PAY PER PERCENTAGE OF IMPRESSIONS
First Claim
Patent Images
1. An advertisement sales system comprising the following computer executable components:
- a receiver component that receives a request to purchase impressions on at least one of web pages and application programs based at least in part on one of an exact and approximate keyword match; and
a sales component that sells a percentage of all such impressions to an initiator of the request.
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Abstract
An advertisement sales system comprises a receiver component that receives a request to purchase impressions on at least one of web pages and application programs based at least in part on one of an exact and approximate keyword match. A sales component sells a percentage of all such impressions to an initiator of the request. For instance, an approximate keyword match can be a match of one of a prefix and a suffix of a phrase.
71 Citations
20 Claims
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1. An advertisement sales system comprising the following computer executable components:
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a receiver component that receives a request to purchase impressions on at least one of web pages and application programs based at least in part on one of an exact and approximate keyword match; and
a sales component that sells a percentage of all such impressions to an initiator of the request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-implemented method for selling advertising views on web pages or application programs comprising the following computer-executable acts:
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receiving a request to purchase advertising views associated with a keyword; and
selling a percentage of all such advertising views meeting predefined criteria by way of an auction. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A system for selling impressions, comprising:
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computer-executable means for receiving a request to purchase a percentage of impressions with respect to a keyword; and
computer-executable means for selling the percentage of impressions by way of auction to an initiator of the request.
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Specification