Automated generation, performance monitoring, and evolution of keywords in a paid listing campaign
First Claim
1. A computer-implemented method for identifying keyword candidates, the method comprising:
- receiving an identification of a web page;
analyzing content of the web page to identify terms from the web page;
performing an automated keyword expansion using the identified terms to produce a set of candidate keywords; and
generating keyword suggestions for the web page using the set of candidate keywords.
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Accused Products
Abstract
Keyword candidates are identified by in response to receiving an identification of a web page. Content of the web page is analyzed to identify terms from the web page. An automated keyword expansion is performed using the identified terms to produce a set of candidate keywords. Keyword suggestions are generated for the web page using the set of candidate keywords, and one or more of the keyword suggestions are used in a paid listing campaign. A performance of a paid listing campaign is compared with a performance threshold. An automated keyword expansion is performed using one or more keywords from the set of keywords to produce a set of alternative keywords in response to the comparison. One or more alternative keywords are selected from the set of alternative keywords for use in the paid listing campaign.
127 Citations
20 Claims
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1. A computer-implemented method for identifying keyword candidates, the method comprising:
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receiving an identification of a web page;
analyzing content of the web page to identify terms from the web page;
performing an automated keyword expansion using the identified terms to produce a set of candidate keywords; and
generating keyword suggestions for the web page using the set of candidate keywords. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method for identifying keyword candidates, the method comprising:
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comparing a performance of a paid listing campaign with a performance threshold, wherein the paid listing campaign is associated with a set of keywords used to select a listing;
performing an automated keyword expansion using at least one keyword from the set of keywords to produce a set of alternative keywords in response to the comparison; and
selecting at least one alternative keyword from the set of alternative keywords for use in the paid listing campaign. - View Dependent Claims (9, 10, 11, 12, 13)
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14. An article comprising a machine-readable medium storing instructions for causing data processing apparatus to perform operations to:
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receive an identification of a web page;
analyze the web page to identify terms from the web page;
perform an automated keyword expansion using the identified terms to produce a set of candidate keywords; and
generate keyword suggestions for the web page based on ratings of candidate keywords from the set of candidate keywords. - View Dependent Claims (15, 16, 17)
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18. An article comprising a machine-readable medium storing instructions for causing data processing apparatus to perform operations to:
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monitor a performance of a campaign that uses paid listings in response to queries that include one or more particular keywords;
use a keyword expansion algorithm based on at least one of the particular keywords to produce a set of alternative keywords; and
select at least one alternative keyword from the set of alternative keywords for use in the campaign. - View Dependent Claims (19, 20)
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Specification