Indicating website reputations within search results

• US 20060253582A1
• Filed: 01/26/2006
• Published: 11/09/2006
• Est. Priority Date: 05/03/2005
• Status: Abandoned Application

• Current Assignee: McAfee, Inc. (McAfee, LLC)
• Original Assignee: McAfee, Inc. (McAfee, LLC)
• Inventors: Pinckney, Thomas, Dixon, Christopher John
• Application Number:
  US11/342,322
• Publication Number:
  US 20060253582A1
• Time in Patent Office: Days
• US Class Current: 709/225
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/30 Profiles
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

An aspect of the present invention relates to methods and systems involving presenting a plurality of search results within a graphical user interface, and presenting an indicia of reputation in association with at least one of the plurality of search results within the search results graphical user interface.

Claims

1. A method, comprising:

presenting a plurality of search results within a graphical user interface; and

presenting an indicia of reputation in association with at least one of the plurality of search results within the search results graphical user interface.

2. The method of claim 1, wherein the reputation is presented with the search results.

3. The method of claim 2, wherein the search results are presented with an advertisement.

4. The method of claim 3, wherein an indicia of reputation is presented in an advertisement.

5. The method of claim 3, wherein the advertisement is a sponsored link.

6. The method of claim 1, wherein the presentation is associated with two or more of the plurality of search results.

7. The method of claim 6, wherein the search results are presented with an advertisement.

8. The method of claim 1, wherein the presentation is associated with all of the plurality of search results

9. The method of claim 8, wherein the search results are presented with a plurality of advertisements.

10. The method of claim 1, wherein the indicia of the website'"'"'s reputation comprises indicia of a website'"'"'s reputation for treatment of personal information.

11-24. -24. (canceled)

25. A system, comprising:

a presentation facility adapted to present a plurality of search results within a graphical user interface, wherein the presentation facility is further adapted to present an indicia of reputation in association with at least one of the plurality of search results within the search results graphical user interface.

26. The system of claim 25, wherein the reputation is presented with the search results.

27. The system of claim 26, wherein the search results are presented with an advertisement.

28. The system of claim 27, wherein an indicia of reputation is presented in an advertisement.

29. The system of claim 27, wherein the advertisement is a sponsored link.

30. The system of claim 25, wherein the presentation is associated with two or more of the plurality of search results.

31. The system of claim 30, wherein the search results are presented with an advertisement.

32. The system of claim 25, wherein the presentation is associated with all of the plurality of search results.

33. The system of claim 32, wherein the search results are presented with a plurality of advertisements.

34. The system of claim 25, wherein the indicia of the website'"'"'s reputation comprises indicia of a website'"'"'s reputation for treatment of personal information.

35-48. -48. (canceled)