Personalized marketing architecture

• US 20060074769A1
• Filed: 08/12/2005
• Published: 04/06/2006
• Est. Priority Date: 09/17/2004
• Status: Active Grant

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: Jacobson, Mark, Looney, Harold F., Redding, Michael J.
• Granted Patent: US 7,925,549 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A personalized marketing architecture use real-time data and explicit customer input to augment marketing segmentation, analysis and video advertisement delivery. Customer behavior, preferences, and intentions are monitored and identified to present real-time video messages. Real-time data may be collected based on the customer'"'"'s data access permission profile to provide messages on an in-home personal portal or on out-of-home display devices to provide personalized messages in public spaces.

Claims

1. A merchandising system, comprising:

(a) an automatic tracking device configured to identify an individual and to locate a data record associated with the individual in response to identifying the individual, the data record being updated according to real-time data associated with the identified individual according to data access permissions for the individual;

(b) a content database configured to store multimedia content, the multimedia content being searchable according to metadata associated with the multimedia content;

(c) a media server coupled with the content database and configured to query the database for desired multimedia content being identified in the content database based on identification of the individual and to communicate multimedia content in response to a request; and

(d) a display communicatively coupled to the media content server and configured to present personalized multimedia content to the individual, being communicated to the display from the media server.

2. The device of claim 1 where the viewer tracking device includes a video camera configured to capture video images of the individual, according to the data access permissions for the individual.

3. The device of claim 2 where the viewer tracking device further includes a remote sensing device configured to read an identification tag associated with the individual, according to the data access permissions for the individual.

4. The device of claim 3 where the remote sensing device is an RFID reader.

5. The device of claim 3 where the video camera and remote sensing device track the movement of the individual within a monitoring environment.

6. The device of claim 5 where the video camera detects the individual proximate the display and the multimedia content is presented to the individual in response to detecting the individual dwell time proximate to the display.

7. The device of claim 6 where the multimedia content is an advertising message.

8. The device of claim 7 further comprising an input device configured to allow the user to provide responses to the advertising message.

9. The device of claim 8 where the input device is any one of a touch screen of the display, a keyboard for a computing device, a keypad for a telephone, a keypad for a cellular telephone, a keypad for a personal gaming device, and a keypad for a personal digital assistant.

10. The device of claim 8 where the input device is a bar code scanner.

11. The device of claim 1 where the viewer tracking device is configured to collect real-time data related to the individual, according to the data access permissions for the individual.

12. The device of claim 11 where the real-time data is stored in a customer profile.

13. The device of claim 12 where the multimedia content is identified based on the customer profile.

14. The device of claim 1 where the display is a mobile display.

15. The device of claim 14 where the mobile device is a handheld device wirelessly coupled with the media server.

16. The device of claim 15 where the handheld device is configured to detect the instantaneous location of the handheld device, according to the data access permissions for the individual.

17. The device of claim 16 where the instantaneous location is recorded in a customer profile, according to the data access permissions for the individual.

18. The device of claim 17 where the multimedia content is identified based on the customer profile.

19. The device of claim 1 where the display is a home television.

20. The device of claim 1 where the automatic tracking device is a passive tracking device.

21. The device of claim 1 where the automatic tracking device is an active tracking device.

22. An merchandising device, comprising:

(a) a personal portal configured to present multimedia content to a viewer; and

(b) a controller configured to control multimedia content presented on the personal portal, the controller communicatively coupled to a real-time engine for requesting multimedia content to be presented with the personal portal, the multimedia content being identified based on a real-time customer profile for the viewer, the real-time customer profile including data associated with the viewer being collected and analyzed substantially simultaneously with determining a request for the multimedia content to be presented with the terminal.

23. The merchandising device of claim 22 where the personal portal is anyone of a television, a video display, a computer, a telephone, a personal digital assistant, and a personal gaming device.

24. The merchandising device of claim 23 where the controller is configured to record viewing habits of the viewer according to viewer data access permissions.

25. The merchandising device of claim 24 where the customer profile is updated based on the shared recorded viewing habits of the viewer.

26. A method for presenting personalized messages from database of messages:

(a) identifying an individual in a monitored environment;

(b) in response to identifying, recording real-time data associated with the individual;

(c) selecting a message to present to the individual based on the real-time data; and

(d) presenting the message to the viewer in the monitored environment.

27. The method of claim 26, further comprising augmenting a customer profile for the individual based on the real-time data.

28. The method of claim 26 where the personalized message is an advertising message.

29. The method of claim 26 where the message is presented at a kiosk in response to detecting the individual proximate the kiosk.

30. The method of claim 26 where the message is presented with a mobile device.

31. The method of claim 26 where the real-time data is collected substantially simultaneously as steps (a) and (c).

32. The method of claim 26 where the real-time data is processed to generate a user profile.

33. The method of claim 32 where the collection of real-time data and generation of a user profile is controlled according to a user-selected setting.