A system and method for enabling prospects to contact sponsoring advertisers on the telephone directly from an Internet-based advertisement with just a single-click, and efficiently tracking from what Internet location (URL) the telephone contacts are initiated.

• US 20070100956A1
• Filed: 10/29/2005
• Published: 05/03/2007
• Est. Priority Date: 10/29/2005
• Status: Abandoned Application

• Current Assignee: Gopesh Kumar
• Original Assignee: Gopesh Kumar
• Inventors: Kumar, Gopesh
• Application Number:
  US11/163,768
• Publication Number:
  US 20070100956A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: H04M 2203/2016 Call initiation by network rather than by subscriber
• CPC Class Codes: H04M 7/003 Click to dial services

Abstract

It is the objective of the current invention to provide a system and method for more convenient and more measurable telephone call based pay-for-performance Internet advertising. The present invention remedies the shortcomings of the prior art by allowing callers to connect to advertisers over the telephone by just a single click from a generally distributed Internet-based advertisement, by providing the capability to efficiently track precisely from which channel, of a multiplicity of Internet-based distribution channels, a unique advertiser'"'"'s advertisement attracted an incoming call, and by providing a simple set pricing structure for advertisers and a complex, behind-the-scenes, combination of category, keyword, random selection and historical experience for priority display of advertisements.

Claims

1. A method of connecting two parties in real time, the method comprising:

creating and assigning a unique batch of computer code to an advertiser'"'"'s advertisement, code that when activated will initiate a telephone call to an advertiser'"'"'s telephone number;

creating and maintaining in a database a unique advertisement listing, the advertisement listing including the unique batch of code, advertising copy text and/or graphics, a field for a prospect to enter his/her telephone number and an activation link to initiate the telephone call;

associating said advertisement listing with a unique advertiser'"'"'s account also stored in a computer database;

providing the advertising listing on a multiplicity of media channels on behalf of an advertiser for display to prospects;

generating said telephone call between the prospect and the advertiser immediately upon the prospect ‘

clicking’

on the ‘

single-click’

activation link directly embedded into and displayed on the advertisement as published on the multiplicity of media channels;

tracking and recording the details the telephone calls to an advertiser generated from the advertisement displayed in the multiplicity of media channels, and identifying the individual media channel responsible for the telephone call;

and charging the advertiser for the advertisement when such telephone calls are generated through the advertisement.

2. The method as described in claim 1, further including an Internet-based interface to facilitate the advertiser account establishment, the unique computer code generation, and the advertisement creation and editing process.

3. The method as described in claim 2, further comprising prompting the advertiser to enter the preferred telephone number to which the advertiser wishes to receive incoming telephone calls from prospects.

4. The method as described in claim 3, further comprising storing the preferred telephone number in a computer database.

5. The method as described in claim 3, further comprising selecting the preferred telephone number entered and associated with a previously created advertisement by the same advertiser, automatically associating it with any new advertisements created by the advertiser, and storing all advertisements from a single advertiser together under a single account in the computer database.

6. The method as described in claim 5, further comprising, for any advertisements created within a single advertiser account subsequent to the initial advertisement, allowing the advertiser to enter a new preferred telephone number different from the original preferred number that was associated with the initial advertisement, and associating the new number with the new advertisement and storing the same in the computer database.

7. The method as described in claim 2, further comprising assigning and storing a unique batch of computer code that identifies and is associated with the advertiser, the advertiser'"'"'s account in the system, and the preferred telephone number of the advertiser from the computer database.

8. The method as described in claim 7, further comprising the option to assign a unique provisioned telephone number in addition to the unique batch of computer code.

9. The method as described in claim 8, further comprising providing the mechanism to route incoming prospect calls to the provisioned numbers on to the advertiser'"'"'s stored preferred telephone number.

10. The method as described in claim 2, further comprising providing an advertiser the facility to enter, select or search for a keyword, a category, a product or a service and view the current per-call cost for a successfully connected call for that given keyword, category, product or service.

11. The method as described in claim 10, further comprising allowing an advertiser to select the given keyword, category, product or service and enter details of their business and advertisement into a form.

12. The method as described in claim 10, further comprising storing the advertiser'"'"'s business and advertisement details in the computer database and associating such with the advertiser'"'"'s account in the system and assigning it to the chosen keyword, category, product or service.

13. The method as described in claims 10, 11, and 12, further comprising allowing an advertiser to choose, create and store unique advertisements for multiple, unlimited keywords, categories, products or services.

14. The method as described in claim 13, further comprising providing the ability in the interface to the advertiser to edit the details of any one of the unique advertisements stored in the computer database associated with the advertiser'"'"'s account.

15. The method as described in claim 1, further comprising scanning the contents of a third-party publisher'"'"'s web page and calculating the comparative relevancy of words within said web page.

16. The method as described in claim 15, further comprising upon said third-party publisher'"'"'s web page being accessed by a prospect, finding the advertisement listings stored in the system database associated with the most relevant words of said web page.

17. The method as described in claim 16, further comprising, displaying said advertisement listing to the prospect within said third-party publisher'"'"'s web page.

18. The method as described in claim 1, further comprising receiving a search request from a prospect for a keyword, category, product and service via an Internet-based interface.

19. The method as described in claim 18, further comprising searching the system computer database for an advertisement assigned to the requested keyword, category, product, and service.

20. The method as described in claim 19, further comprising, if finding a relevant advertisement stored in the system, displaying said advertisement listing to the prospect in the Internet-based interface.

21. The method as described in claim 1, further comprising within the advertisement prompting a prospect to enter their telephone number into an appropriately labeled field and to ‘

click’

on a graphical image, or text-based, hyper-link which indicates an intention to talk to the advertiser on the telephone.

22. The method as described in claim 21, further comprising, upon prospect ‘

clicking’

on said telephone call prompt link, executing the command to initiate a telephone call to the telephone number that the prospect entered into the appropriately labeled field.

23. The method as described in claim 22, further comprising, upon prospect answering the telephone call from the system, initiating a telephone call to the telephone number stored in the system computer database assigned to the advertisement as entered by the advertiser.

24. The method as described in claim 23, further comprising, upon advertiser answering the telephone call from the system, bridging the two telephone calls together allowing the prospect to speak directly to the advertiser.

25. The method as described in claim 1, further comprising charging the advertiser in real-time upon the completion of the call the appropriate advertising fee only for successfully connected and completed calls.

26. The method as described in claim 1, further comprising recording and displaying the prospect'"'"'s contact information in the advertiser'"'"'s web-based interface when the initiated call is identified as a successfully connected and completed call.

27. The method as described in claim 1, further comprising recording and displaying in the web-based interface the initiated telephone call'"'"'s time, date and duration, the caller'"'"'s IP address and the Uniform Resource Locator (URL) corresponding to the address from where there prospect viewed the advertisement and initiated the phone call, as well as details of the fee charged the advertiser for the call.

28. A method of initiating a connection between two parties in real-time, identifying whether the real-time connection between two parties was successful or unsuccessful, and retrieving unsuccessful connections for display, the method comprising:

creating and assigning a unique batch of computer code to an advertiser'"'"'s advertisement, code that when activated will initiate a telephone call to said advertiser'"'"'s telephone number;

creating and maintaining in a database a unique advertisement listing, the advertisement listing including the unique batch of code, advertising copy text and/or graphics, a field for a prospect to enter his/her telephone number and an activation link to initiate the telephone call;

associating said advertisement listing with a unique advertiser'"'"'s account also stored in a computer database;

providing the advertisement listing from the computer database onto a multiplicity of media channels for display to prospects;

generating a telephone call between the prospect and the advertiser immediately upon the prospect ‘

clicking’

on the ‘

single-click’

activation link directly embedded into and displayed on the advertisement as published on the multiplicity of media channels;

tracking and recording the details the telephone calls to an advertiser generated from the advertisement displayed in the multiplicity of media channels, including identifying the individual media channel responsible for the telephone call;

charging the advertiser a pre-determined rate for the advertisement when such telephone calls are generated and successfully connected and completed through the advertisement;

not charging the advertiser the pre-determined successful call rate for the advertisement when an initiated call generated from the advertisement is not successfully connected and completed;

identifying an unsuccessful initiated call by one of various different possible unsuccessful outcome categories;

displaying the particular unsuccessful initiated call outcome in the advertiser'"'"'s web-based interface in the individual call log for the particular initiated call;

not displaying, within the advertiser web-based interface, the prospect contact information including specifically the prospect telephone number, and where applicable, the prospect name and email address, in the case of an unsuccessful initiated call outcome;

replacing the prospect contact information with hyper-linked text prompting the advertiser to choose to display the hidden contact information;

displaying a pre-set charge, generally a fraction of the pre-set successful call charge, for revealing the contact information upon the advertiser'"'"'s request to display the hidden contact information;

allowing the advertiser to confirm acceptance of the charge and desire to reveal the prospect contact details;

upon advertiser confirmation, displaying the prospect'"'"'s contact details in the web-based interface in substantially real-time;

and charging the advertiser in real-time by deducting from the advertiser'"'"'s account balance the pre-set charge, which is defined as some fraction of the pre-set successful lead rate.

29. The method as described in claim 28, further comprising the categories of unsuccessful initiated call outcomes including incomplete call, dropped call, missed call, and unaccepted call.

30. A method of distributing Internet-based advertisements to a multiplicity of Internet-based publishers and properties, initiating telephonic connections between two parties in real-time from said advertisements, and identifying the Internet-based location from where the real-time connection between the two parties was initiated, the method comprising:

creating and assigning a unique batch of computer code to an advertiser'"'"'s advertisement, code that when activated will initiate a telephone call to said advertiser'"'"'s telephone number;

creating and maintaining in a database a unique advertisement listing, the advertisement listing including the unique batch of code, advertising copy text and/or graphics, a field for a prospect to enter his/her telephone number and an activation link to initiate the telephone call;

associating said advertisement listing with a unique advertiser'"'"'s account also stored in a computer database;

providing Java-based computer programming script to a multiplicity of third-party owner/publishers of websites for placement into the computer source code of the web pages of said websites of said multiplicity of third-party publishers;

displaying relevant advertisement listing from the computer database onto the third-party publisher'"'"'s web page for display to a prospect as said prospect views said web page;

generating telephone calls between the prospect and the advertiser immediately upon the prospect ‘

clicking’

on the ‘

single-click’

activation link directly embedded into and displayed on the advertisement as published on the multiplicity of third-party publisher'"'"'s web pages;

tracking and recording the details the telephone calls to an advertiser generated from the advertisement displayed in the multiplicity of third-party publisher'"'"'s web pages, including identifying the individual web page Uniform Resource Locator (URL) from which the telephone call was initiated, thereby identifying which of the multiplicity third-party publisher'"'"'s is responsible for said telephone call;

and crediting the owner/publisher of the particular URL that published the advertisement that attracted the incoming telephone call to the advertiser with a portion of the fee charged the advertiser for the successful telephone call connection.

31. The method as described in claim 30, further comprising feeding a relevant advertisement, as created by the advertiser and maintained in the computer database, to the multiplicity of third-party publisher'"'"'s URLs in response to a prospect'"'"'s Internet browsing action or a particular search request.

32. The method as described in claim 31, further comprising feeding multiple similarly-relevant advertisements by different advertisers to a multiplicity of third-party publisher'"'"'s URL'"'"'s in response to a prospect'"'"'s browsing action or particular search request.

33. The method as described in claim 31, further comprising the unique ‘

single-click’

call activator-embedded advertisements taking the form of any standard or custom Internet-based advertising format, such as top banner, side banner, small text boxes, or directory listings.

34. The method as described in claim 33, further comprising determining the relative positioning of the display of the multiple, similar advertisement results by way of a calculated combination of factors comprising:

the success rate of an advertisement as defined by the number of initiated calls as a fraction of the number of times the advertisement was displayed for viewing;

the success rate of telephone calls to an advertisement as defined by the number of successfully completed calls from an advertisement as a fraction of the number of total initiated calls from an advertisement;

the maximum possible price an advertiser has confirmed a willingness to pay for a telephone call from a prospect initiated from the advertisement;

and a randomly selected priority ranking.

35. The method as described in claim 30, further comprising a web-based interface

for a third-party publisher of advertisement listings to create and manage their accounts.

36. The method as described in claim 35, further comprising displaying the call activity record of telephone calls initiated from the URLs which the third-party publisher own, and the corresponding accumulated monetary value for such successfully connected calls.

37. The method as described in claim 35, further comprising displaying Java-based computer programming script in the web-based interface for the third-party publisher to copy and paste into the web page computer source code of the URLs in which the third-party publisher wishes to display the advertisements.

38. The method as described in claim 35, further comprising providing the third-party publisher from the interface with the ability to customize the display parameters of the advertisements in their web pages.

39. A system of connecting two parties in real time, the system comprising:

an initial component that assigns a unique batch of computer code to an advertiser, code that when activated will initiate a telephone call to an advertiser'"'"'s telephone number, and embeds the code into an Internet-ready advertisement;

a secondary component that distributes and displays the advertisement, that includes to a multiplicity of Internet-based media channels;

a third component that initiates and connects a telephone call between a prospect and the advertiser via the single-click activator link embedded in the advertisement;

a fourth component that tracks the telephone call identifying call connection details including the prospect phone number, the advertiser, the time and duration of the call, and the Uniform Resource Locator (URL) of the particular Internet-based media channel from which the call was initiated;

and a fifth component that charges the advertiser for the advertisement in terms of telephone calls generated directly from the advertisement, and distributes a portion of the charges to the Internet-based publisher from whose URL a prospect initiated the telephone call from the advertisement.

40. The system as described in claim 39, wherein the secondary component distributes a single identical advertisement to, and is published by, a multiplicity of media channels.

41. The system as described in claim 39, wherein the unique ‘

single-click’

call activator-embedded advertisement can take the form of any standard or custom Internet-based advertising format, such as top banner, side banner, small text boxes, or directory listings.

42. The system as described in claim 40, wherein the secondary component identifies the resultant telephone calls generated from various media channels but from this single identical advertisement by the media channel from which the calls are initiated.

43. The system as described in claim 41, wherein the secondary component identifies the media channel from which a telephone call is generated by way of capturing the Uniform Resource Locator (URL) address of the web page from which the prospect initiates the telephone call.

44. The system described in claim 39, wherein the secondary component distributes a group of multiple advertisements to, and is published by, a multiplicity of media channels.

45. The system described in claim 44, wherein the secondary component determines the priority ranking of display of multiple advertisements by way of the multiple factors, comprising:

the success rate of an advertisement as defined by the number of initiated calls as a fraction of the number of times the advertisement was displayed for viewing;

the success rate of telephone calls to an advertisement as defined by the number of successfully completed calls from an advertisement as a fraction of the number of total initiated calls from an advertisement;

the maximum possible price an advertiser has confirmed a willingness to pay for a telephone call from a prospect initiated from the advertisement;

and a randomly selected priority ranking.

46. The system described in claim 39, wherein the third component reads the telephone number entered directly into the advertisement by the prospect and, upon the prospect clicking on the ‘

single-click’

activator link, calls the prospect, calls the advertiser phone number associated with the advertisement, and connects the two parties.

47. The system described in claim 39, wherein the fifth component, in addition to charging the advertiser for the advertisement based on a successful telephone call generated from the advertisement, calculates and distributes a pre-determined portion of the charges collected from advertiser to the publisher from whose URL address the prospect initiated the telephone call.

48. A method of connecting two parties in real time, the method comprising:

creating and assigning a unique batch of computer code to an advertiser'"'"'s advertisement, code that when activated will initiate a telephone call to an advertiser'"'"'s telephone number;

creating and maintaining in a database a unique advertisement listing, the advertisement listing including the unique batch of code, advertising copy text and/or graphics, a field for a prospect to enter his/her telephone number and an activation link to initiate the telephone call;

associating said advertisement listing with a unique advertiser'"'"'s account also stored in a computer database;

providing the advertising listing on a multiplicity of media channels on behalf of an advertiser for display to prospects;

generating said telephone call between the prospect and the advertiser immediately upon the prospect ‘

clicking’

on the ‘

single-click’

activation link directly embedded into and displayed on the advertisement as published on the multiplicity of media channels;

tracking and recording the details the telephone calls to an advertiser generated from the advertisement displayed in the multiplicity of media channels, and identifying the individual media channel responsible for the telephone call;

charging the advertiser a pre-determined rate for the advertisement when such telephone calls are generated through the advertisement;

and the pre-determined rate charged to the advertiser being defined as one of the following methods;

a flat fee per call;

a flat fee per call, including a pre-determined number of allocated free minutes, with a per-minute charge for minutes in excess of the allocated free minutes;

a per-minute fee.

49. The method as described in claim 48, further comprising setting the pre-determined rate for successful telephone calls for advertisers per keyword, category, product or service.

50. The method as described in claim 49, further comprising changing the pre-determined rates for successful telephone calls for advertisers based on the relative popularity of particular keywords, categories, products and services, combined with an aggregated average of the rates advertisers confirmed a willingness to pay for such incoming advertisement-generated telephone calls.

51. A method of connecting two parties in real time, the method comprising:

creating and assigning a unique batch of computer code to an advertiser'"'"'s advertisement, code that when activated will initiate a telephone call to an advertiser'"'"'s telephone number;

creating and maintaining in a database a unique advertisement listing, the advertisement listing including the unique batch of code, advertising copy text and/or graphics, a field for a prospect to enter his/her telephone number and an activation link to initiate the telephone call;

associating said advertisement listing with a chosen keyword, category, product or service, and a unique advertiser'"'"'s account also stored in a computer database;

providing the advertising listing on a multiplicity of media channels on behalf of an advertiser for display to prospects;

generating said telephone call between the prospect and the advertiser immediately upon the prospect ‘

clicking’

on the ‘

single-click’

activation link directly embedded into and displayed on the advertisement as published on the multiplicity of media channels;

tracking and recording the details the telephone calls to an advertiser generated from the advertisement displayed in the multiplicity of media channels, and identifying the individual media channel responsible for the telephone call;

charging the advertiser a pre-determined rate for the advertisement when such telephone calls are generated through the advertisement;

and providing a keyword, category, product or service term relevancy review report to the advertiser that displays the percentage of all web pages in the computer database the term is present in, the importance of the term in the web pages, and the density of the presence of the term within the web pages.