Advertisement insertion, profiling, impression, and feedback
First Claim
Patent Images
1. An apparatus for executing content data having a plurality of images, the plurality of images including original images and advertisement images, the advertisement images comprising advertising data, the apparatus comprising:
- at least one storage mechanism, wherein the content data having the plurality of images is stored in the at least one storage mechanism;
a network connection coupled to the storage mechanism, whereby the storage mechanism may receive and store new advertising data transmitted over the network connection, the advertising data configured for insertion into the advertisement images; and
a processing unit coupled to the at least one storage mechanism, the processing unit configured to execute the content data having the plurality of images, whereby the execution of the content data causes the display of a virtual environment including original images and advertising images, the advertising images comprising the new advertising data stored in the at least one storage mechanism
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Abstract
Various apparatus, methods and systems for insertion of advertisements in various environments are provided. Apparatus, methods and systems for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing are also disclosed.
267 Citations
6 Claims
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1. An apparatus for executing content data having a plurality of images, the plurality of images including original images and advertisement images, the advertisement images comprising advertising data, the apparatus comprising:
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at least one storage mechanism, wherein the content data having the plurality of images is stored in the at least one storage mechanism;
a network connection coupled to the storage mechanism, whereby the storage mechanism may receive and store new advertising data transmitted over the network connection, the advertising data configured for insertion into the advertisement images; and
a processing unit coupled to the at least one storage mechanism, the processing unit configured to execute the content data having the plurality of images, whereby the execution of the content data causes the display of a virtual environment including original images and advertising images, the advertising images comprising the new advertising data stored in the at least one storage mechanism - View Dependent Claims (2, 3, 4, 5, 6)
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Specification