Vehicle network advertising system

• US 20070061057A1
• Filed: 08/26/2005
• Published: 03/15/2007
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Original Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Inventors: Liu, Juan, Calabria, Hermann, Huang, Qingfeng, Greene, Daniel
• Application Number:
  US11/213,129
• Publication Number:
  US 20070061057A1
• Time in Patent Office: Days
• US Class Current: 701/23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An architecture for context-aware advertisement and delivery among mobile communication devices over a communication network, in which the architecture is stored and executed as an application for use by network devices. The architecture includes a navigation module, which provides map data vehicles on the network and a context recognition module, which interprets data provided by sensors within the vehicle. Advertising data is received by a data reception module. A configuration module determines presentation slot availability. The value and content of the authenticated advertisement is verified by the advertisement management module; selected advertisements are presented to the vehicle user.

Claims

1. An architecture for context-aware advertisement and delivery among mobile communication devices over a communication network, the architecture stored and executed as an application for use by network devices, the architecture comprising:

navigation module for providing map data for at least one vehicle on the network;

context recognition module for interpreting at least one member selected from the group consisting of localization data, map data, and device state data provided by sensors within said vehicle;

data reception module for receiving advertising data;

advertisement memory module for entering at least one advertisement into memory;

configuration module for determining presentation slot availability, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

advertisement management module for verifying the value and content of said at least one advertisement; and

advertisement presentation module for presenting said at least one advertisement to said vehicle user.

2. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said navigation module further provides localization data

3. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 2, wherein said localization data and said map data include at least one member selected from the group consisting of destination information global positioning data, navigation map, navigation plan, and at least one list of services available in an area appearing on said navigation plan.

4. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said navigation module capability is provided by a manufacturer of said vehicle.

5. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said map data may be resident within said navigation module or contained on computer readable media.

6. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said data reception module further performs preliminary error checking on said advertising data.

7. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said advertisement memory module further stores the record of said authenticated advertisement to a database.

8. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 7, wherein said record is in the form of a signature/content pair.

9. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said record contains at least one member selected from the group consisting of time of receipt of said advertisement data, advertisement type, coupon value, advertisement value to an advertising service, identification of the source of said advertisement, target area for presentation of said advertisement, and valid advertisement presentation period.

10. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said state data includes at least one member selected from the group consisting of tire pressure, fuel level, number of occupants of said vehicle, and velocity.

11. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said configuration module further contains a user interface to enable said vehicle user to input said presentation slots and preferences.

12. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said advertisement management module calculates the value of presenting a selected at least one authenticated advertisement to said vehicle user.

13. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said advertisement management module determines the timing for presentation of each said authenticated advertisement to said vehicle user.

14. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, wherein said communication network further includes a server supporting the communication network, wherein reside software modules for advertisement management.

15. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, further comprising a decryption and authentication module for decrypting said advertising data and authenticating the signature of said advertising data, wherein said signature includes identification of the source of said advertising data.

16. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 14, wherein said software modules comprise:

advertisement management module for issuing and delivering advertisements or coupons over the communication network;

advertisement billing module for monitoring the response of vehicle users to advertisements or coupons propagated over the communication network;

advertisement admission module for accepting at least one coupon or at least one advertisement from at least one advertiser, wherein said at least one coupon or said at least one advertisement includes a specified pricing structure; and

advertisement distribution module for propagating said at least one coupon or said at least one advertisement over the communication network.

17. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 16, wherein said advertisement admission module further performs determining the initial scope over which each said accepted coupon or each said accepted advertisement will be disseminated.

18. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 16, wherein said advertisement admission module further performs authenticating said at least one coupon or said at least one advertisement prior to propagation over the communication network.

19. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 16, wherein advertisement distribution module propagates said at least one coupon or said at least one advertisement in accordance with specified scope parameters.

20. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 16, wherein said scope parameters include geographical area or delivery time.

21. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 16, wherein said advertisement billing module further includes computing an advertising cost for each said advertiser.

22. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 16, wherein said advertisement billing module further includes instructing removal of at least one selected coupon or at least one selected advertisement from propagation over the communication network.

23. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 1, further comprising an advertising service supporting the communication network.

24. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 23, wherein said advertising service comprises:

means for receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;

means for providing certification of said at least one advertising request, wherein certification includes a signature of the contents of said advertising request; and

means for propagating at least one certified advertising request over the communication network.

25. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 24, further comprising means for receiving at least one bid from an advertiser for each said advertising request submitted, wherein said bid includes at least one presentation slot specification and a proposed amount of payment for presentation.

26. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 24, further comprising means for computing ranking information from said at least one bid, wherein said ranking reflects the financial value of propagation of said at least on advertising request to said advertising service.

27. An architecture for context-aware advertisement and delivery among mobile communication devices over a communication network, the architecture stored and executed as an application for use by network devices, the architecture comprising:

means for providing map data for at least one vehicle on the network;

means for interpreting at least one member selected from the group consisting of localization data, map data, and device state data provided by sensors within said vehicle;

means for receiving advertising data;

means for entering at least one advertisement into memory;

means for determining presentation slot availability, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

means for verifying the value and content of said at least one advertisement; and

means for presenting said at least one advertisement to said vehicle user.

28. The architecture for context-aware advertisement and delivery among mobile communication devices according to claim 27, further comprising means for decrypting said advertising data and authenticating the signature of said advertising data, wherein said signature includes identification of the source of said advertising data.

29. A method for context-aware advertisement and delivery among mobile communication devices over a communication network, the method stored and executed as an application for use by network devices, the method comprising:

providing map data for at least one vehicle on the network;

interpreting at least one member selected from the group consisting of localization data, map data, and device state data provided by sensors within said vehicle;

receiving advertising data;

entering at least one advertisement into memory;

determining presentation slot availability, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

verifying the value and content of said at least one advertisement; and

presenting said at least one advertisement to said vehicle user.

30. A computer-readable storage medium having computer readable program code embodied in said medium which, when said program code is executed by a computer causes said computer to perform method steps for context-aware advertisement and delivery among mobile communication devices over a communication network, said method comprising:

providing map data for at least one vehicle on the network;

interpreting at least one member selected from the group consisting of localization data, map data, and device state data provided by sensors within said vehicle;

receiving advertising data;

entering at least one advertisement into memory;

determining presentation slot availability, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

verifying the value and content of said at least one advertisement; and

presenting said at least one advertisement to said vehicle user.