Commercial insertion into video streams based on surrounding program content
First Claim
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1. A method for inserting replacement commercials into a data stream, the method comprising:
- receiving the data stream;
detecting at least one commercial in the data stream;
determining a characteristic of program content at least prior to the at least one commercial; and
replacing the at least one commercial in the data stream with a replacement commercial which is selected based at least in part on the determining.
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Abstract
A method for inserting replacement commercials into a data stream is provided. The method including: receiving the data stream; detecting at least one commercial in the data stream; determining a characteristic of program content at least prior to the at least one commercial; and replacing the at least one commercial in the data stream with a replacement commercial which is selected based at least in part on the determining.
185 Citations
21 Claims
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1. A method for inserting replacement commercials into a data stream, the method comprising:
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receiving the data stream;
detecting at least one commercial in the data stream;
determining a characteristic of program content at least prior to the at least one commercial; and
replacing the at least one commercial in the data stream with a replacement commercial which is selected based at least in part on the determining. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 21)
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- 16. A device (100, 150) for inserting replacement commercials into a data stream, the device comprising a processor (104, 152) for receiving the data stream, detecting at least one commercial in the data stream, determining a characteristic of program content at least prior to the at least one commercial, and replacing the at least one commercial in the data stream with a replacement commercial which is selected based at least in part on the characteristic determination.
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20. A computer program product embodied in a computer-readable medium for inserting replacement commercials into a data stream, the computer program product comprising:
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computer readable program code means for receiving the data stream;
computer readable program code means for detecting at least one commercial in the data stream;
computer readable program code means for determining a characteristic of program content at least prior to the at least one commercial; and
computer readable program code means for replacing the at least one commercial in the data stream with a replacement commercial which is selected based at least in part on the determining.
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Specification