Method and apparatus of a voice-response directory assistance system having a targeted advertising engine
First Claim
1. A method of a directory assistance system, comprising:
- providing a greeting to a user of a mobile communication device;
automatically determining a location based information of the user;
determining a telephone number of a listing requested by the user;
providing a targeted advertisement to the user based on the location information; and
communicating the telephone number to the user.
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Accused Products
Abstract
A method and/or apparatus of a voice-response directory assistance system having a targeted advertising engine is disclosed. In one embodiment, a method of a directory assistance system includes providing a greeting to a user of a mobile communication device, automatically determining a location based information of the user, determining a telephone number of a listing requested by the user, providing a targeted advertisement to the user based on the location information, and communicating the telephone number to the user. The method may include requesting a selection of a business listing and a residential listing through the greeting. The method may include processing a caller identification data to determine the location based information of the user, applying the caller identification data to a library of potential advertisements and selecting the potential advertisement as the targeted advertisement through applying the caller identification data to the library of potential advertisements.
97 Citations
23 Claims
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1. A method of a directory assistance system, comprising:
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providing a greeting to a user of a mobile communication device;
automatically determining a location based information of the user;
determining a telephone number of a listing requested by the user;
providing a targeted advertisement to the user based on the location information; and
communicating the telephone number to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method of a directory assistance system, comprising:
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determining that a user request is associated with a category search;
searching a meta-data associated with each advertiser in an advertiser database to determine whether a particular advertiser is associated with the category;
providing a targeted advertisement of the particular advertiser when the particularadvertiser is associated with a category;
providing a non-targeted advertisement of the advertisement database when thereare no advertisers associated with the category. - View Dependent Claims (19, 20)
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21. A system, comprising:
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a directory assistance system to provide a greeting to a user of a mobile communication device, to automatically determine a location based information of the user, to determine a telephone number of a listing requested by the user, to provide a targeted advertisement to the user based on the location information, and to communicate the telephone number to the user; and
an advertiser of the targeted advertisement to provide a consideration to the directory assistance system when the user responds to the targeted advertisement. - View Dependent Claims (22, 23)
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Specification