Ad serving method and apparatus for asynchronous advertising in time and space shifted media network

• US 20070094082A1
• Filed: 10/25/2006
• Published: 04/26/2007
• Est. Priority Date: 10/25/2005
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Podbridge, Inc.
• Inventors: Yruski, Andrey, Navar, Murgesh, Markovetski, Roman
• Granted Patent: US 8,676,900 B2
• Time in Patent Office: Days
• US Class Current: 705/14.56
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A podcast system and method are provided to select and deliver media ads over a network to a user device and to insert the media ads in media content subscribed to and delivered over the network to the user device.

Claims

1. A method of managing insertion of media ads in media content over a network, comprising:

receiving a request for ad updates for insertion in media content subscribed to by a user device;

receiving information identifying at least one media ad to insert in the subscribed to content on the user device;

generating metadata indicating an ad placement rule to designate insertion location of the at least one media ad in the subscribed to media content;

sending the at least one media ad over the network to the device; and

sending the metadata over the network to the device.

2. The method of claim 1 further including:

performing the acts of generating and sending in response to the request.

3. The method of claim 1,

wherein the metadata includes an XML type format.

4. The method of claim 1,

wherein the placement rule designates frequency with which the at least one media ad is to be inserted into the subscribed to content.

5. The method of claim 1,

wherein the ad placement rule designates sequencing of insertion of the at least one media ad into one or more subscribed to media content files consistent with the location information.

6. The method of claim 1,

wherein the ad placement rule designates at least one criterion for expiration of the at least one media ad.

7. The method of claim 1,

wherein the information identifying at least one media ad to insert in the subscribed to content on the user device is received from a server that performs a process that matches media ads to media content.

8. A system to manage insertion of media ads in media content over a network comprising:

a CPU;

data storage; and

a bus interconnecting the CPU and the data storage;

wherein the data storage is encoded with program code to cause the CPU to perform a process including;

receiving a request for ad updates for insertion in media content subscribed to by a user device;

receiving information identifying at least one media ad to insert in the subscribed to content on the user device;

generating metadata indicating an ad placement rule to designate insertion location of the at least one media ad in the subscribed to media content;

sending the at least one media ad over the network to the device; and

sending the metadata over the network to the device.

9. The system of claim 8 wherein the process further includes:

performing the acts of generating and sending in response to the request.

10. The system of claim 8,

wherein the metadata includes an XML type format.

11. The system of claim 8,

wherein the placement rule designates frequency with which the at least one media ad is to be inserted into the subscribed to content.

12. The system of claim 8,

wherein the ad placement rule designates sequencing of insertion of the at least one media ad into one or more subscribed to media content files consistent with the location information.

13. The system of claim 8,

wherein the ad placement rule designates at least one criterion for expiration of the at least one media ad.

14. The system of claim 8,

wherein the information identifying at least one media ad to insert in the subscribed to content on the user device is received from a server that performs a process that matches media ads to media content.