Device, system and method of presentation of advertisements on a wireless device

• US 20070088852A1
• Filed: 01/24/2006
• Published: 04/19/2007
• Est. Priority Date: 10/17/2005
• Status: Abandoned Application

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Inventors: Levkovitz, Zohar
• Application Number:
  US11/337,553
• Publication Number:
  US 20070088852A1
• Time in Patent Office: Days
• US Class Current: 709/246
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

Devices, systems and methods of presentation of advertisements on a wireless device. For example, a wireless communication device includes a display unit to display one or more user-selectable operations selectively associated with an advertisement embedded within an incoming message.

Claims

1. A wireless communication device comprising:

a display unit to display one or more user-selectable operations selectively associated with an advertisement embedded within an incoming message.

2. The wireless communication device of claim 1, wherein the incoming message comprises a message selected from a group consisting of:

a Short Message Service (SMS) message, a Multimedia Messaging Service (MMS) message, an Instant Messaging (IM) message, and an Electronic Mail (Email) message.

3. The wireless communication device of claim 1, further comprising:

a content client running on the wireless communication device to present the one or more user-selectable operations.

4. The wireless communication device of claim 1, further comprising:

a content client to present the one or more user-selectable operations in a context of an application running on the wireless communication device.

5. The wireless communication device of claim 1, further comprising:

a content item repository to locally store the advertisement in response to a command to save the advertisement.

6. The wireless communication device of claim 1, further comprising:

a content item repository to locally store the advertisement separately from the incoming message in response to a command to save the advertisement.

7. The wireless communication device of claim 1, further comprising:

a content items browser running on the wireless communication device to selectively present a previously-saved advertisement embedded within a previously-received incoming message.

8. The wireless communication device of claim 1, further comprising:

a soft-key to select an operation from the one or more user-selectable operations selectively associated with the advertisement embedded within the incoming message.

9. The wireless communication device of claim 1, wherein at least one of the user-selectable operations comprises placing a call to a destination related to the advertisement.

10. The wireless communication device of claim 1, wherein at least one of the user-selectable operations comprises locally storing a coupon included in the advertisement for subsequent presentation.

11. The wireless communication device of claim 1, further comprising:

a content items manager to delete a local previously-stored advertisement based on an expiration time selectively associated with the local previously-stored advertisement.

12. A wireless communication system comprising:

a wireless communication device to receive an advertisement selected in response to an application-initiated content request, to present the advertisement in a context of an application running on the wireless communication device, and to present one or more user-selectable operations selectively associated with the advertisement.

13. The wireless communication system of claim 12, wherein the application comprises a gaming application.

14. The wireless communication system of claim 12, wherein the wireless communication device further comprises:

a content item repository to locally store the advertisement in response to a command to save the advertisement.

15. The wireless communication system of claim 12, wherein the wireless communication device further comprises:

a content items browser running on the wireless communication device to selectively present a previously-saved incoming advertisement.

16. The wireless communication system of claim 12, wherein the wireless communication device further comprises:

a soft-key to select an operation from the one or more user-selectable operations selectively associated with the advertisement.

17. The wireless communication system of claim 12, wherein at least one of the user-selectable operations comprises placing a call to a destination related to the advertisement.

18. The wireless communication system of claim 12, wherein at least one of the user-selectable operations comprises locally storing a coupon included in the advertisement for subsequent presentation.

19. The wireless communication system of claim 12, wherein the wireless communication device further comprises:

a content items manager to delete a local previously-stored advertisement based on an expiration time selectively associated with the local previously-stored advertisement.

20. A method comprising:

presenting on a wireless communication device one or more user-selectable operations selectively associated with an advertisement embedded within an incoming message selected from a group -consisting of;

a Short Message Service (SMS) message, a Multimedia Messaging Service (MMS) message, an Instant Messaging (IM) message, and an Electronic Mail (Email) message.

21. The method of claim 20, further comprising:

storing the advertisement locally in the wireless communication device in response to a command to save the advertisement.

22. The method of claim 20, further comprising:

storing the advertisement separately from the incoming message and locally in the wireless communication device in response to a command to save the advertisement.

23. The method of claim 20, further comprising:

selectively presenting on the wireless communication device a previously-saved advertisement embedded within a previously-received incoming message.

24. The method of claim 20, further comprising:

configuring a soft-key of the wireless communication device to select an operation from the one or more user-selectable operations selectively associated with the advertisement embedded within the incoming message.

25. The method of claim 20, further comprising:

deleting from a local repository of the wireless communication device a previously-stored advertisement based on an expiration time associated with the previously-stored advertisement.