Method and apparatus for context-specific content delivery

  • US 20070033531A1
  • Filed: 08/04/2005
  • Published: 02/08/2007
  • Est. Priority Date: 08/04/2005
  • Status: Active Grant
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1. In a packet-switched data network having a server and a computerized client device in data communication therewith, a method of providing primary media content and contextually-related advertising content to users of said network, said method comprising:

  • receiving at said server from a software program, running on said client device a request for said primary content for download;

    accessing, in response to said act of receiving, a metadata file associated with said primary content in order to obtain metadata therefrom;

    providing said metadata obtained from said file to a search entity having a search engine, said metadata being used for a search, said search producing said contextually related advertising content;

    receiving said advertising content from said search entity;

    associating at least a portion of said advertising content with said primary media content to form a common data structure;

    transmitting said data structure to said client device;

    playing said data structure using a media player application operative to run on said client device; and

    displaying said primary and advertising content within a single display window generated by said media player application, said act of displaying comprising displaying said advertising content immediately subsequent to the completion of display of the primary media content.

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