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Commercial insertion into video streams based on surrounding program content

  • US 20070101360A1
  • Filed: 11/15/2004
  • Published: 05/03/2007
  • Est. Priority Date: 11/17/2003
  • Status: Abandoned Application
First Claim
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1. A method for inserting replacement commercials into a data stream, the method comprising:

  • receiving the data stream;

    detecting at least one commercial in the data stream;

    determining a characteristic of program content at least prior to the at least one commercial; and

    replacing the at least one commercial in the data stream with a replacement commercial which is selected based at least in part on the determining.

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