PAY PER PERCENTAGE OF IMPRESSIONS

• US 20060271389A1
• Filed: 04/11/2006
• Published: 11/30/2006
• Est. Priority Date: 05/31/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Goodman, Joshua T.
• Application Number:
  US11/279,285
• Publication Number:
  US 20060271389A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An advertisement sales system comprises a receiver component that receives a request to purchase impressions on at least one of web pages and application programs based at least in part on one of an exact and approximate keyword match. A sales component sells a percentage of all such impressions to an initiator of the request. For instance, an approximate keyword match can be a match of one of a prefix and a suffix of a phrase.

Claims

1. An advertisement sales system comprising the following computer executable components:

a receiver component that receives a request to purchase impressions on at least one of web pages and application programs based at least in part on one of an exact and approximate keyword match; and

a sales component that sells a percentage of all such impressions to an initiator of the request.

2. The system of claim 1, the impressions are displayed in conjunction with search results.

3. The system of claim 1, the impressions are displayed on third party web pages not controlled by a seller of the percentage of the impressions.

4. The system of claim 3, keywords are detected on the third party web page and utilized for a keyword match.

5. The system of claim 1, further comprising a randomizer that is employed to determine an advertisement to display amongst a plurality of advertisements upon receipt of a keyword.

6. The system of claim 1, an approximate keyword match is a match of one of a prefix and a suffix of a phrase.

7. The system of claim 1, the request to purchase is additionally based at least in part upon one or more of location, time of day, gender, IP-address, age, and behavior categorization of a viewer.

8. The system of claim 1, the sales component additionally sells impressions on one or more of a pay-per-click and a pay-per-impression basis in combination with selling advertising views on a pay-per-percentage basis.

9. The system of claim 1, further comprising a price setting component that is utilized to set a price with respect to the percentage of impressions.

10. The system of claim 9, the price generation component utilizes an auction to set the price with respect to the percentage of impressions.

11. The system of claim 1, further comprising an auctioning component that conducts an auction in connection with selling the percentage of impressions.

12. The system of claim 11, further comprising a revenue maximization component that combines bids received by the auctioning component to maximize revenue.

13. A computer-implemented method for selling advertising views on web pages or application programs comprising the following computer-executable acts:

receiving a request to purchase advertising views associated with a keyword; and

selling a percentage of all such advertising views meeting predefined criteria by way of an auction.

14. The method of claim 13, the predefined criteria include at least one of location, time-of-day, gender, IP-address, age or behavioral categorization of the viewer, and the presence or absence of at least a portion of a URL in a web page.

15. The method of claim 13, further comprising displaying the advertising views in conjunction with search results.

16. The method of claim 13, the criteria includes at least one of an exact match and a broad match criterion.

17. The method of claim 13, further comprising combining bids within the auction to maximize revenue.

18. The method of claim 13, the percentage of impressions are sold for one of a one day period, a one week period, and a one month period.

19. The method of claim 13, further comprising randomly displaying one of the advertising views when the keyword is received at a search engine.

20. A system for selling impressions, comprising:

computer-executable means for receiving a request to purchase a percentage of impressions with respect to a keyword; and

computer-executable means for selling the percentage of impressions by way of auction to an initiator of the request.