System and methods for a micropayment-enabled marketplace with permission-based, self-service, precision-targeted delivery of advertising, entertainment and informational content and relationship marketing to anonymous internet users

• US 20070067297A1
• Filed: 04/28/2005
• Published: 03/22/2007
• Est. Priority Date: 04/30/2004
• Status: Abandoned Application

• Current Assignee: Peter Kublickis
• Original Assignee: Peter Kublickis
• Inventors: Kublickis, Peter
• Application Number:
  US11/118,998
• Publication Number:
  US 20070067297A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/29 characterised by micropayments
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of enabling anonymous Internet users to publish and manage extensive, non-identifying personal data, including demographic, psychographic, needs, wants, interests, propensities, means to purchase, credibility and other data which in turn, enables a marketplace wherein such users, advertisers, websites, and other third-parties can mutually benefit from the commercial exploitation of such data. Advertisers can directly use the data to segregate the users into highly differentiated anonymous audiences for the purposes of targeting them with individualized marketing campaigns and then monitor user responses in near real-time. Websites can individualize their content to the profiles of visiting users. Users can share surface and deep web links with other users having similar profiles. Consumers participating in good faith are proportionately rewarded via revenue sharing, which they may withdraw from the marketplace or use to purchase and rent digital content offered in the marketplace'"'"'s micropayment-enabled storefronts by other users and third-party content providers.

Claims

1. A method comprising:

the storing of profile information about anonymous Internet users;

enabling interested third-parties to derive benefits from the use of the profile information; and

enabling anonymous Internet users to derive value and material and financial benefit from the use of their profile information.

2. The method of claim 1, wherein the stored profile information enables a marketplace to act as an intermediary agent on behalf of anonymous Internet users.

3. The method of claim 2, wherein the enabling of the marketplace to act as an intermediary agent includes enabling the marketplace to provide controlled access to and use of the stored profile information by interested third-parties.

4. The method of claim 1, wherein the stored profile information includes enabling individual anonymous Internet users to act as agents on their own behalf to provide controlled access and use of their stored profile information by interested third-parties.

5. The method of claim 1, wherein the profile information includes data about the configuration of the Internet-accessing device of each anonymous Internet user.

6. The method of claim 1, wherein the profile information includes answers to predetermined questions.

7. The method of claim 6, wherein the answers to predetermined questions specify demographic, psychographic, needs, interests, and other attributes of anonymous Internet users which have value to interested third-parties.

8. The method of claim 6, wherein the predetermined questions include questions which collectively enable a precisely-articulated assessment of the personality, temperament, dispositions, inclinations and style of each anonymous Internet user.

9. The method of claim 1, wherein the profile information includes other anonymous Internet users who are household members of anonymous Internet users.

10. The method of claim 1, wherein the profile information includes observed data on the behavior of anonymous Internet users.

11. The method of claim 10, wherein the observed data includes the Internet surfing patterns and favorite website links of each anonymous Internet user.

12. The method of claim 2, further comprising the marketplace providing rewards to anonymous Internet users in proportion to their answering questions.

13. The method of claim 1, wherein each anonymous Internet user is assigned a unique serial number, the serial number including primary profile data embedded therein.

14. The method of claim 1, wherein enabling interested third-parties to derive benefits from the use of the profile information includes enabling advertisers to selectively filter anonymous Internet users into one or more differentiated target audiences based on profile information for the purposes of conducting advertising and marketing campaigns with the target audiences so identified.

15. The method of claim 13, wherein the enabling of advertisers to selectively filter the anonymous Internet users includes enabling advertisers to filter the anonymous Internet users based on the unique serial numbers.

16. The method of claim 14, wherein the enabling advertisers of selectively filter anonymous Internet users into target audiences includes enabling advertisers to filter the anonymous Internet users into target audiences defined over a continuous range of specificity, from lightly-differentiated, large audiences suitable for mass advertising and marketing campaigns to highly differentiated, small audiences suitable for one-to-one advertising and marketing campaigns.

17. The method of claim 14, wherein the enabling of advertisers to filter the anonymous Internet users into one or more differentiated audiences includes enabling advertisers to additionally define audiences comprised of anonymous Internet users who are the household members, and therefore potential decision influencers, of the members of other target audiences, for the purposes of enabling advertisers to indirectly advertise to target audiences.

18. The method of claim 14, wherein the enabling of advertisers to conduct advertising and marketing campaigns includes enabling advertisers to send advertising media and related campaign information tailored to their targeted audience members.

19. The method of claim 18, wherein the enabling of advertisers to send advertising media and related campaign information includes enabling advertisers to send rich media including high-quality video, high-quality audio, computer-generated animations, and other advertising media of significant size and requiring substantial transmission times, such transmission times being imperceptible to target audiences.

20. The method of claim 4, wherein the enabling of individual anonymous Internet users to act as agents on their own behalf includes enabling anonymous Internet users to invite advertisers into ongoing relationships and to control the duration of relationships so initiated.

21. The method of claim 20, wherein the enabling of advertisers to send advertising media and related campaign information includes enabling advertisers to publish rich and functionally interactive ads into consumers'"'"' individualized Yellow Pages™

-type directories, at a frequency of their choosing, and such ads including rich, interactive media, which load and play with no discernible delay.

22. The method of claim 14, wherein the enabling of advertisers to conduct advertising and marketing campaigns includes the enabling of advertisers to monitor and track the responses and campaign interactions of each targeted audience.

23. The method of claim 14, wherein the enabling of advertisers to conduct advertising and marketing campaigns includes enabling each advertiser to monitor the advertising and marketing campaigns of direct and indirect competitors conducted with the same targeted audience members.

24. The method of claim 2, further comprising providing rewards to anonymous Internet users in proportion to their good faith participation in advertising and marketing campaigns.

25. The method of claim 24, wherein the providing of rewards includes rewards for viewing advertising media and related campaign information.

26. The method of claim 24, wherein the providing of rewards includes rewards for visiting the websites of advertisers.

27. The method of claim 24, wherein the providing of rewards includes rewards for inviting advertisers into ongoing relationships.

28. The method of claim 14, wherein the enabling of advertisers to selectively filter anonymous Internet users into one or more differentiated target audiences includes the enabling of each advertiser to their filter their target audiences into new target audiences further differentiated by the individual responses and interactions of each target audience member to the advertiser'"'"'s previous campaigns.

29. The method of claim 10, wherein the observed data on the behavior of each anonymous Internet user includes campaign response and interaction patterns and statistics for all campaigns received by the anonymous Internet user.

30. The method of claim 4, wherein the enabling of anonymous Internet users to act as agents on their own behalf includes the enabling of individual Internet users to respond to any advertiser'"'"'s campaign by blocking all future campaigns from that advertiser.

31. The method of claim 5, wherein the predetermined questions include questions relating to the habits and preferences of anonymous Internet users in their use of media, such as newspapers, magazines, radio, and the Internet, to access news, information, entertainment, and other topics of general and specific interest.

32. The method of claim 31, wherein the enabling of advertisers to derive benefits from access to the profile information of anonymous Internet users includes enabling advertisers to access the habit and preference data of their audience members related to their use of other media for the purposes of improving the targeting of campaigns conducted to audience members, and by inference, other consumers similar to audience members, in other media.

33. The method of claim 10, wherein the observed data includes derived data which infers a measure of the good-faith participation and credibility of each anonymous Internet user.

34. The method of claim 1, wherein the enabling of interested third-parties to derive benefits from the use of the profile information includes enabling websites to request access to the profile information of each visiting anonymous Internet user as they visit, for the purposes of enabling websites to provide a more personalized experience to each visiting anonymous Internet user.

35. The method of claim 34, wherein the enabling of personalized experiences includes the enabling of websites, including search engine websites, to utilize their own tools and techniques to tailor the content, including advertising content, to the needs, interests and tastes of each visiting anonymous Internet user as indicated by the profile data accessed.

36. The methods of claims 4, wherein the controlled access to the stored profile information of individual anonymous Internet users acting as agents on their own behalf includes the enabling of each anonymous Internet user to selectively grant access to each element of their stored profile information requested by each website they visit.

37. The method of claim 2, further comprising providing rewards to anonymous Internet users in proportion to their granting access to their stored profile information to websites requesting it.

38. The method of claim 1, wherein the enabling of anonymous Internet users to derive value from the use of their profile information includes the enabling of each anonymous Internet user to discover website links favored and ranked by other anonymous Internet users who share similar profile information attributes.

39. The method of claim 1, wherein the enabling of anonymous Internet users to derive material benefit from the use of their profile information includes enabling anonymous Internet users to spend their rewards to anonymously purchase or rent premium digital content.

40. The method of claim 39, wherein the enabling of purchases and rentals include the enabling of extremely low-valued transactions commonly known as micro-payment transactions.

41. The method of claim 1, wherein enabling anonymous Internet users to derive financial benefit from the use of their profile information includes enabling anonymous Internet users to withdraw earned rewards from the marketplace while remaining anonymous to the marketplace and to all interested third-parties.

42. A system comprising:

a user database storing profile information about anonymous Internet users;

a user profile information search engine enabling an advertiser to filter anonymous Internet users into a target audience based on the profile information; and

a distributor enabling an advertiser to send an advertisement to the target audience.