Managing sponsored content based on geographic region

• US 20070061363A1
• Filed: 11/14/2005
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,688,671 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/738 Presentation of query results
• CPC Class Codes: G06F 16/7867 using information manually generated, e.g. tags, keywords, comments, title and artist information, manually generated time, location and usage information, user ratings
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.

Claims

1. A method comprising:

presenting a plurality of geographic regions for distribution of sponsored content to a sponsor;

receiving from the sponsor a selection of one or more geographic regions from among the plurality of geographic regions; and

distributing sponsored content to one or more mobile communication facilities within the one or more geographic regions.

2. The method of claim 1 further comprising the step of presenting at least one mobile subscriber characteristic to the sponsor.

3. The method of claim 2 wherein the mobile subscriber characteristic is a user characteristic.

4. The method of claim 2 wherein the mobile subscriber characteristic is a geographic region.

5. The method of claim 2 wherein the mobile subscriber characteristic is a history transaction characteristic.

6. The method of claim 2 wherein the mobile subscriber characteristic is a transaction history characteristic.

7. The method of claim 2 wherein the step of presenting includes presenting through a web interface.

8. The method of claim 2 wherein the step of presenting includes presenting through a client program.

9. The method of claim 2 wherein the step of presenting includes presenting through an API.

10. The method of claim 2 wherein the sponsored content comprises a sponsored link.

11. The method of claim 2 wherein the sponsored content comprises a sponsored call.

12. The method of claim 2 wherein the plurality of geographic regions includes at least one aggregation of regions.

13. The method of claim 1 further comprising the step of matching the sponsored content with a mobile communication facility for receipt of the sponsored content.

14. The method of claim 13 further comprising the step of presenting a time to a sponsor, wherein the time is used in the step of matching.

15. The method of claim 13 wherein the step of matching includes determining a relevancy.

16. The method of claim 15 wherein the relevancy determines a score.

17. The method of claim 13 wherein the step of matching includes determining a relevancy of the sponsored content to the mobile communication facility.

18. The method of claim 1 wherein the geographic regions are presented to the sponsor in a menu format.

19-30. -30. (canceled)

31. A method comprising:

receiving a bid for a delivery of sponsored content, wherein the bid includes information relating to a geographic region;

matching the bid with a mobile communication facility located within the geographic region; and

transmitting the sponsored content to the mobile communication facility.

32-75. -75. (canceled)

76. A method comprising:

delivering sponsored content to a mobile communication facility, wherein the mobile communication facility is associated with a geographic region, wherein the sponsored content is selected at least in part based on the geographic region.

77-344. -344. (canceled)