Employment of task framework for advertising
First Claim
1. A task-based advertisement system, comprising:
- a search engine that receives a query from a user; and
, a task server that provides at least one task in response to the query provided from the search engine, the search engine provides information associated with the retrieved task to an advertiser that can bid on the task.
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Accused Products
Abstract
A task-based advertisement system and method are provided. The system employs high-order concepts (e.g., booking a flight, checking stock quotes etc.) embodied in “task(s)” which can then be bid upon by advertisers. The task(s) employed by the system are based upon a semantic solution to a natural-language query. The system includes a search engine that is capable of serving content in response to user query(ies). The system further includes a task server that can include hardware and/or software to retrieve task(s) in response to user query(ies). The task(s) retrieved by the task server can be presented to advertiser(s) who can bid on the task(s).
125 Citations
20 Claims
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1. A task-based advertisement system, comprising:
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a search engine that receives a query from a user; and
,a task server that provides at least one task in response to the query provided from the search engine, the search engine provides information associated with the retrieved task to an advertiser that can bid on the task. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A search engine method, comprising:
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receiving a query from a user;
providing the query to a task server;
receiving task results from the task server; and
,providing the task results to advertisers for bidding. - View Dependent Claims (16, 17, 18)
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19. An advertiser method, comprising:
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receiving task results from a search engine; and
,providing bid information associated with the task results. - View Dependent Claims (20)
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Specification