Advertising markup language

• US 20060156283A1
• Filed: 01/07/2005
• Published: 07/13/2006
• Est. Priority Date: 01/07/2005
• Status: Active Grant

• Current Assignee: Red Acre LLC (Allied Security Trust)
• Original Assignee: Red Acre LLC (Allied Security Trust)
• Inventors: Landau, Michael, Horowitz, Evan
• Granted Patent: US 7,461,338 B2
• Time in Patent Office: Days
• US Class Current: 717/114
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system, method, and computer program are provided for a sophisticated standardized Advertising Markup Language, a co-operative central Advertising Registry, and user-interface enabled advertising functionality.

Claims

1. A method for user-interface enabled advertising, comprising:

creating and standardizing an Advertising Markup Language, wherein a user-interface implements the functionality of the Advertising Markup Language.

2. A system for user-interface enabled advertising, comprising:

means for creating and standardizing an Advertising Markup Language,

wherein a user-interface implements the functionality of the Advertising Markup Language.

3. A computer program embodied on a computer readable medium for user-interface enabled advertising, comprising:

a code segment for creating and standardizing an Advertising Markup Language, wherein a user-interface implements the functionality of the Advertising Markup Language.

4. A method for browser/application/system enabled affiliate advertising, comprising:

creating and standardizing an Affiliate Markup Language, wherein a browser or application or operating system implements the functionality of the Affiliate Markup Language.

5. A method as recited in claim 4, further comprising:

creating and administering a central Affiliate Registry for webmaster/publishers,

wherein the registry assigns a unique universal identifier to each webmaster/publisher.

6. A method as recited in claim 4, further comprising:

utilizing the Affiliate Markup Language with external affiliate programs and advertising networks, wherein the use of a central Affiliate Registry is not required.

7. A method as recited in claim 4, further comprising:

utilizing the Affiliate Markup Language with external affiliate programs and advertising networks by interfacing, directly or indirectly, with such programs and networks.

8. A method as recited in claim 5, further comprising:

utilizing the central Affiliate Registry as a default advertising network for browser/application/system publishers implementing the Affiliate Markup Language.

9. A system for browser/application/system enabled affiliate advertising, comprising:

means for creating and standardizing an Affiliate Markup Language, wherein a browser or application or operating system implements the functionality of the Advertising Markup Language.

10. A system as recited in claim 9, further comprising:

means for creating and administering a central Affiliate Registry for webmaster/publishers, wherein the registry assigns a unique universal identifier to the webmaster/publisher.

11. A system as recited in claim 9, further comprising:

means for utilizing the Affiliate Markup Language with external affiliate programs and advertising networks, wherein the use of a central Affiliate Registry is not required.

12. A system as recited in claim 9, further comprising:

means for utilizing the Affiliate Markup Language with external affiliate programs and advertising networks by interfacing, directly or indirectly, with such programs and networks.

13. A system as recited in claim 10, further comprising:

means for utilizing the central Affiliate Registry as a default advertising network for browser/application/system publishers implementing the Affiliate Markup Language.

14. A computer program embodied on a computer readable medium for browser/application/system enabled affiliate advertising, comprising:

a code segment for creating and standardizing an Affiliate Markup Language,

wherein a browser or application or operating system implements the functionality of the Affiliate Markup Language.

15. A computer program as recited in claim 14, further comprising:

a code segment for creating and administering a central Affiliate Registry for webmaster/publishers, wherein the registry assigns a unique universal identifier to the webmaster/publisher.

16. A computer program as recited in claim 14, further comprising:

a code segment for utilizing the Affiliate Markup Language with external affiliate programs and advertising networks, wherein the use of a central Affiliate Registry is not required.

17. A computer program as recited in claim 14, further comprising:

a code segment for utilizing the Affiliate Markup Language with external affiliate programs and advertising networks by interfacing, directly or indirectly, with such programs and networks.

18. A computer program as recited in claim 15, further comprising:

a code segment for utilizing the central Affiliate Registry as a default advertising network for browser/application publishers implementing the Affiliate Markup Language.

19. A method for establishing and utilizing a universal affiliate identifier, comprising:

a) assigning a unique affiliate identifier to a webmaster/publisher;

b) automatically or manually configuring the unique affiliate identifier to correlate to one or more specific external identifiers;

c) and real-time Affiliate Mapping of the identifiers, as necessary, to effectuate registry/webmaster/publisher use of the universal identifier.

20. A system for establishing and utilizing a universal affiliate identifier, comprising:

a) means for assigning a unique affiliate identifier to an entity;

b) means for automatically or manually configuring the unique affiliate identifier to correlate to one or more specific external identifiers; and

c) means for real-time Affiliate Mapping of the identifiers, as necessary, to effectuate use of the universal identifier.

21. A computer program for establishing and utilizing a universal affiliate identifier, comprising:

a) a code segment for assigning a unique affiliate identifier to a webmaster/publisher;

b) a code segment for automatically or manually configuring the unique affiliate identifier to correlate to one or more specific external identifiers;

c) and a code segment for real-time Affiliate Mapping of the identifiers, as necessary, to effectuate registry/webmaster/publisher use of the universal identifier.