System and method for providing electronic information relating to printed advertisements

• US 20060143083A1
• Filed: 12/28/2005
• Published: 06/29/2006
• Est. Priority Date: 12/28/2004
• Status: Abandoned Application

• Current Assignee: Peter S. Wedeen
• Original Assignee: Peter S. Wedeen
• Inventors: Wedeen, Peter S.
• Application Number:
  US11/319,682
• Publication Number:
  US 20060143083A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

The present invention relates to a system and method for providing information about commercial opportunities located at disparate locations through the use of corresponding print and electronic records.

Claims

1. A method for advertising, the method comprising the steps of:

(a) soliciting the creation of a printed record from an advertiser;

(b) creating a print record by the advertiser;

(c) assigning the advertiser a category in the classified section of the publication;

(d) soliciting the advertiser to enter additional information to the printed record on an electronic database;

(e) selecting of the additional service by the advertiser service, wherein the additional information includes photos on the electronic database;

(f) assigning an access code to the advertiser by the publication;

(g) displaying the printed record in at least one advertising section of the publication with a designated indicia indicating to a reader that additional information pertinent to the advertisement is available on the designated website in the form of an electronic record;

(h) accessing, by the reader, of the electronic database and the electronic record associated with the print record over a communications network to review additional information corresponding to the original placed print record; and

(i) retrieving of additional comprehensive information by the reader pertinent to similar printed records from any publication accessible by the electronic database, wherein the advertiser enters additional information corresponding to the printed record, creating an electronic record located on the database of the invention.

2. The method according to claim 1, wherein the print record comprises an advertisement and the electronic record comprises an additional and more comprehensive advertisement corresponding to the original print record.

3. The method according to claim 1, wherein the print record comprises a selected amount of data, wherein the electronic record comprises further data than the print record.

4. The method according to claim 3, wherein the data includes at least one of images, text, and contact information.

5. The method according to claim 3, wherein the data includes geographic coordinates corresponding to the electronic record.

6. The method according to claim 3, wherein data is entered by the advertiser on pre-constructed templates which correspond to the classified categories where the original printed records were placed.

7. The method according to claim 3, wherein the data can be retrieved by the reader includes geographical coordinates attributed to the electronic record.

8. The method according to claim 1, further comprising the step of

(j) publishing the print record in a print periodical.

9. The method according to claim 6, further comprising the step of

(k) providing indicia associated with the print record indicating existence of the corresponding electronic record.

10. The method according to claim 1, further comprising the step of

(l) providing the advertiser with access to manipulation of the data of the electronic record.

11. The method according to claim 1, further comprising the steps of:

(m) allowing a plurality of readers to retrieve additional comprehensive information pertinent to similar printed advertisements printed in a plurality of publications on one or more of the plurality of electronic records;

(n) allowing a plurality of readers to create a subset of electronic records from the plurality of electronic records;

(o) manipulating the data from the subset to create a travel itinerary; and

(p) providing a map illustrating the geographical coordinates contained in the subset of one or more of the plurality of electronic records.

12. The method according to claim 11, wherein the travel itinerary comprises sequential driving directions and/or map views, and the travel itinerary can be modified by the readers and the advertisers by their designated criteria, the designated criteria including at least one of a shortest travel distance, a sequence of travel itinerary in the order of electronic record preference, and a most logical travel sequence.

13. A method for advertising items or services in classified type sections of two or more publications that are located at disparate locations, the method comprising the steps of:

(a) soliciting creation of a plurality of both print and electronic records from a plurality of advertisers;

(b) creating a plurality of print records using data provided by the plurality of advertisers;

(c) creating a plurality of electronic records accessible over a communications network; and

(d) associating and corresponding the plurality of print records with the plurality of electronic records.

14. The method according to claim 13, wherein the plurality of print records comprise advertisements and the plurality of electronic records comprise additional and more comprehensive advertisements corresponding to the original print record placed in a publication.

15. The method according to claim 13, wherein the plurality of print records comprises a selected amount of data and wherein the plurality of electronic records includes more extensive data than the plurality of print records, the data including at least one of images, text, contact information, and geographical coordinates.

16. The method according to claim 15, wherein data is entered by advertisers on pre-constructed templates which correspond to the classified categories where the plurality of printed records were placed.

17. The method according to claim 13, further comprising the steps of

(e) publishing the plurality of print advertisements in a plurality of print periodicals;

and

(f) providing indicia associated with the plurality of print records indicating existence of the plurality of corresponding electronic records.

18. The method according to claim 13, further comprising the step of

(g) providing the plurality of advertisers with access to manipulation of the data of the plurality of electronic records.

19. The method according to claim 13, further comprising the steps of

(h) allowing a plurality of readers to access one or more of the plurality of electronic records entered on the designated website previously created by a plurality of advertisers;

and

(i) allowing a plurality of readers to create a subset of electronic records from the plurality of electronic records according to a designated criteria.

20. The method according to claim 19, wherein the designated criteria includes at least one of a selected geographic region, a category type or a particular item or service as designated and published in a classified section or any other type of advertisement and in any type of publication including but not limited to phone directories, and a keyword input.

21. The method according to claim 17, wherein the plurality of electronic records are maintained as a single service provider.

22. A method for advertising “

tag sales”

located at disparate locations, the method comprising the steps of;

(a) providing a plurality of publications that solicit the creation of a plurality of “

tag sales”

advertisements from a plurality of advertisers placing a plurality of printed classified type ads;

(b) assigning a plurality of “

tag sales”

advertisers by the plurality of printed publications, as defined as the first class of persons, to the plurality of “

tag sales”

categories as published in the classified section of a plurality of publications, which the plurality of created print ads appear in print using the data provided by a plurality of “

tag sales”

advertisers;

(c) soliciting further the plurality of “

tag sales”

advertisers, as defined as advertisers, who have already created and placed a plurality of printed classified ads or printed records to select the additional added content service which allows the advertisers to enter comprehensive additional information or data to a plurality of printed advertisements on the electronic database over a communications network;

(d) entering additional information by the advertisers including photos on the electronic database after first being assigned an access code by the plurality of publishers'"'"' advertisement representatives;

(e) creating a plurality of electronic ads by the “

tag sale”

advertisers accessible over a communications network;

(f) creating a plurality of print advertisements using data provided by the plurality of “

tag sales”

advertisers;

(g) print a plurality of “

tag sales”

print advertisements in a plurality of print periodicals;

(h) providing an indicia associated with the plurality of print advertisements indicating the existence and accessibility to the plurality of electronic advertisements;

(i) displaying the plurality of printed records in the plurality of the publications'"'"' classified advertisement sections or other types of advertising sections with a designated indicia indicating to the plurality of readers that additional information pertinent to the plurality of “

tag sales”

advertisements are available on the electronic database;

(j) allowing the association of the plurality of print advertisements to correspond with the plurality of electronic ads;

(k) accessing of the designated website by the plurality of “

tag sales”

readers over a communications network to access and retrieve the previously created plurality of electronic records associated with the plurality of classified “

tag sales”

print advertisements, wherein the plurality of the readers, after reviewing the plurality of the original classified print advertisements which had previously motivated their further interest can learn more details about their preselected “

tag sales”

offerings;

(l) providing the readers with the opportunity to access and retrieve the plurality of electronic records, which include additional comprehensive content, listing every item offered at the plurality of “

”

tag sales”

, corresponding to the limited amount of information offered in the plurality of similar printed “

tag sales”

advertisements;

(m) allowing a plurality of potential buyers to select one or more of the plurality of electronic records;

(n) providining access to the plurality of “

tag sales”

advertisers to manipulate the data of the plurality of electronic advertisements, wherein the plurality of electronic ads are accessible from a single source on a communications network,

wherein the plurality of print advertisements include a selected amount of data and wherein the plurality of electronic advertisements comprise more detailed data than the plurality of print ads, the electronic data record includeing geographical coordinates;

(o) providing a travel route to the geographical coordinates from a designated starting point contained in the selection of one or more of the plurality of electronic records,

wherein the travel route can be modified by the plurality of the readers'"'"' designated criteria;

(p) charging and billing the plurality of the advertisers for the additional service of adding a plurality of additional information and/or data to the electronic database.