Advertising Revenue System for Wireless Telecommunications Providers Using the Sharing of Display Space of Wireless Devices
First Claim
1. A method for generating revenue from advertising, including the acts of:
- providing a consumer with a wireless electronic device;
said wireless device capable of both being in advertisement accepting and rejecting modes;
providing wireless telecommunications services for said customer on said wireless device;
determining if said wireless device is in said mode for accepting advertisements; and
if said wireless device is in said mode for accepting advertisements, crediting said consumer for telecommunications services for a discrete period of time.
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Abstract
The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a wireless display advertising markets. The invention provides dynamic pricing as a function of the criteria of the wireless advertising criteria, such as exposures, type of advertisers and geography. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the wireless advertisement procurement vendors (either the advertising vendor or the wireless telecommunication vendor). A pool of bidders can analyze any tracking data for effective placement in the wireless advertising spaces, such as cell phones, PDAs, or laptops connected to a public or private WAN, based on a number of factors.
40 Citations
20 Claims
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1. A method for generating revenue from advertising, including the acts of:
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providing a consumer with a wireless electronic device;
said wireless device capable of both being in advertisement accepting and rejecting modes;
providing wireless telecommunications services for said customer on said wireless device;
determining if said wireless device is in said mode for accepting advertisements; and
if said wireless device is in said mode for accepting advertisements, crediting said consumer for telecommunications services for a discrete period of time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for generating revenue from advertising, including the acts of:
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providing a consumer with a wireless electronic device;
said wireless device capable of accepting advertisements;
providing free wireless telecommunications services for said customer on said wireless device;
determining if said wireless device is turned on during a set of specified advertising periods;
if said phone is not turned on during one or more of said set of specified advertising periods suspending said free wireless telecommunication services; and
if said phone is turned on, placing advertisements on said phone during said specified advertising periods. - View Dependent Claims (10)
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11. A method for assisting a user in the procurement of an advertising space on a wireless device, said wireless device have a display device including:
- calculating a gross margin for said at least one product or service based on said desired margin;
accessing performance data, said performance data related to at least one characteristic relating to said wireless display space;
determining the relative cost of a successful advertising event for said at least one product or service; and
providing a advertisement price target, wherein said at least one characteristic relating to said wireless display space includes the cost of sharing said desired margin with a telecommunications provider that assist in said placement of said advertisement on said wireless display. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
- calculating a gross margin for said at least one product or service based on said desired margin;
Specification