System and method for advertisement delivery in a network system

• US 20060212347A1
• Filed: 07/14/2005
• Published: 09/21/2006
• Est. Priority Date: 03/15/2005
• Status: Abandoned Application

• Current Assignee: QIAN Xiang SHI JI Technology Development Company Limited
• Original Assignee: 1000 OAKS HU LIAN Technology Development Company Limited
• Inventors: Yu, Mingjian, Fang, Han
• Application Number:
  US11/181,119
• Publication Number:
  US 20060212347A1
• Time in Patent Office: Days
• US Class Current: 705/14.610
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/289 Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/561 Adding application-functional data or data for application control, e.g. adding metadata

Abstract

A system, method, and computer-readable medium for providing advertisement data by a network system is provided. A client connects with the network system and receives multimedia data therefrom. The client processes the multimedia data. Advertisement data is output by a plug-in run by the client in response to processing the multimedia data. The plug-in may transmit metrics of the advertisement data to a data processing system.

Claims

1. A method of providing advertisement data in a network system, comprising:

receiving, by a plug-in, multimedia data;

processing the multimedia data by the plug-in;

outputting, in response to processing the multimedia data, advertisement data by the plug-in; and

transmitting metrics of the advertisement data to a data processing system.

2. The method of claim 1, wherein receiving the multimedia data further comprises receiving the multimedia data with the advertisement data embedded therein.

3. The method of claim 1, wherein receiving the multimedia data further comprises receiving the multimedia data from a multimedia server.

4. The method of claim 1, further comprising:

connecting, by a web browser, with the network system;

receiving a web page which includes the plug-in; and

activating, by the web page, the plug-in.

5. The method of claim 4, wherein transmitting the metrics further comprises transmitting an identifier of the web page with the metrics to the data processing system.

6. The method of claim 1, further comprising:

recognizing, by the plug-in, an identifier of the advertisement data in the multimedia data;

connecting with an advertisement management server; and

receiving the advertisement data from the advertisement management server.

7. The method of claim 1, further comprising:

connecting with an advertisement management server; and

receiving an advertisement notification from then advertisement management server, wherein outputting the advertisement data is performed in response to receiving the advertisement notification.

8. The method of claim 1, further comprising:

connecting with an advertisement management server; and

receiving an advertisement schedule from the advertisement management server, wherein outputting the advertisement data is performed according to the advertisement schedule.

9. The method of claim 8, wherein receiving the advertisement schedule further comprises receiving the advertisement data with the advertisement schedule.

10. The method of claim 1, wherein transmitting metrics further comprises transmitting at least one of a number of times the advertisement data has been played, a playback duration of the advertisement data, a network address of the client, regional information derived from the network address, and a playback beginning time and a playback end time of the advertisement data.

11. A computer-readable medium having computer-executable instructions for execution by a processing system, the computer-executable instructions for providing advertisement data in a network system, comprising:

instructions that receive multimedia data from a multimedia server;

instructions that process the multimedia data by a plug-in;

instructions that output advertisement data in response to processing of the multimedia data; and

instructions that transmit metrics of the advertisement data to a data processing system.

12. The computer-readable medium of claim 11, wherein the instructions that receive the multimedia data receive the advertisement data embedded within the multimedia data.

13. The computer-readable medium of claim 11, further comprising instructions that receive a web page which includes the plug-in, wherein the instructions that transmit the metrics transmit an identifier of the web page with the metrics to the data processing system.

14. The computer-readable medium of claim 11, wherein the instructions that output the advertisement data recognize an identifier of the advertisement data in the multimedia data, the computer-readable medium further comprising:

instructions that connect with an advertisement management server; and

instructions that receive the advertisement data from the advertisement management server.

15. The computer-readable medium of claim 11, further comprising:

instructions that connect with an advertisement management server; and

instructions that receive an advertisement notification from the advertisement management server, and wherein the instructions that output the advertisement data operate in response to receipt of the advertisement notification.

16. The computer-readable of claim 11, further comprising:

instructions that connect with an advertisement management server; and

instructions that receive an advertisement schedule from the advertisement management server, wherein the instructions that output the advertisement data operate according to the advertisement schedule.

17. The computer-readable medium of claim 16, wherein the instructions that receive the advertisement schedule receive the advertisement data with the advertisement schedule.

18. A network system for providing advertisements to clients, comprising:

a communications network;

a multimedia server connected with the communications network that transmits multimedia data to the communications network; and

a client connected with the communications network that runs a browser application and a plug-in to the browser application and receives the multimedia data, wherein the plug-in outputs advertisement data in response to processing the multimedia data, and wherein the plug-in transmits metrics of the advertisement data to a data processing system.

19. The network system of claim 18, wherein the client receives a web page that includes the plug-in.

20. The network system of claim 19, wherein transmitting the metrics further comprises transmitting an identifier of the web page with the metrics to the data processing system.

21. The network system of claim 18, wherein the plug-in recognizes an identifier of the advertisement data in the multimedia data, connects with an advertisement management server, and receives the advertisement data from the advertisement management server.

22. A method of providing advertisement data by a network system, comprising:

obtaining, by a multimedia server, multimedia data;

inserting, by the multimedia server, an advertisement indication into the multimedia data;

connecting with at least one client in the network system; and

transmitting the multimedia data having the inserted advertisement indication to the at least one client.

23. The method of claim 22, wherein inserting the advertisement indication further comprises inserting advertisement data into the multimedia data.

24. The method of claim 22, wherein inserting the advertisement indication further comprises inserting an advertisement identifier into the multimedia data.

25. The method of claim 24, wherein inserting the advertisement identifier further comprises inserting the advertisement data with the advertisement identifier.

26. The method of claim 25, wherein the advisement identifier comprises an index to the advertisement data that is stored on an advertisement management server.