OPTIMIZING FORMS FOR WEB PRESENTATION

• US 20060259483A1
• Filed: 05/04/2006
• Published: 11/16/2006
• Est. Priority Date: 05/04/2005
• Status: Active Grant

• Current Assignee: LivePerson Incorporated
• Original Assignee: Amadesa Ltd (LivePerson Incorporated)
• Inventors: Ozana, Avihai
• Granted Patent: US 7,877,679 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 40/174 Form filling; Merging

Abstract

A method for optimizing forms includes generating a profile of a user of a web browser on a client computer and loading into the web browser a vendor form including a field to be filled in with information provided by the user. The form also includes a tag invoking a script-based engine. Software code is stored corresponding to a plurality of layers containing interactive instructions for assisting the user in filling in the field. Responsively to the tag, the script-based engine is loaded into the web browser. Responsively to at least one profile parameter of the user, a portion of the software code is selected and downloaded to the web browser, so that a layer from among the plurality of layers is displayed by the web browser. Via the displayed layer, input is received from the user for filling in the field.

Claims

1. A method for optimizing forms, the method comprising:

generating a profile of a user of a web browser on a client computer, the profile comprising one or more profile parameters;

loading into the web browser a vendor form comprising at least one field to be filled in with information provided by the user and a tag invoking a script-based engine;

storing software code corresponding to a plurality of layers containing interactive instructions for assisting the user in filling in the at least one field;

responsively to the tag, loading the script-based engine into the web browser;

selecting and downloading to the client computer, using the script-based engine, responsively to at least one of the profile parameters of the user, a portion of the software code so that a layer from among the plurality of layers is displayed by the web browser; and

receiving, via the displayed layer, an input from the user for filling in the at least one field on the vendor form.

2. The method according to claim 1, wherein generating the profile comprises setting a profile parameter according to the input received from the user via a first layer, and wherein selecting and downloading the portion of the software code comprises selecting the portion of the software code for display of a second layer responsively to the profile parameter.

3. The method according to claim 2, wherein generating the profile comprises setting a further profile parameter according to the input received from the user via the second layer.

4. The method according to claim 1, wherein selecting the portion of the software code comprises choosing between at least first and second layers for display in conjunction with a given field of the vendor form responsively to a value of the at least one of the profile parameters of the user.

5. The method according to claim 4, wherein the value is indicative of at least one of an age, gender, personal interest, and financial status of the user.

6. The method according to claim 1, wherein generating the profile of the user comprises assessing an adeptness of the user in interacting with the web browser, and setting the at least one of the profile parameters according to a measure of the adeptness.

7. The method according to claim 6, wherein selecting the portion of the software code comprises setting an aspect of at least one of graphics, text, and sound in the layer responsively to the adeptness of the user.

8. The method according to claim 6, and comprising aggregating a statistic with respect to the adeptness of a plurality of users and setting an aspect of at least one of graphics, text, and sound in the layer responsively to the statistic.

9. A server for optimizing forms, comprising:

a network interface, which is configured to communicate over a network with a web browser on a client computer, which is coupled to receive via the network a vendor form comprising at least one field to be filled in with information provided by the user and a tag invoking a script-based engine;

a memory, which is arranged to hold a profile of a user of the web browser, the profile comprising one or more profile parameters, and to hold software code corresponding to a plurality of layers containing interactive instructions for assisting the user in filling in the at least one field; and

a processor, which is coupled to the network interface and the memory, and which is operative, responsively to the tag, to load the script-based engine into the web browser, and to download to the client computer, using the script-based engine, a portion of the software code that is selected responsively to at least one of the profile parameters of the user, so that a layer from among the plurality of layers is displayed by the web browser, and which is configured to receive, via the displayed layer, an input from the user for filling in the at least one field on the vendor form.

10. The server according to claim 9, wherein the processor is operative to set a profile parameter according to the input received from the user via a first layer, and to select and to download the portion of the software code for display of a second layer responsively to the profile parameter.

11. The server according to claim 10, wherein the processor is operative to set a further profile parameter according to the input received from the user via the second layer.

12. The server according to claim 9, wherein the processor is operative to select the portion of the software code by choosing between at least first and second layers for display in conjunction with a given field of the vendor form responsively to a value of the at least one of the profile parameters of the user.

13. The server according to claim 12, wherein the processor is operative to set the value of the at least one of the profile parameters according to at least one of an age, gender, personal interest, and financial status of the user.

14. The server according to claim 9, wherein the processor is operative to measure an adeptness of the user in interacting with the web browser and to set a profile parameter according to the measure of adeptness.

15. The server according to claim 14, wherein the processor is operative to determine an aspect of at least one of graphics, text, and sound in the displayed layer responsively to the measure of adeptness.

16. The server according to claim 14, wherein the processor is operative to aggregate a statistic with respect to the adeptness of a plurality of users and to set an aspect of at least one of graphics, text, and sound in the layer responsively to the statistic.

17. A computer software product, comprising a computer-readable medium in which program instructions are stored, which instructions, when read by a server computer in communication via a network with a web browser on a client computer, which is coupled to receive via the network a vendor form comprising at least one field to be filled in with information provided by the user and a tag invoking a script-based engine, cause the server computer to maintain a profile of a user of the web browser, the profile comprising one or more profile parameters, and to hold software code corresponding to a plurality of layers containing interactive instructions for assisting the user in filling in the at least one field,

wherein the instructions further cause the server computer, responsively to the tag, to load the script-based engine into the web browser, and to download to the client computer, using the script-based engine, a portion of the software code that is selected responsively to at least one of the profile parameters of the user, so that a layer from among the plurality of layers is displayed by the web browser, and to receive, via the displayed layer, an input from the user for filling in the at least one field on the vendor form.

18. The product according to claim 17, wherein the instructions cause the server computer to set a profile parameter according to the input received from the user via a first layer, and to select and to download the portion of the software code for display of a second layer responsively to the profile parameter.

19. The product according to claim 17, wherein the instructions cause the server computer to set a further profile parameter according to the input received from the user via the second layer.

20. The product according to claim 17, wherein the instructions cause the server computer to select the portion of the software code by choosing between at least first and second layers for display in conjunction with a given field of the vendor form responsively to a value of the at least one of the profile parameters of the user.

21. The product according to claim 20, wherein the instructions cause the server computer to set the value of the at least one of the profile parameters according to at least one of an age, gender, personal interest, and financial status of the user.

22. The product according to claim 17, wherein the instructions cause the server computer to measure an adeptness of the user in interacting with the web browser and to set a profile parameter according to the measure of adeptness.

23. The product according to claim 22, wherein the instructions cause the server computer to determine an aspect of at least one of graphics, text, and sound in the displayed layer responsively to the measure of adeptness.

24. The product according to claim 22, wherein the instructions cause the server computer to aggregate a statistic with respect to the adeptness of a plurality of users and to set an aspect of at least one of graphics, text, and sound in the layer responsively to the statistic.