Automatically generating content for presenting in a preview pane for ADS

• US 20070050253A1
• Filed: 08/29/2005
• Published: 03/01/2007
• Est. Priority Date: 08/29/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Jain, Kamal, Najm, Tarek, Li, Ying, Goodman, Joshua, Meek, Christopher, Feige, Uriel, Borgs, Christian, Chayes, Jennifer, Biggs, Jody
• Application Number:
  US11/214,485
• Publication Number:
  US 20070050253A1
• Time in Patent Office: Days
• US Class Current: 705/14.670
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.

Claims

1. A system that facilitates automatically generating custom advertising content to facilitate a user'"'"'s interaction with a vendor, comprising:

an electronic advertisement conveyed to a user in an ad space provided by a third party; and

a secondary advertisement generating component to automatically generate at least part of a content of a secondary advertisement, the secondary advertisement occurring upon receiving a user indication, the secondary advertisement providing content associated with the electronic advertisement and thereby facilitating the user'"'"'s interaction with the vendor.

2. The system of claim 1, further comprising a context acquiring component to provide context information to the secondary advertisement generating component, the secondary advertisement generating component utilizing the context information to automatically generate at least part of the content of the secondary advertisement.

3. The system of claim 2, the context information being at least one of user context and advertiser context.

4. The system of claim 3, the user context being at least one of user location, user query, time of user query, user address, user age and user gender.

5. The system of claim 4, the content of the secondary advertisement including a statement informing the user of the user context that was used to generate at least part of the secondary advertisement.

6. The system of claim 3, the advertiser context being at least-one of a featured listing, current inventory and a web site map.

7. The system of claim 1, the content of the secondary advertisement comprising at least one of one or more links to one or more landing pages, a menu to navigate the vendor'"'"'s web site, a map of the vendor'"'"'s place of business, driving directions, a coupon, an order form, audio content, video content and multimedia content.

8. The system of claim 1, wherein the system provides one or more tertiary advertisements to the user upon receiving another user indication.

9. The system of claim 1, the third party being at least one of an email service, an application program, a web portal, and a search engine site.

10. The system of claim 1, wherein the system is implemented by computer-executable instructions stored on computer-readable media.

11. The system of claim 1, wherein the system is implemented by computer-executable instructions conveyed by a manufactured data signal.

12. A method of providing customizable online advertising information to a user, comprising:

providing one or more ads from a plurality of different advertisers in a first ad space, the first ad space maintained by an ad space supplier;

receiving a user input identifying at least one of the ads in the first ad space;

providing a second ad space for a supplemental ad, the supplemental ad to have supplemental advertising information relating to the at least one ad in the first ad space identified by the user input; and

automatically producing at least part of the supplemental advertising information supplied in the supplemental ad.

13. The method of claim 12, further comprising receiving contextual information, the contextual information employed to automatically produce at least part of the supplemental advertising information.

14. The method of claim 13, the contextual information being at least one of user location, user query, time of user query, user address, user age, user gender, a featured listing, current inventory and a web site map.

15. The method of claim 12, further comprising:

receiving a second user input relating to a portion of the supplemental ad; and

providing a third ad space having additional advertising information in response to the second user input.

16. The method of claim 12, wherein the ad space supplier is at least one of an email server, an application program, a web portal, and a search engine web page.

17. The method of claim 12, wherein the method is encoded by computer-executable instructions stored on computer-readable media.

18. The method of claim 12, wherein the method is performed by computer-executable instructions conveyed by a manufactured data signal.

19. A second advertisement generated by a system for personalizing a third party online advertising venue, the system comprising:

an online advertising component to provide online advertisements from two or more separate advertisers to a user interacting with the third party online advertising venue; and

a second advertisement generating component to automatically generate at least part of a second advertisement, the second advertisement associated with at least one online advertisement, wherein upon receiving a user indication from the user, the second advertisement component personalizes the second advertisement according to contextual data.

20. The second advertisement of claim 19, wherein the second advertisement is generated by computer-executable instructions conveyed by a manufactured data signal.