Advertisements with Compensation for Attention
First Claim
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1. A method of advertising, comprising:
- selectively providing an advertisement with a compensation tag indicating that compensation is available in exchange for attention to the advertisement in accordance with one or more decision rules; and
for each user who responds to the compensation tag;
confirming that the user has paid attention to the advertisement, and providing the user with compensation.
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Abstract
Methods and systems for advertising are disclosed. In the disclosed methods, an advertisement is selectively broadcast or otherwise distributed with a compensation tag indicating that a user may receive compensation for his or her attention to the advertisements. If the user responds to the compensation tag, his or her attention to the advertisement is verified and he or she is compensated. Depending on the embodiment, the advertisement may be broadcast or distributed using television, interactive television, billboards, radio, print, cellular telephone, other mobile devices, the World Wide Web, or another medium.
85 Citations
10 Claims
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1. A method of advertising, comprising:
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selectively providing an advertisement with a compensation tag indicating that compensation is available in exchange for attention to the advertisement in accordance with one or more decision rules; and
for each user who responds to the compensation tag;
confirming that the user has paid attention to the advertisement, and providing the user with compensation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification