Advertiser alerting system and method in a networked database search system

• US 20070033103A1
• Filed: 04/28/2006
• Published: 02/08/2007
• Est. Priority Date: 07/29/2005
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Jones, Claude, Collins, Robert, Apodaca, Paul, Wand, Adam
• Granted Patent: US 8,321,274 B2
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06F 16/374 Thesaurus
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide system alerts about the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and an alerting system to produce the system alerts about performance of the advertisement campaign.

Claims

1. A system for providing advertisement campaign information about an advertisement campaign to an advertiser, the system comprising:

means for organizing advertisement campaign information into one or more ad groups;

a web interface configured to receive advertiser inputs and provide a system alerts about the advertisement campaign information to the advertiser;

a campaign data store configured to store advertisement campaign account data; and

an alerting system in data communication with the campaign data store and the web interface to produce the system alerts about performance of the advertisement campaign, the system alerts being based on the organization of the advertisement campaign information into the one or more ad groups.

2. The system of claim 1 wherein the alerting system comprises a user interface having user actuated inputs to control production of the system alerts about the performance of the advertisement campaign.

3. The system of claim 1 wherein the alerting system comprises:

an application to compare criteria for providing a system alert with stored advertisement campaign account data; and

an application to provide the system alert when the criteria are met.

4. The system of claim 1 wherein the alerting system comprises:

an application to create a performance alert for an individual campaign.

5. The system of claim 4 wherein the alerting system comprises:

an application to create a performance alert for an individual ad group.

6. The system of claim 4 wherein the alerting system comprises:

an application to create a performance alert as a blanket alert set at a campaign level and which applies to all ad groups in a campaign defined by the campaign level.

7. A method for providing advertisement campaign information about an advertisement campaign to an advertiser, the method comprising:

organizing advertisement campaign information into one or more ad groups;

receiving advertiser inputs defining a system alert to be provided to the advertiser upon occurrence of an event defined by the system alert for one ad group of the one or more ad groups;

storing advertisement campaign account data; and

producing the system alert about performance of the advertisement campaign when the event occurs for the one ad group.

8. The method of claim 7 wherein receiving advertiser inputs comprises:

receiving an indication to provide a daily alert summary, and further comprising;

producing the daily alert summary including alerts for the one ad group.

9. The method of claim 7 wherein receiving advertiser inputs comprises:

receiving an indication to provide instant notification for specified alerts,

and further comprising;

producing the instant notification including alerts for the one ad group.

10. A computer-readable storage medium comprising a set of instructions for providing advertisement campaign information about an advertisement campaign to an advertiser, the set of instructions to direct a computer system to perform acts of:

organizing advertisement campaign information into one or more ad groups;

receiving advertiser inputs defining a system alert to be provided to the advertiser upon occurrence of an event defined by the system alert for one ad group of the one or more ad groups;

storing advertisement campaign account data; and

producing the system alert about performance of the advertisement campaign when the event occurs for the one ad group.