engine providers for providing a one-stop service to a plurality of providers the time-sensitive content is performed by a third party aggregator.

6. The method of claim 1, further comprising receiving revenue from one or more entities selected from a group comprising:

the plurality of providers of the time-sensitive content;

customers who pay the plurality of providers of the time-sensitive content to publish the time-sensitive content.

7. The method of claim 6, wherein receiving revenue is based on at least one payment method selected from a group comprising:

cost per thousand impressions (CPM);

pay-per-click (PPC); and

fixed fee.

8. The method of claim 1, wherein the one-stop service includes providing branding for each of the plurality of providers of the time-sensitive content.

9. The method of claim 1, wherein the one-stop service includes partnering with international search engine providers to increase exposure of the time-sensitive content.

10. The method of claim 1, wherein the one-stop service includes providing transparency in cost or revenue accounting by providing detailed information of the cost or revenue accounting to the plurality of providers of the time-sensitive content.

11. The method of claim 1, wherein the one-stop service includes providing a user-friendly API to the plurality of providers of the time-sensitive content for submission of the time-sensitive content for processing for subsequent feeding to the one or more search engines

12. The method of claim 1, wherein partnering with the plurality of search engine providers includes revenue sharing with the plurality of search engine providers.

13. The method of claim 12, wherein the revenue sharing with the plurality of search engine providers is based on at least payment method selected from a group comprising:

cost per thousand impressions (CPM);

pay-per-click (PPC); and

fixed fee.

14. The method of claim 1, wherein partnering with the plurality of search engine providers includes providing transparency in revenue sharing accounting by providing detailed information of the revenue sharing accounting to the plurality of search engine providers.

15. The method of claim 13, wherein partnering with the plurality of search engine providers includes using an anchor e-business with a book advertising business that earns a substantially large market revenue for attracting the plurality of search engine providers into partnership.

16. The method of claim 1, wherein feeding the time-sensitive content to the one or more search engines includes transforming the time-sensitive content into one or more customized formatted content that is suitable for direct feeding to the one or more search engines.

17. The method of claim 16, wherein feeding the time-sensitive content to the one or more search engines includes maintaining a database for storing the one or more customized formatted content.

18. The method of claim 17, wherein feeding the time-sensitive content to the one or more search engines includes automatically updating the database in real-time in response to new time-sensitive content.

19. The method of claim 16, wherein feeding the time-sensitive content to the one or more search engines includes screening the time-sensitive content to provide fraud accounting protection.

20. The method of claim 16, wherein the customized formatted content are suitable for producing geo-targeted search results corresponding to a geo-location of a search query.

2. A method of monetizing time-sensitive content, the method comprising:

partnering with a plurality of search engine providers;

partnering with a plurality of providers of the time-sensitive content;

transforming the time-sensitive content into a customized formatted content that is suitable for directly feeding to one or more search engines associated with the plurality of search engine providers;

feeding the customized formatted content to the one or more search engines;

and

receiving revenue from one or more entities selected from a group comprising;

the plurality of providers of the time-sensitive content;

customers who pay the plurality of providers of the time-sensitive content to publish the time-sensitive content.

21. The method of 16, wherein transforming the time-sensitive content further comprises:

receiving a digital text corresponding to the time-sensitive content by one or more computer processes;

upon receiving the digital text, reformatting the digital text into the one or more customized formatted content, the customized formatted content being encoded in at least one markup language for direct feeding to the one or more search engines.

22. The method of claim 21, wherein each of the one or more customized formatted content is customized for a distinct search engine from the one or more search engines.

23. The method of claim 21, wherein the at least one markup language includes HTML.

24. The method of claim 21, wherein the at least one markup language includes XML.

25. The method of claim 21, wherein the at least one markup language includes SGML.

26. The method of claim 21, wherein reformatting the digital text further includes inserting one or more meta-tags in the digital text.

27. The method of claim 26, wherein the reformatting the digital text further includes selecting one or more keywords for the digital text.

28. The method of claim 27, wherein the selected one or more keywords are inserted in the reformatted digital text.

29. The method of claim 27, wherein the one or more meta-tags include the one or more keywords for the digital text.

30. The method of claim 26, wherein the reformatting the digital text further includes generating a descriptive title for insertion in the digital text.

31. The method of claim 21, further includes making changes in a customization procedure for reflecting evolving push format used by the one or more search engines.

34. The method of claim 21, further comprising:

creating one or more supporting data structures for use in the reformatted digital text.

35. The method of claim 34, wherein the one or more supporting data structures include one or more elements from a set of elements, the set of elements comprising:

a title element;

a keyword element;

a description element;

a support URL element; and

a monetization URL element.

36. The method of claim 35, wherein:

the title element stores a title associated with the digital text, wherein the title would be meaningful to web-surfers;

the keyword element stores keywords associated with the digital text;

the description element stores a descriptive narrative associated with a content of the digital text, the narrative being such as to capture attention from web-surfers.;

the support URL element stores a first indirection to a pop-up window or web page that provides additional information associated with the digital text.; and

the monetization URL element stores a second indirection to information associated with billing of the one or more search engines.