Display of user selected advertising content in a digital environment

• US 20070079326A1
• Filed: 06/13/2006
• Published: 04/05/2007
• Est. Priority Date: 09/30/2005
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America (Sony Group Corp.)
• Inventors: Datta, Glen, Poulin, Marty
• Granted Patent: US 9,129,301 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: A63F 13/46 Computing the game score
• CPC Class Codes: A63F 13/50 Controlling the output signals based on the game progress
• CPC Class Codes: A63F 13/5258 by dynamically adapting the position of the virtual camera to keep a game object or game character in its viewing frustum, e.g. for tracking a character or a ball
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/803 Driving vehicles or craft, e.g. cars, airplanes, ships, robots or tanks
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/61 Score computation
• CPC Class Codes: A63F 2300/8017 Driving on land or water; Flying
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/44012 involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47205 : for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/4781 : Games
• CPC Class Codes: H04N 21/47815 : Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4825 : using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8453 : by locking or enabling a set of features, e.g. optional functionalities in an executable program
• CPC Class Codes: H04N 21/8583 : by creating hot-spots
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A system and method for placing an advertisement in a digital environment based upon a user'"'"'s choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.

Claims

1. A method for displaying an advertisement in a digital environment based on a selection by a user, the method comprising:

determining a rating for the user;

displaying a list of advertisements corresponding to the rating;

receiving an input from the user selecting one of the advertisements on the list; and

displaying the selected advertisement in the digital environment.

2. The method of claim 1, further comprising:

receiving a second input from the user indicating a location in the digital environment where the selected advertisement is to be displayed; and

wherein displaying the advertisement further comprises displaying the advertisement in the indicated location.

3. The method of claim 1, wherein the rating for the user is determined, in part, based upon performance by the user in the digital environment.

4. The method of claim 1, further comprising generating a list of the selected advertisements displayed in the digital environment.

5. The method of claim 4, wherein generating a list of the selected advertisements displayed further comprises indicating the number of times each advertisement is selected by the user for display in the digital environment, the list being reported to an advertiser.

6. The method of claim 4, wherein generating a list of selected advertisements displayed further comprises indicating the number of times each advertisement is displayed in the digital environment, the list being reported to an advertiser.

7. The method of claim 1, further comprising displaying a default advertisement when the user has no rating or has made no selection.

8. The method of claim 4, further comprising displaying a default advertisement when the user has no rating or has made no selection.

9. The method of claim 8, wherein generating a list of advertisements displayed further comprises indicating which of the displayed advertisements were selected by the user.

10. The method of claim 1, wherein the digital environment is a video game.

11. The method of claim 1, further comprising providing additional information about a product or service associated with a selected advertisement in another communications medium.

12. A system for displaying an advertisement in a digital environment based on a selection by a user, comprising:

an advertisement source; and

a computing device configured to;

determine a rating for the user;

display a list of advertisements from the advertisement source corresponding to the user'"'"'s rating;

receive a selection signal from the user indicating which advertisement to display; and

render the advertisement in the digital environment.

13. The system of claim 12, wherein the list of advertisements displayed to the user is linked to an additional information source, the additional information source associated with the advertisement.

14. The system of claim 12, wherein the digital environment is a video game.

15. The system of claim 12, wherein the computing device is further configured to:

receive a second input from the user indicating a location in the digital environment where the selected advertisement is to be displayed; and

render the selected advertisement in the indicated location.

16. The system of claim 12, wherein the computing device is further configured to generate a list of the advertisements displayed.

17. The system of claim 16, wherein the list is reported to an advertiser.

18. The system of claim 12, wherein the computing device is further configured to display a default advertisement when the user has no rating or no selection signal is received.

19. A machine-readable medium comprising instructions executable by machine, the instructions corresponding to a method for displaying an advertisement in a digital environment based on a selection by a user, the method comprising:

determining a rating for the user;

displaying a list of advertisements corresponding to the rating;

receiving an input from the user selecting one of the advertisements on the list; and

displaying the advertisement in the digital environment.