Telematics marketing information acquistion triggering method and system

• US 20070038510A1
• Filed: 08/10/2005
• Published: 02/15/2007
• Est. Priority Date: 08/10/2005
• Status: Active Grant

• Current Assignee: General Motors LLC (General Motors Company)
• Original Assignee: General Motors Corporation (Motors Liquidation Co. GUC Trust)
• Inventors: Sumcad, Anthony, Laghrari, Fahd
• Granted Patent: US 7,996,235 B2
• Time in Patent Office: Days
• US Class Current: 705/14.620
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method for acquiring marketing information from a marketing call center. The method involves a setting of a marketing information trigger based on a pre-determined event corresponding to at least one of a vehicle and an in-vehicle telematics unit, and an initiation of a call to the marketing call center to acquire the marketing information in response to an occurrence of the pre-determined event.

Claims

1. A method for acquiring marketing information from a marketing call center, the method comprising:

setting a marketing information trigger based on a pre-determined event corresponding to at least one of a vehicle and an in-vehicle telematics unit; and

initiating a call to the marketing call center to acquire the marketing information in response to an occurrence of the pre-determined event.

2. The method of claim 1, wherein the setting of the marketing information trigger based on the pre-determined event corresponding to the at least one of the vehicle and the in-vehicle telematics unit includes:

setting the marketing information trigger based on an occurrence of a depletion of at least one of a telematics service and a telematics product.

3. The method of claim 2, wherein the initiating of the call to the marketing call center in response to the occurrence of the pre-determined event includes:

calling the marketing call center in response to the occurrence of the depletion of at least one of the telematics service and the telematics product.

4. The method of claim 1, wherein the setting of the marketing information trigger based on the pre-determined event corresponding to at least one of the vehicle and the in-vehicle telematics unit includes:

setting the marketing information trigger based on an occurrence of an expiration at least one of a telematics service and a telematics product.

5. The method of claim 4, wherein the initiating of the call to the marketing call center to acquire the marketing information in response to the occurrence of the pre-determined event includes:

calling the marketing call center in response to the occurrence of the expiration of at least one of the telematics service and the telematics product.

6. The method of claim 1, wherein the setting of the marketing information trigger based on the pre-determined event corresponding to at least one of the vehicle and the in-vehicle telematics unit includes:

setting the marketing information trigger based an occurrence of pre-determined vehicle event including at least one of an expiration of a time period associated with the vehicle, an odometer value of the vehicle, a number of ignition cycles of the vehicle and an occurrence of a time stamp associated with the vehicle.

7. The method of claim 1, wherein the initiating of the call to the marketing call center to acquire the marketing information in response to the occurrence of the pre-determined event includes:

analyzing subscriber usage of at least one of a telematics service and a telematics product in response to the occurrence of the pre-determined event; and

calling the marketing call center in response to the analysis of the subscriber usage data indicating the subscriber usage data complies with at least one marketing requirement.

8. The method of claim 1, wherein the at least one marketing requirement is a depletion of at least one of the telematics service and the telematics product.

9. The method of claim 1, wherein the at least one marketing requirement is an expiration of at least one of the telematics service and the telematics product.

10. A computer readable medium for acquiring marketing information from a marketing call center, the computer readable medium comprising:

computer readable code for setting a marketing information trigger based on a pre-determined event corresponding to at least one of a vehicle and an in-vehicle telematics unit; and

computer readable code for initiating a call to the marketing call center to acquire the marketing information in response to an occurrence of the pre-determined event.

11. The computer readable medium of claim 10, wherein the computer readable code for setting the marketing information trigger based on the pre-determined event corresponding to the at least one of the vehicle and the in-vehicle telematics unit includes:

computer readable code for setting the marketing information trigger based on an occurrence of a depletion of at least one of a telematics service and a telematics product.

12. The computer readable medium of claim 11, wherein the computer readable code for initiating the call to the marketing call center in response to the occurrence of the pre-determined event includes:

computer readable code for calling to the marketing call center in response to the occurrence of the depletion of at least one of the telematics service and the telematics product.

13. The computer readable medium of claim 10, wherein the computer readable code for setting the marketing information trigger based on the pre-determined event corresponding to at least one of the vehicle and the in-vehicle telematics unit includes:

computer readable code for setting the marketing information trigger based on an occurrence of an expiration at least one of a telematics service and a telematics product.

14. The computer readable medium of claim 13, wherein the computer readable code for initiating the call to the marketing call center to acquire the marketing information in response to the occurrence of the pre-determined event includes:

computer readable code for calling to the marketing call center in response to the occurrence of the expiration of at least one of the telematics service and the telematics product.

15. The computer readable medium of claim 10, wherein the computer readable code for setting the marketing information trigger based on the pre-determined event corresponding to at least one of the vehicle and the in-vehicle telematics unit includes:

computer readable code for setting the marketing information trigger based an occurrence of pre-determined vehicle event including at least one of an expiration of a time period associated with the vehicle, an odometer value of the vehicle, a number of ignition cycles of the vehicle and an occurrence of a time stamp associated with the vehicle.

16. The computer readable medium of claim 10, wherein the computer readable code for initiating the call to the marketing call center to acquire the marketing information in response to the occurrence of the pre-determined event includes:

computer readable code for analyzing subscriber usage of at least one of a telematics service and a telematics product in response to the occurrence of the pre-determined event; and

computer readable code for calling the marketing call center in response to the analysis of the subscriber usage data indicating the subscriber usage data complies with at least one marketing requirement.

17. The computer readable medium of claim 16, wherein the at least one marketing requirement is a depletion of at least one of the telematics service and the telematics product.

18. The computer readable medium of claim 16, wherein the at least one marketing requirement is an expiration of at least one of the telematics service and the telematics product.

19. A system for acquiring marketing information from a marketing call center, the system comprising:

means for setting a marketing information trigger based on a pre-determined event corresponding to at least one of a vehicle and an in-vehicle telematics unit; and

means for initiating a call to the marketing call center to acquire the marketing information in response to an occurrence of the pre-determined event.