Directed media based on user preferences

• US 20060265507A1
• Filed: 05/12/2006
• Published: 11/23/2006
• Est. Priority Date: 05/12/2005
• Status: Active Grant

• Current Assignee: Bridge and Post, Inc.
• Original Assignee: Feeva Technology Incorporated
• Inventors: Patel, Amul, Banga, Jaz, Shah, Nitin, Patel, Brijesh
• Granted Patent: US 7,657,594 B2
• Time in Patent Office: Days
• US Class Current: 709/228
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system for determining directed media for a user is provided. The exemplary system comprises a media selection optimizer which is configured to determine a directed media component based on a user profile associated, via a device identifier, with a network access device. The media selection optimizer may also utilize access point information, historic information, and access point location-centric information in its determination of the directed media component. The directed media component may then be forward to a media server which provides the corresponding directed media to the user. The directed media may comprise advertisement, coupons, video, music, or any other media which is customizable to the user.

Claims

1. A method for providing directed media to a user on a network, comprising:

retrieving user profile information based on a device identifier associated with a user profile; and

analyzing the retrieved information to determine a directed media component.

2. The method of claim 1 further comprising retrieving location-centric information for a location from which the user is accessing the network.

3. The method of claim 1 further comprising retrieving historic information for the user.

4. The method of claim 1 further comprising retrieving access point information for an access point from which the user is accessing the network.

5. The method of claim 1 further comprising providing the directed media component to a media server.

6. The method of claim 1 further comprising providing the directed media component to a content provider.

7. The method of claim 1 wherein the directed media component is a media tag.

8. The method of claim 1 wherein the directed media component is directed media.

9. The method of claim 1 further comprising receiving an IP address associated with a network access device used by the user, wherein the device identifier is determined based on the IP address.

10. The method of claim 1 wherein the device identifier is a MAC address.

11. The method of claim 1 wherein the device identifier is an IMSI.

12. The method of claim 1 wherein the device identifier is an IMEI.

13. A system for providing directed media to a user on a network, comprising:

a media selection optimizer configured to determine a directed media component based on a user profile, the user profile being associated with a device identifier of a network access device used by the user.

14. The system of claim 13 further comprising a profile engine configured to update and maintain the user profile.

15. The system of claim 13 further comprising a user information module configured to obtain information associated with the network access device

16. The system of claim 13 further comprising an access point information module configured to obtain information associated with an access point from which the network access device is accessing the network

17. The system of claim 13 further comprising a history module configured to maintain historical information associated with the network access device.

18. The system of claim 13 further comprising a location-centric module configured to obtain information associated with a location in which an access point from which the network access device is accessing the network.

19. The system of claim 13 further comprising a media server configured to receive the direct media component and provide directed media to a page of a content provider.

20. A machine-readable medium having embodied thereon a program, the program being executable to provide a method for providing directed media to a user on a network, the method comprising:

retrieving user profile information based on a device identifier associated with a user profile; and

analyzing the retrieved information to determine a directed media component.