Methods and Apparatuses for Prioritizing Advertisements for Presentation

• US 20070078717A1
• Filed: 11/14/2006
• Published: 04/05/2007
• Est. Priority Date: 02/25/2005
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: UTBK, Inc.
• Inventors: HIRSON, Ron, FABER, Scott, ALTBERG, Ebbe, VAN DER LINDEN, Sean, HO, Kelvin
• Granted Patent: US 9,208,497 B2
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 1/00 Substation equipment, e.g. for use by subscribers subscriber services or facilities provided at exchanges H04M3/00; prepayment telephone coin boxes H04M17/00; current supply arrangements H04M19/08
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 15/10 Metering calls from calling party , i.e. A-party charged for the communication
• CPC Class Codes: H04M 15/18 according to duration of the call , or the communication
• CPC Class Codes: H04M 15/59 based on real time
• CPC Class Codes: H04M 3/42 Systems providing special services or facilities to subscribers specially adapted for wireless communication networks H04W4/00

Abstract

Methods and apparatuses for sorting seller listings or advertisements of a seller network. One embodiment includes: determining an indicator of potential revenue that is expected to be generated from presentation of advertisements, based on statistical data indicating performance of the advertisements; and presenting one or more of the advertisements based at least partially on the indicator of potential revenue.

Claims

1. A method, comprising:

determining an indicator of potential revenue that is expected to be generated from presentation of advertisements, based on statistical data indicating performance of the advertisements; and

presenting one or more of the advertisements based at least partially on the indicator of potential revenue.

2. The method of claim 1, wherein the advertisements are charged based on events generated in response to the advertisements.

3. The method of claim 2, wherein the events include one or more of:

telephone connections established to advertisers via the advertisements;

web visits directed from the advertisements; and

communication leads generated from the advertisements.

4. The method of claim 2, wherein the advertisements are charged according to prices specified by advertisers of the advertisements.

5. The method of claim 4, further comprising:

conducting auctions to allow the advertisers to specify the prices for the advertisements.

6. The method of claim 2, further comprising:

tracking the events generated in response to the advertisements to generate the statistical data.

7. The method of claim 6, wherein the events comprise establishing real time two-way communication connections to advertisers of the advertisements.

8. The method of claim 2, wherein the statistical data indicates likelihood of generating the events from presenting the advertisements.

9. The method of claim 8, wherein the statistical data is for individual advertisements.

10. The method of claim 8, wherein the statistical data is based at least partially on categories of advertisements.

11. The method of claim 8, wherein the statistical data is based at least partially on a type of media channels used to deliver the advertisements.

12. The method of claim 8, wherein the statistical data indicates costs to present the advertisements.

13. The method of claim 8, wherein the statistical data includes at least one of a likelihood of receiving a request for a connection for real time communications in response to the advertisements, an expected amount of transaction during an initial connection in response to the advertisements, a likelihood of receiving one or more repeated requests for connections for real time communications after the initial connection, and an expected amount of transaction during subsequent connections in response to the repeated requests.

14. The method of claim 1, wherein said presenting the one or more of the advertisements comprises:

sorting the advertisements based at least partially on the indicator of potential revenue; and

selecting the one or more of the advertisements based on said sorting.

15. The method of claim 1, wherein said presenting the one or more of the advertisements comprises:

presenting the one or more of the advertisements in an order according to the indicator of potential revenue.

16. The method of claim 1, wherein the potential revenue is for one of:

a supply affiliate of a seller network;

a demand affiliate of the seller network; and

an operator of the seller network.

17. The method of claim 16, wherein income generated from presenting the advertisements is divided among a plurality of parties in the seller network.

18. The method of claim 1, wherein the potential revenue includes income generated from charging fees for the advertisements.

19. The method of claim 18, wherein the potential revenue further includes income generated from charging fees for facilitating commerce as a result of the advertisements.

20. A machine readable medium containing instructions which when executed perform a method, comprising:

determining an indicator of potential revenue that is expected to be generated from presentation of advertisements, based on statistical data indicating performance of the advertisements; and

presenting one or more of the advertisements based at least partially on the indicator of potential revenue.

21. A data processing system, comprising:

means for determining an indicator of potential revenue that is expected to be generated from presentation of advertisements, based on statistical data indicating performance of the advertisements; and

means for presenting one or more of the advertisements based at least partially on the indicator of potential revenue.