Generating and/or serving dynamic promotional offers such as coupons and advertisements
First Claim
1. A computer-implemented method comprising:
- a) accepting information concerning at least one of (A) a search query entered, at a client device, by a user, (B) an item or establishment which is the subject of a search result selected by a user using a client device, (C) one or more items or establishments which are elements of a shopping session summary provided to a user via a client device;
b) determining a promotional offer to serve using at least the accepted search query information; and
c) determining terms of the promotional offer using at least one of (A) a location of the client device, (B) a distance from the client device to an establishment associated with the promotional offer, and (C) a distance from the client device to an establishment competing with the establishment associated with the promotional offer.
1 Assignment
0 Petitions
Accused Products
Abstract
A promotional offer may be generated by (i) accepting information concerning at least one of (A) a search query entered, at a client device, by a user, (B) an item or establishment which is the subject of a search result selected by a user using a client device, (C) one or more items or establishments which are elements of a shopping session summary provided to a user via a client device, (ii) determining a promotional offer to serve using at least the accepted search query information, and (iii) determining terms of the promotional offer using at least one of (A) a location of the client device, (B) a distance from the client device to an establishment associated with the promotional offer, and (C) a distance from the client device to an establishment competing with the establishment associated with the promotional offer, (D) an inventory, at an establishment associated with the promotional offer, of the goods which the promotional offer concerns, (E) a capacity, at an establishment associated with the promotional offer, to provide the services which the promotional offer concerns, (F) a level of excess capacity, at an establishment associated with the promotional offer, to provide the services which the promotional offer concerns, (G) a perishability of goods which the promotional offer concerns, and (H) a remaining shelf-life of goods which the promotional offer concerns.
193 Citations
17 Claims
-
1. A computer-implemented method comprising:
-
a) accepting information concerning at least one of (A) a search query entered, at a client device, by a user, (B) an item or establishment which is the subject of a search result selected by a user using a client device, (C) one or more items or establishments which are elements of a shopping session summary provided to a user via a client device;
b) determining a promotional offer to serve using at least the accepted search query information; and
c) determining terms of the promotional offer using at least one of (A) a location of the client device, (B) a distance from the client device to an establishment associated with the promotional offer, and (C) a distance from the client device to an establishment competing with the establishment associated with the promotional offer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A computer-implemented method comprising:
-
a) accepting information concerning at least one of (A) a search query entered, at a client device, by a user, (B) an item or establishment which is the subject of a search result selected by a user using a client device, (C) one or more items or establishments which are elements of a shopping session summary provided to a user via a client device;
b) determining a promotional offer, concerning goods or services, to serve using at least the accepted search query information; and
c) determining terms of the promotional offer using at least one of (A) an inventory, at an establishment associated with the promotional offer, of the goods which the promotional offer concerns, (B) a capacity, at an establishment associated with the promotional offer, to provide the services which the promotional offer concerns, (C) a level of excess capacity, at an establishment associated with the promotional offer, to provide the services which the promotional offer concerns, (D) a perishability of goods which the promotional offer concerns, and (E) a remaining shelf-life of goods which the promotional offer concerns. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
-
-
17. Apparatus comprising:
-
(a) means for accepting information concerning at least one of (A) a search query entered, at a client device, by a user, (B) an item or establishment which is the subject of a search result selected by a user using a client device, (C) one or more items or establishments which are elements of a shopping session summary provided to a user via a client device;
(b) means for determining a promotional offer to serve using at least the accepted search query information; and
(c) means for determining terms of the promotional offer using at least one of (A) a location of the client device, (B) a distance from the client device to an establishment associated with the promotional offer, and (C) a distance from the client device to an establishment competing with the establishment associated with the promotional offer, (D) an inventory, at an establishment associated with the promotional offer, of the goods which the promotional offer concerns, (E) a capacity, at an establishment associated with the promotional offer, to provide the services which the promotional offer concerns, (F) a level of excess capacity, at an establishment associated with the promotional offer, to provide the services which the promotional offer concerns, (G) a perishability of goods which the promotional offer concerns, and (H) a remaining shelf-life of goods which the promotional offer concerns.
-
Specification