Consolidating web visitor behavior statistics for sales prospect qualification

• US 20070100996A1
• Filed: 11/03/2006
• Published: 05/03/2007
• Est. Priority Date: 11/03/2005
• Status: Active Grant

• Current Assignee: MessageOne, Inc. (Dell Technologies Inc.)
• Original Assignee: Clicktracks Analytics, Inc.
• Inventors: Stebbins, Michael
• Granted Patent: US 7,698,420 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A web data analysis system, computer software product, and method of operation thereof, that uses Internet based data sources, and which operates in an automated manner to collect weighted visitor behavior statistics, and consolidate collected data into a single qualification score to accompany and supplement the entry of web site visitor information for printing, distribution or entry into a sales, prospect or contact management system.

Claims

1. A method comprising:

assigning a unique weight value to each of a plurality of web pages on a web site;

collecting a list of pages, included in the plurality of web pages, visited by a web site visitor;

determining an amount of time the web site visitor spends on each page visited in the plurality of web pages;

calculating a rating number based on the unique weight assigned to and the amount of time spent on each web page visited; and

associating the rating number for the web site visitor with other information collected about the web site visitor.

2. The method of claim 1 further comprising:

outputting the information collected and rating number for the web site visitor.

3. The method of claim 1 where step of calculating further comprises:

multiplying the amount of time spent on each page by the unique weight assigned to the page to form a weighted score for each page; and

summing the weighted score for each page visited to determine the rating number.

4. Software incorporated in one or more computer-readable media and when executed operable to:

assign a unique weight value to each of a plurality of web pages on a web site;

collect a list of pages, included in the plurality of web pages, visited by a web site visitor;

determine an amount of time the web site visitor spends on each page visited in the plurality of web pages;

calculate a rating number based on the unique weight assigned to and the amount of time spent on each web page visited; and

associate the rating number for the web site visitor with other information collected about the web site visitor.

5. The software of claim 4 further operable to:

output the information collected and rating number for the web site visitor.

6. The software of claim 4 further operable to:

multiply the amount of time spent on each page by the unique weight assigned to the page to form a weighted score for each page; and

sum the weighted score for each page visited to determine the rating number.

7. A system comprising:

means for assigning a unique weight value to each of a plurality of web pages on a web site;

means for collecting a list of pages, included in the plurality of web pages, visited by a web site visitor;

means for determining an amount of time the web site visitor spends on each page visited in the plurality of web pages;

means for calculating a rating number based on the unique weight assigned to and the amount of time spent on each web page visited; and

means for associating the rating number for the web site visitor with other information collected about the web site visitor.

8. The system of claim 7 further comprising:

means for outputting the information collected and rating number for the web site visitor.

9. The system of claim 7 where the means for calculating further comprises:

means for multiplying the amount of time spent on each page by the unique weight assigned to the page to form a weighted score for each page; and

means for summing the weighted score for each page visited to determine the rating number.