Methods and computer program products for taking a secondary action responsive to receipt of an advertisement

• US 20060075426A1
• Filed: 10/20/2005
• Published: 04/06/2006
• Est. Priority Date: 10/05/2004
• Status: Active Grant

• Current Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Malik, Dale, Koch, Robert
• Granted Patent: US 9,167,301 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06F 3/167 Audio in a user interface, e.g. using voice commands for navigating, audio feedback
• CPC Class Codes: G06Q 10/1093 Calendar-based scheduling for persons or groups
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/41422 located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/43622 Interfacing an external recording device
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/835 Generation of protective data, e.g. certificates protecting software against unauthorised usage in a vending or licensing environment G06F21/10
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

A method for programming a secondary device responsive to an advertisement, including: requesting a file and associated content identifier responsive to the advertisement; receiving the advertisement and a supplementary information associated with the advertisement; presenting a user with an option to initiate a request for an activity in response to the supplementary information; and performing the requested activity in response to the user request.

Claims

1. A method for executing a secondary activity responsive to an advertisement, comprising:

receiving the advertisement and supplementary information associated with the advertisement;

presenting a user with an option to initiate a request for an activity in response to the supplementary information; and

performing the requested activity in response to the user request.

2. The method of claim 1 wherein said activity includes storing the supplementary information on a storage device.

3. The method of claim 1 wherein said activity includes programming the secondary device to automatically record a broadcast content.

4. The method of claim 1 comprising transferring the supplementary information to an auxiliary device.

5. The method of claim 1 wherein the supplementary information is broadcast via a Radio Descriptive Service, a Radio Broadcast Descriptive Service, or other technologies.

6. The method of claim 1 wherein the activity comprises saving an event to a calendar application.

7. The method of claim 1 wherein the activity comprises saving a WWW URL address as a bookmark for use by a web browser.

8. The method of claim 1 wherein the activity comprises displaying a website as identified by a WWW URL address using a web browser.

9. The method of claim 1 wherein the activity comprises executing an electronic purchase.

10. The method of claim 1 wherein the activity comprises saving data to an electronic shopping cart for execution of a future electronic purchase.

12. The computer program product of claim 6 wherein said activity includes storing the supplementary information on a storage device.

13. The computer program product of claim 6 wherein said activity includes programming the secondary device to automatically record a broadcast content.

14. The computer program product of claim 6 the method comprising transferring the supplementary information to an auxiliary device.

15. The computer program product of claim 6 wherein the supplementary information is broadcast via a Radio Descriptive Service, a Radio Broadcast Descriptive Service, or other technologies.

16. The computer program product of claim 1 wherein the activity comprises saving an event to a calendar application.

17. The computer program product of claim 1 wherein the activity comprises saving a WWW URL address as a bookmark for use by a web browser.

18. The computer program product of claim 1 wherein the activity comprises displaying a website as identified by a WWW URL address using a web browser.

19. The computer program product of claim 1 wherein the activity comprises executing an electronic purchase.

20. The computer program product of claim 1 wherein the activity comprises saving data to an electronic shopping cart for execution of a future electronic purchase.

11. A computer program product for executing a secondary activity responsive to an advertisement, the computer program product comprising:

a storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for facilitating a method comprising;

receiving the advertisement and supplementary information associated with the advertisement;

presenting a user with an option to initiate a request for an activity in response to the supplementary information; and

performing the requested activity in response to the user request.