Demonstration package

• US 20060207901A1
• Filed: 03/06/2006
• Published: 09/21/2006
• Est. Priority Date: 03/07/2005
• Status: Active Grant

• Current Assignee: Colgate-Palmolive Company
• Original Assignee: Colgate-Palmolive Company
• Inventors: Sorrentino, Alan, Moskovich, Robert, Nguyen, Quang
• Granted Patent: US 7,416,081 B2
• Time in Patent Office: Days
• US Class Current: 206/361
• CPC Class Codes: B65D 2201/00 Means or constructions for testing or controlling the contents
• CPC Class Codes: B65D 2203/00 Decoration means, markings, information elements, contents indicators see also B65D5/4212, B65D33/004
• CPC Class Codes: B65D 75/36 one sheet or blank being recessed and the other formed of relatively stiff flat sheet material, e.g. blister packages , the recess or recesses being preformed B65D73/0057, B65D73/0092 take precedence
• CPC Class Codes: B65D 75/54 Cards, coupons, or other inserts or accessories opening devices B65D75/70

Abstract

A package that demonstrates a functionality of a contained product has a demonstration feature that changes from a resting state to an active state, whereby the active state is demonstrative of the product functionality.

Claims

1. A package that demonstrates a functionality of a contained product, the package comprising a demonstration feature distinct from the contained product that changes from a resting state to an active state upon activation of the contained product.

2. The package of claim 1, wherein the active state is visually representative of the functionality of the contained product.

3. The package of claim 1, wherein the demonstration feature further comprises a movable medium.

4. The package of claim 3, wherein the movable medium further comprises a liquid that becomes agitated in the active state.

5. The package of claim 4, wherein the movable medium further comprises one of sand, glitter, particles, powder, filaments and fibers.

6. The package of claim 3, wherein the movable medium further comprises one of sand, glitter, particles, powder, filaments and fibers.

7. The package of claim 6, wherein the movable medium further comprises magnetic particles that are communicative in the resting state.

8. The package of claim 1, wherein the demonstration feature is integral with the package.

9. The package of claim 1, wherein the demonstration feature is removable from the package.

10. The package of claim 1, wherein the contained product is a power toothbrush.

11. The package of claim 10, wherein the demonstration feature is a liquid-filled capsule.

12. The package of claim 11, wherein the demonstration feature surrounds at least a portion of the contained product.

13. The package of claim 12, wherein the demonstration feature surrounds the contained product.

14. The package of claim 1, wherein the demonstration feature further comprises a socket to accommodate at least a portion of the contained product.

15. The package of claim 1, wherein the contained product further comprises a powered element, and wherein the demonstration feature is situated near the powered element.

16. A package for a contained product that provides a multi-sensorial experience comprising:

a) a product that generates a first sensorial experience upon activation of the product within the package; and

b) a demonstration feature that changes from a resting state to an active state upon activation of the product, the active state generating a second sensorial experience that is different from the first sensorial experience.

17. The package of claim 16, wherein one or both of the first and second sensorial experiences relates to the sense of touch.

18. The package of claim 17, wherein one or both of the first and second sensorial experiences relates to the sense of sight.

19. The package of claim 16, wherein one of the sensorial experiences is represented by an agitated medium.

20. The package of claim 18, wherein the product is a toothbrush and the demonstration feature comprises a movable medium.

21. The package of claim 20, wherein the demonstration feature is a liquid-filled capsule.

22. A method of demonstrating product functionality comprising the steps of:

a) providing a package including a contained product with a product functionality;

b) providing a demonstration feature in the package that has a resting state and an active state;

c) activating the contained product within the packaging; and

d) changing the demonstration feature from the resting state to the active state to demonstrate the product functionality.

23. The method of claim 22, wherein the contained product is a toothbrush.

24. The method of claim 23, wherein the demonstration feature further comprises a movable medium that becomes agitated in the active state.

25. The method of claim 24, wherein the demonstration feature further comprising a liquid-filled capsule.