Method and system for contextual advertisement delivery

• US 20060287920A1
• Filed: 06/01/2006
• Published: 12/21/2006
• Est. Priority Date: 06/01/2005
• Status: Abandoned Application

• Current Assignee: Search Initiatives LLC
• Original Assignee: Search Initiatives LLC
• Inventors: Brinson, Duane, Perkins, Carl, Pelayo, Jesse, Dizon, Philip
• Application Number:
  US11/445,680
• Publication Number:
  US 20060287920A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A method and system for providing contextual advertising content from an advertising database is disclosed. Content data of a target server may be scanned for a matching keyword, which may be provided by a weighted keyword database. A subset of the content data may be generated, in which the subset may be the matching keyword. A weight may be assigned to the matching keyword, based upon a comparison to the weighted keyword database. An advertising content request may be generated based upon the assigned weight of the matching keyword.

Claims

1. A method for providing advertising content from an advertising database, the method comprising the steps of:

scanning content data of a target server for a matching keyword from a weighted keyword database;

generating a subset of the content data, the subset being the matching keyword;

assigning a weight to the matching keyword based upon a comparison to the weighted keyword database; and

generating an advertising content request in accordance with the assigned weight, the advertising content request being operative to initiate the transmission of advertising content from the advertising database.

2. The method of claim 1 comprising the additional step of storing the subset of the content data in a cache.

3. The method of claim 2 wherein the assigned weight is stored in the cache.

4. The method of claim 2 wherein the subset of the content data in the cache and the assigned weight is periodically refreshed.

5. The method of claim 1 comprising the additional step of transmitting advertising content to the target server.

6. The method of claim 5 comprising the additional step of incorporating advertising content onto a webpage located on the target server.

7. The method of claim 1 comprising the additional step of transmitting advertising content to a client browser.

8. The method of claim 7 comprising the additional step of incorporating advertising content into a webpage being rendered on the client browser.

9. The method of claim 1 comprising the additional step of preselecting an area in a webpage for receiving the transmitted advertising content.

10. The method of claim 1 wherein the advertising content is located on a first server.

11. The method of claim 1 wherein the scanning of content data on a target server is initiated from a second server.

12. An article of manufacture comprising:

a computer useable medium having computer-readable program code for;

scanning content data of a target server for a matching keyword from a weighted keyword database;

generating a subset of the content data, the subset being the matching keyword;

assigning a weight to the matching keyword based upon a comparison to the weighted keyword database; and

generating an advertising content request in accordance with the assigned weight, the advertising content request being operative to retrieve advertising content from an advertising database.

13. A system for providing advertising content comprising:

at least one memory for storing a weighted keyword database;

a processor for scanning content data off a target server for a matching keyword from the weighted keyword database;

for generating a subset of the content data, the subset being the matching keyword;

for storing the subset on the at least one memory;

for assigning a weight to the matching keyword based on a comparison to the weighted keyword database;

for generating an advertising content request in accordance with the assigned weight;

transmitting the advertising content request; and

retrieving the advertising content from an advertising database.

14. The system of claim 13 further comprising a system server for storing the code necessary to execute the scanning of the target server.

15. The system of claim 13 further comprising an advertising content server for storing the advertising content.