Targeted advertising through electronic program guide
First Claim
1. A method of presenting targeted advertisements to users of a media program service, the method comprising:
- (a) obtaining a characterization of a user;
(b) obtaining a characterization of each of a plurality of advertisements;
(c) creating a set of targeted advertisements by correlating the characterization of the user with the characterization of each of the plurality of advertisements;
(d) generating an electronic listing of media streams at a central server;
(e) associating the set of targeted advertisements with the listing of media streams;
(f) creating an electronic programming guide page having the electronic listing of media streams and the set of targeted advertisements, wherein said electronic programming guide page has at least one area for the display of advertisements; and
(g) downloading the electronic programming guide page to user equipment.
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Accused Products
Abstract
A mechanism for matching Electronic Program Guide (EPG) advertisements to subscribers or groups of subscribers and delivering those advertisements within the EPG. The subscribers are initially characterized in different groups by using commercially available data, such as demographic data. Furthermore, the groups of subscribers may be formed according to their characteristics. These characteristics may be derived from, but are not limited to, demographic data, geographic information or individual subscriber selection data. Subsequent to the formation of the groups, suitable advertisements to be placed in the EPG avails are selected, based on the matching of the advertisement characteristics to the characteristics of the groups, wherein the EPG avails are the advertising opportunities available within the EPG. Different versions of the EPG having targeted advertisements may be created, and the different versions may be placed on a download server for transmission over an access system to the subscriber. At the subscriber end, the different versions of the EPG may be received and the subscriber end, being assigned to a particular group, may receive the EPG which corresponds to that group. The subscriber end generally comprises a suitable subscriber interface, such as, a set-top box (STB) or a cable-ready television having a unique identification.
208 Citations
39 Claims
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1. A method of presenting targeted advertisements to users of a media program service, the method comprising:
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(a) obtaining a characterization of a user;
(b) obtaining a characterization of each of a plurality of advertisements;
(c) creating a set of targeted advertisements by correlating the characterization of the user with the characterization of each of the plurality of advertisements;
(d) generating an electronic listing of media streams at a central server;
(e) associating the set of targeted advertisements with the listing of media streams;
(f) creating an electronic programming guide page having the electronic listing of media streams and the set of targeted advertisements, wherein said electronic programming guide page has at least one area for the display of advertisements; and
(g) downloading the electronic programming guide page to user equipment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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21. A method of presenting targeted advertisements to users of a media program service, the method comprising:
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(a) generating at least one electronic listing of media streams at a central server;
(b) obtaining a characterization of each of a plurality of advertisements;
(c) creating at least one set of advertisements based on the characterization of each of the plurality of advertisements;
(d) associating each of the at least one electronic listings of media streams with at least one of the sets of advertisements;
(e) creating at least one electronic programming guide page having one of the electronic listings of media streams and the associated at least one set of advertisements, wherein said electronic programming guide page has at least one area for the display of advertisements; and
(f) downloading at least one of the at least one the electronic programming guide pages to user equipment. - View Dependent Claims (22, 23, 24, 25, 26, 37, 38, 39)
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Specification