Asynchronous advertising in time and space shifted media network

• US 20070130012A1
• Filed: 10/25/2006
• Published: 06/07/2007
• Est. Priority Date: 10/25/2005
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Podbridge, Inc.
• Inventors: Yruski, Andrey, Navar, Murgesh
• Granted Patent: US 11,004,089 B2
• Time in Patent Office: Days
• US Class Current: 705/14.680
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A podcast system and method are provided to select and deliver media ads over a network to a user device and to insert the media ads in media content subscribed to and delivered over the network to the user device.

Claims

1. A method of associating one or more media content files with one or more media ads comprising:

sending over a network, one or more content files; and

sending over the network, first metadata indicating one or more locations in one or more media content files where the one or more ads are to be inserted.

2. The method of claim 1 further including:

sending over the network a computer code plug-in module to cause insertion of at least one ad sent over the network within at least one media content file consistent with the first metadata.

3. The method of claim 1 further including:

sending the one or more ads over the network.

4. The method of claim 1 further including:

sending the one or more ads over the network.

wherein sending the one or more content files and sending the one or more ads take place asynchronously.

5. The method of claim 1,

wherein sending the first metadata takes place synchronously with sending the one or more content files.

6. The method of claim 1,

wherein the first metadata is includes an XML type format.

7. The method of claim 1 further including:

sending the one or more ads over the network; and

sending over the network, second metadata indicating ad placement rules for the one or more ads.

8. The method of claim 1 further including:

sending the one or more ads over the network; and

sending over the network, second metadata indicating ad placement rules for the one or more ads;

wherein the ad placement rules specify frequency with which an ad is to be inserted into the one or more content files consistent with the first metadata.

9. The method of claim 1 further including:

sending the one or more ads over the network; and

sending over the network, second metadata indicating ad placement rules for the one or more ads;

wherein the ad placement rules specify sequencing of ad insertion into the one or more content files consistent with the first metadata.

10. The method of claim 1 further including:

sending the one or more ads over the network; and

sending over the network, second metadata indicating ad placement rules for the one or more ads;

wherein the ad placement rules specify criteria for expiration of one or more ads.

11. The method of claim 1 further including:

sending the one or more ads over the network; and

sending over the network, second metadata indicating ad placement rules for the one or more ads;

wherein the second metadata includes an XML type format.

12. The method of claim 1 further including:

receiving one or more requests to subscribe to the one or more media content subscription feeds;

wherein sending the one or more content files takes place in response to the one or more requests.

13. The method of claim 12,

wherein the one or more media content subscription feeds include an XML type format.

14. The method of claim 1,

wherein the first metadata is provided in a content feed.

15. A method of associating one or more media content files with one or more media ads comprising:

sending over a network, one or more media ads; and

sending over the network, metadata indicating ad placement rules for placement of the ads in one or more media content files.

16. The method of claim 15,

wherein the ad placement rules specify frequency with which an ad is to be inserted into the one or more content files.

17. The method of claim 15,

wherein the ad placement rules specify sequencing of ad insertion into one or more content files.

18. The method of claim 15,

wherein the ad placement rules specify criteria for expiration of one or more ads.

19. The method of claim 15,

wherein the second metadata includes an XML type format.

20. A method of associating media content with media ads comprising:

periodically sending over a network, subscribed to media content;

sending over the network, one or more ads; and

sending over the network, first metadata indicating one or more locations in the subscribed to content where one or more ads may be inserted.

21. The method of claim 20 further including:

sending over a network a computer code plug-in module to cause the insertion of at least one ad sent over the network within subscribed to media content sent over the network consistent with the first metadata.

22. The method of claim 20,

wherein sending over the network, one or more ads includes periodically sending one or more different ads at different times.

23. The method of claim 20,

wherein sending over the network, one or more ads includes periodically sending different ads;

and

wherein periodically sending the subscribed to content occurs asynchronously with respect to periodically sending the one or different more ads.

24. The method of claim 20,

wherein sending over the network, first metadata includes periodically sending over different first metadata indicating different locations in the subscribed to content where one or more ads may be inserted.

25. The method of claim 20,

wherein sending over the network, first metadata includes periodically sending over different first metadata indicating different locations in the subscribed to content where one or more ads may be inserted;

and

wherein periodically sending the first metadata takes place synchronously with periodically sending subscribed to content.

26. The method of claim 20,

wherein the first metadata include an XML format.

27. The method of claim 20 further including;

sending over the network, second metadata indicating ad placement rules.

28. The method of claim 20 further including;

sending over the network, second metadata indicating ad placement rules;

wherein the ad placement rules specify frequency with which an ad is to be inserted into the subscribed to content consistent with the first metadata.

29. The method of claim 20 further including;

sending over the network, second metadata indicating ad placement rules;

wherein the ad placement rules specify sequencing of ad insertion into the subscribed to content consistent with the first metadata.

30. The method of claim 20 further including;

sending over the network, second metadata indicating ad placement rules;

wherein the ad placement rules specify criteria for expiration of one or more ads.

31. The method of claim 20, further including:

sending over the network, second metadata indicating ad placement rules;

wherein sending over the network, second metadata includes periodically sending over different second metadata indicating different ad placement rules.

32. The method of claim 20,

wherein sending over the network, one or more ads includes periodically sending one or more different ads at different times;

and further including;

periodically sending over the network, second metadata indicating different ad placement rules.

33. The method of claim 20,

wherein sending over the network, one or more ads includes periodically sending one or more different ads at different times;

and further including;

periodically sending over the network, different second metadata indicating different ad placement rules;

wherein periodically sending one or more different ads occurs asynchronously with periodically sending different second metadata.

34. The method of claim 20,

wherein sending over the network, one or more ads includes periodically sending one or more different ads at different times;

and further including;

periodically sending over the network, different second metadata indicating different ad placement rules;

wherein periodically sending one or more different ads occurs synchronously with periodically sending different second metadata.

35. The method of claim 20 further including;

sending over the network, second metadata indicating ad placement rules;

wherein the second metadata include an XML type format.

36. The method of claim 20 further including:

receiving one or more requests over the network to subscribe to the subscribed to media content;

wherein periodically sending the subscribed to content takes place in response to the one or more requests.

37. The method of claim 36,

wherein the subscribed to content includes an XML type format.

38. The method of claim 36,

wherein the first metadata is provided in a content feed.

39. A method of associating media content with media ads, the method comprising:

receiving over a network, one or more media content files;

receiving over a network, first metadata indicating one or more locations where an ad may be inserted within the media content.

40. The method of claim 39 further including:

inserting at least one ad within at least one received media content file consistent with the received first metadata.

41. The method of claim 39 further including:

receiving over a network a computer code module to cause insertion of at least one ad within at least one received content file consistent with the first metadata.

42. The method of claim 39,

receiving one or more ads over the network.

43. The method of claim 39 further including:

receiving one or more ads over the network;

wherein receiving the one or more content files and receiving the one or more ads take place asynchronously.

44. The method of claim 39 further including:

receiving one or more ads over the network;

wherein receiving the first metadata takes place synchronously with receiving the one or more content files.

45. The method of claim 39,

wherein the metadata includes an XML type format.

46. The method of claim 39 further including;

receiving one or more ads over the network; and

receiving over the network, metadata indicating ad placement rules.

47. The method of claim 39 further including:

receiving one or more ads over the network; and

receiving over the network, metadata indicating ad placement rules;

wherein the ad placement rules specify frequency with which an ad is to be inserted into the one or more content files consistent with the first metadata.

48. The method of claim 39 further including:

receiving one or more ads over the network; and

receiving over the network, metadata indicating ad placement rules;

wherein the ad placement rules specify sequencing of ad insertion into the one or more content files consistent with the first metadata.

49. The method of claim 39 further including:

receiving one or more ads over the network; and

receiving over the network, second metadata indicating ad placement rules;

wherein the ad placement rules specify criteria for expiration of one or more ads.

50. The method of claim 39 further including:

receiving one or more ads over the network; and

receiving over the network, second metadata indicating ad placement rules;

wherein the second metadata includes an XML file format.

51. The method of claim 39 further including:

receiving one or more ads over the network; and

receiving over the network one or more requests to subscribe to the one or more media content subscription feeds;

wherein receiving the one or more content files takes place in response to the one or more requests.

52. The method of claim 39,

wherein the one or more media content subscription feeds include an XML type format.

53. The method of claim 39,

wherein the first metadata is provided in a content feed.

54. A method of associating media content with media ads comprising:

receiving over a network, one or more media ads; and

receiving over the network, metadata indicating ad placement rules for placement of the ads in one or more media content files.

55. The method of claim 54,

wherein the ad placement rules specify frequency with which an ad is to be inserted into the one or more content files.

56. The method of claim 54,

wherein the ad placement rules specify sequencing of ad insertion into one or more content files.

57. The method of claim 54,

wherein the ad placement rules specify criteria for expiration of one or more ads.

58. The method of claim 54,

wherein the second metadata includes an XML type format.

59. A method of associating media content with media ads comprising:

periodically receiving over a network, subscribed to media content;

receiving over the network, one or more ads; and

receiving over the network, first metadata indicating one or more locations in the subscribed to content where one or more ads may be inserted.

60. The method of claim 59 further including:

receiving over a network a computer code module to cause insertion of at least one ad received over the network within subscribed to media content received over the network consistent with the first metadata.

61. The method of claim 59,

wherein receiving over the network, one or more ads includes periodically receiving one or more different ads at different times.

62. The method of claim 59,

wherein receiving over the network, one or more ads includes periodically receiving different ads;

and

wherein periodically receiving the subscribed to content occurs asynchronously with respect to periodically receiving the one or different more ads.

63. The method of claim 59,

wherein receiving over the network, first metadata includes periodically receiving different first metadata indicating different locations in the subscribed to content where one or more ads may be inserted.

64. The method of claim 59,

wherein receiving over the network, first metadata includes periodically receiving different first metadata indicating different locations in the subscribed to content where one or more ads may be inserted;

and

wherein periodically receiving the first metadata takes place synchronously with periodically receiving subscribed to content.

65. The method of claim 59,

wherein the first metadata include an XML format.

66. The method of claim 59 further including:

receiving over the network, second metadata indicating ad placement rules.

67. The method of claim 59 further including;

receiving over the network, second metadata indicating ad placement rules;

wherein the ad placement rules specify frequency with which an ad is to be inserted into the subscribed to content consistent with the first metadata.

68. The method of claim 59 further including:

receiving over the network, second metadata indicating ad placement rules;

wherein the ad placement rules specify sequencing of ad insertion into the subscribed to content consistent with the first metadata.

69. The method of claim 59 further including:

receiving over the network, second metadata indicating ad placement rules;

wherein the ad placement rules specify criteria for expiration of one or more ads.

70. The method of claim 59, further including:

receiving over the network, second metadata indicating ad placement rules;

wherein receiving over the network, second metadata includes periodically receiving different second metadata indicating different ad placement rules.

71. The method of claim 59,

wherein receiving over the network, one or more ads includes periodically receiving one or more different ads at different times;

and further including;

periodically receiving over the network, second metadata indicating different ad placement rules.

72. The method of claim 59,

wherein receiving over the network, one or more ads includes periodically receiving one or more different ads at different times;

and further including;

periodically receiving over the network, different second metadata indicating different ad placement rules;

wherein periodically receiving one or more different ads occurs asynchronously with periodically receiving different second metadata.

73. The method of claim 59,

wherein receiving over the network, one or more ads includes periodically receiving one or more different ads at different times;

and further including;

periodically receiving over the network, different second metadata indicating different ad placement rules;

wherein periodically receiving one or more different ads occurs synchronously with periodically receiving different second metadata.

74. The method of claim 59 further including;

receiving over the network, second metadata indicating ad placement rules;

wherein the second metadata include an XML type format.

75. The method of claim 59 further including:

sending one or more requests to subscribe to the subscribed to media content;

wherein periodically receiving the subscribed to content takes place in response to the one or more requests.

76. The method of claim 75,

wherein the subscribed to content includes an XML type format.

77. The method of claim 75,

wherein the first metadata is provided in a content feed.