Detecting and tracking advertisements

• US 20070016918A1
• Filed: 05/18/2006
• Published: 01/18/2007
• Est. Priority Date: 05/20/2005
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Zito, Tom, Cooper, James, Whittemore, David, Klein, Mark, Alcorn, Allan, Fletcher, Gary, Kay, Tim
• Application Number:
  US11/438,089
• Publication Number:
  US 20070016918A1
• Time in Patent Office: Days
• US Class Current: 725/22
• CPC Class Codes: G06F 16/634 Query by example, e.g. query by humming
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/683 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/7834 using audio features
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 2201/90 characterised by the use of signatures
• CPC Class Codes: H04H 60/58 of audio determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00
• CPC Class Codes: H04M 2201/12 Counting circuits
• CPC Class Codes: H04M 2201/18 Comparators
• CPC Class Codes: H04M 2201/36 Memories
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/2281 Call monitoring, e.g. for law enforcement purposes; Call tracing; Detection or prevention of malicious calls
• CPC Class Codes: H04M 3/42221 Conversation recording systems at the subscriber's set H04M1/656
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/26603 for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Audible media among different channels is recorded and analyzed to identify repeated instances of the same media item, either within a channel or from channel to channel, over a span of time. Such media items are identified as possible advertisements. A verification process is performed to determine which of these advertisement candidates are in fact advertisements. Once advertisements are so identified, audio from various sources is monitored to identify subsequent occurrences of that advertisement by matching the monitored audio against the stored signatures. In such a manner, advertisement flighting (broadcasts) as well as user exposure to advertisements can be detected and tracked.

Claims

1. A method for tracking flighting of advertisements, comprising:

recording at least one audio stream;

identifying at least one advertisement within the recorded at least one audio stream;

for each identified advertisement, generating an advertisement signature;

monitoring at least one audio stream, each audio stream corresponding to a channel;

comparing the at least one monitored audio stream with the generated at least one advertisement signature; and

responsive to the comparison, identifying at least one time at which an advertisement was presented.

2. The method of claim 1, wherein recording at least one audio stream comprises recording audio from a broadcast source.

3. The method of claim 1, wherein recording at least one audio stream comprises recording audio from a non-broadcast source.

4. The method of claim 1, wherein recording at least one audio stream comprises recording audio from a mobile client device.

5. The method of claim 1, further comprising:

for each identified time at which an advertisement was flighted, identifying a channel on which the advertisement was flighted.

6. The method of claim 1, further comprising:

generating a report indicating the identified at least one time at which an advertisement was flighted.

7. The method of claim 1, wherein identifying at least one advertisement comprises:

identifying, as an advertisement, a media item repeated at least a predetermined number of times.

8. The method of claim 1, wherein identifying at least one advertisement comprises:

identifying, as a potential advertisement, a media item repeated at least a predetermined number of times;

presenting the potential advertisement for verification; and

receiving input indicating whether the potential advertisement is an advertisement.

9. The method of claim 8, wherein receiving input indicating whether the potential advertisement is an advertisement comprises:

receiving input from a user.

10. The method of claim 8, further comprising receiving input indicating at least one property of the advertisement, and storing a record associating the advertisement with the indicated property.

11. The method of claim 10, wherein the indicated property comprises a product being advertised.

12. The method of claim 10, wherein the indicated property comprises a service being advertised.

13. The method of claim 10, wherein the indicated property comprises a source of the advertisement.

14. The method of claim 10, wherein the indicated property comprises an indication of the content of the advertisement.

15. The method of claim 1, wherein identifying at least one advertisement comprises:

identifying, as a potential advertisement, a media item repeated at least a predetermined number of times;

determining whether the potential advertisement has previously been identified as an advertisement; and

responsive to the potential advertisement not being previously identified as an advertisement;

presenting the potential advertisement for verification; and

receiving input indicating whether the potential advertisement is an advertisement.

16. The method of claim 1, wherein:

recording at least one audio stream comprises recording at least two audio streams; and

identifying at least one advertisement comprises identifying, as an advertisement, a media item repeated at least a predetermined number of times within at least a predetermined number of audio streams.

17. The method of claim 1, wherein:

monitoring at least one audio stream comprises monitoring audio from a broadcast source.

18. The method of claim 1, wherein:

monitoring at least one audio stream comprises monitoring audio from a non-broadcast source.

19. The method of claim 1, wherein:

monitoring at least one audio stream comprises monitoring audio from a mobile client device.

20. The method of claim 1, wherein:

monitoring at least one audio stream comprises monitoring audio from a device carried by a user.

21. The method of claim 1, wherein the audio stream comprises an audio portion of an audiovisual media item.

22. A method for identifying advertisements, comprising:

recording at least one audio stream;

identifying, as an advertisement, a media item repeated at least a predetermined number of times.

for each identified advertisement, generating an advertisement signature; and

storing each generated advertisement signature.

23. The method of claim 22, wherein recording at least one audio stream comprises recording at least one broadcast audio stream.

24. The method of claim 22, wherein:

recording at least one audio stream comprises recording at least two audio streams; and

identifying at least one advertisement comprises identifying, as an advertisement, a media item repeated at least a predetermined number of times within at least a predetermined number of audio streams.

25. The method of claim 22, further comprising:

recording a media item,

comparing at least a portion of the media item with the at least one stored advertisement signature; and

in response to detection of an identified advertisement, suppressing the identified advertisement.

26. The method of claim 25, wherein suppressing the identified advertisement comprises:

deleting the identified advertisement from the recorded media item.

27. The method of claim 25, wherein suppressing the identified advertisement comprises:

skipping over the identified advertisement in the recorded media item.

28. The method of claim 25, wherein suppressing the identified advertisement comprises:

tagging the beginning and end of the identified advertisement in the recorded media item.

29. The method of claim 25, wherein suppressing the identified advertisement comprises:

pausing the recording at the beginning of the identified advertisement; and

restarting the recording at the end of the identified advertisement.

30. A method for identifying advertisements, comprising:

recording at least one audio stream;

identifying, as a potential advertisement, a media item repeated at least a predetermined number of times.

presenting the potential advertisement for verification;

receiving input indicating whether the potential advertisement is an advertisement;

for each potential advertisement indicated as an advertisement, generating an advertisement signature; and

storing each generated advertisement signature.

31. A method for tracking user exposure to advertisements, comprising:

recording at least one audio stream;

identifying at least one advertisement within the recorded at least one audio stream;

for each identified advertisement, generating an advertisement signature;

monitoring at least one audio stream, each audio stream corresponding to a user;

comparing the at least one monitored audio stream with the generated at least one advertisement signature; and

responsive to the comparison, identifying at least one time at which the user was exposed to an advertisement.

32. The method of claim 31, wherein:

monitoring at least one audio stream comprises monitoring audio from a device carried by the user.

33. The method of claim 31, wherein:

monitoring at least one audio stream comprises sampling the audio stream.

34. The method of claim 31, wherein:

monitoring at least one audio stream comprises recording portions of the audio stream; and

comparing the at least one monitored audio stream with the generated at least one advertisement signature comprises comparing at least one recorded portion of an audio stream with the generated at least one advertisement signature.

35. A method for tracking user exposure to an advertisement, comprising:

obtaining at least one advertisement signature;

monitoring at least one user audio stream, each user audio stream corresponding to a user, by recording portions of the user audio stream;

monitoring at least one broadcast audio stream, each broadcast audio stream corresponding to a channel;

comparing the at least one monitored broadcast audio stream with the at least one advertisement signature;

responsive to the comparison, identifying at least one time at which an advertisement was presented on a channel;

detecting user exposure to the channel on which the advertisement was presented; and

outputting an indication that the user was exposed to the advertisement.

36. The method of claim 35, wherein obtaining at least one advertisement signature comprises:

recording at least one audio stream;

identifying at least one advertisement within the recorded at least one audio stream; and

for each identified advertisement, generating an advertisement signature;

37. The method of claim 35, wherein recording portions of the user audio stream comprises recording portions of audio detected at a mobile client device associated with the user.

38. The method of claim 35, wherein detecting user exposure to the channel on which the advertisement was presented comprises detecting user exposure to the channel at a time other than the time at which the advertisement was presented.

39. The method of claim 38, wherein the advertisement was presented during a non-recorded portion of the user audio stream.

40. A system for tracking flighting of advertisements, comprising:

at least one media monitor, for recording at least one audio stream;

an advertisement identifier, for identifying at least one advertisement within the recorded at least one audio stream;

an advertisement signature storage device, for storing an advertisement signature for each identified advertisement;

a correlator, for comparing at least one monitored audio stream with the generated at least one advertisement signature to obtain advertisement flighting results; and

an advertisement tracking database, for, responsive to the comparison, storing the advertisement flighting results including at least one record identifying at least one time at which an advertisement was presented.

41. The system of claim 40, wherein the advertisement identifier identifies, as an advertisement, a media item repeated at least a predetermined number of times.

42. The system of claim 40, wherein the advertisement identifier comprises:

a candidate identifier, for identifying, as a potential advertisement, a media item repeated at least a predetermined number of times;

an output device, for presenting the potential advertisement for verification; and

an input device, for receiving input indicating whether the potential advertisement is an advertisement.

43. The system of claim 42, wherein the input device receives input indicating at least one property of the advertisement, and wherein the advertisement signature storage device stores a record associating the advertisement with the indicated property.

44. The system of claim 40, further comprising:

at least one mobile client device associated with a user, for monitoring at least one user audio stream;

wherein the correlator compares the at least one user audio stream with the generated at least one advertisement signature to determine user exposure to advertisements.

45. A system for identifying advertisements, comprising:

at least one media monitor, for recording at least one audio stream;

an advertisement identifier, for identifying, as an advertisement, a media item repeated at least a predetermined number of times; and

an advertisement signature storage device, for storing an advertisement signature for each identified advertisement.

46. The system of claim 45, further comprising:

a recorder, for recording a media item,

an advertisement suppression module, for, comparing at least a portion of the media item with the at least one stored advertisement signature, and, in response to detection of an identified advertisement, suppressing the identified advertisement.

47. A system for identifying advertisements, comprising:

at least one media monitor, for recording at least one audio stream;

an advertisement identifier, for identifying, as a potential advertisement, a media item repeated at least a predetermined number of times.

an output device, for presenting the potential advertisement for verification;

an input device, for receiving input indicating whether the potential advertisement is an advertisement; and

a storage device for storing an advertisement signature for each potential advertisement indicated as an advertisement.

48. A system for tracking user exposure to advertisements, comprising:

at least one media monitor, for recording at least one audio stream;

an advertisement identifier, for identifying at least one advertisement within the recorded at least one audio stream;

an advertisement signature storage device, for storing an advertisement signature for each identified advertisement;

at least one client device, for monitoring at least one audio stream, each audio stream corresponding to a user; and

an advertisement exposure module, for comparing the at least one monitored audio stream with the generated at least one advertisement signature and for, responsive to the comparison, identifying at least one time at which the user was exposed to an advertisement.

49. The system of claim 48, wherein:

the client device monitors at least one audio stream by recording portions of the audio stream; and

the advertisement exposure module compares at least one recorded portion of an audio stream with the generated at least one advertisement signature.

50. A system for tracking user exposure to an advertisement, comprising:

at least one client device, for monitoring at least one user audio stream, each user audio stream corresponding to a user, by recording portions of the user audio stream;

at least one media monitor, for monitoring at least one broadcast audio stream, each broadcast audio stream corresponding to a channel;

an advertisement flighting monitor, for comparing the at least one monitored broadcast audio stream with at least one advertisement signature, and for, responsive to the comparison, identifying at least one time at which an advertisement was presented on a channel;

a channel identifier, for detecting user exposure to the channel on which the advertisement was presented; and

an output device, for outputting an indication that the user was exposed to the advertisement.

51. The system of claim 50, further comprising:

a media monitor, for recording at least one audio stream;

an advertisement identifier, for identifying at least one advertisement within the recorded at least one audio stream and for each identified advertisement, generating an advertisement signature for use by the advertisement flighting monitor.

52. The system of claim 50, the channel identifier detects user exposure to the channel at a time other than the time at which the advertisement was presented.

53. The system of claim 52, wherein the advertisement was presented during a non-recorded portion of the user audio stream.