Method and apparatus for providing advertising and real time content to a mobile device based upon location

• US 20070146200A1
• Filed: 11/10/2006
• Published: 06/28/2007
• Est. Priority Date: 12/28/2005
• Status: Abandoned Application

• Current Assignee: The DIRECTV Group, Inc. (AT&T, Inc.)
• Original Assignee: The DIRECTV Group, Inc. (AT&T, Inc.)
• Inventors: Norin, John L., Lee, Sean S.
• Application Number:
  US11/595,416
• Publication Number:
  US 20070146200A1
• Time in Patent Office: Days
• US Class Current: 342/357.310
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A mobile wireless system (10) for displaying real-time content or advertising based on location is set forth. Communication signals (200) are broadcast from various communication devices (18), (33), (34A) that include a marker (204). Various location-specific content signals (230) are broadcast that have location information (232) therein. Advertising data (234) or other real-time content may be included with the location-specific signals. The advertising data (234) or real-time content is displayed in place of other real-time or broadcast signals when the location of the receiving device is within the area defined by the location information broadcast with the advertising a real-time content signal.

Claims

1. A method of operating a mobile broadcasting system comprising:

determining a location of a mobile receiving device;

broadcasting a communication signal having a marker therein;

broadcasting location-specific content to a mobile receiving device;

generating a display with a mobile receiver corresponding to the communication signal until the marker; and

changing the display with the mobile receiver to display the location-specific content in response to the marker and the location.

2. A method as recited in claim 1 wherein broadcasting location-specific content comprises broadcasting location-specific information from a terrestrial source.

3. A method as recited in claim 2 wherein the terrestrial source comprises a cell tower.

4. A method as recited in claim 1 wherein broadcasting location-specific content comprises broadcasting location specific information from a space-based source.

5. A method as recited in claim 4 wherein the space-based source comprises a satellite.

6. A method as recited in claim 1 wherein broadcasting location-specific content comprises broadcasting location-specific information from a stratospheric platform.

7. A method as recited in claim 1 wherein the mobile device comprises a mobile phone.

8. A method as recited in claim 1 wherein the mobile device comprises a personal electronic device.

9. A method as recited in claim 1 wherein the mobile device comprises a vehicle mounted receiving device.

10. A method as recited in claim 1 wherein determining a location comprises determining the location in response to a GPS receiver.

11. A method as recited in claim 1 wherein determining a location comprises determining the location in response to a GPS receiver disposed within an automotive vehicle.

12. A method as recited in claim 1 wherein determining a location comprises determining the location in response to a GPS receiver disposed within the mobile receiving device.

13. A method as recited in claim 1 wherein determining a location comprises determining the location in response to a cellular phone system.

14. A method as recited in claim 1 wherein the mobile receiving device comprises an integrated receiver decoder.

15. A method as recited in claim 1 wherein broadcasting a communication signal comprises broadcasting a video signal.

16. A method as recited in claim 1 wherein broadcasting a communication signal comprises broadcasting a satellite television signal.

17. A method as recited in claim 1 wherein broadcasting a communication signal comprises broadcasting a satellite signal from a satellite.

18. A method as recited in claim 1 wherein broadcasting a communication signal comprises broadcasting the communication signal from a stratospheric platform.

19. A method as recited in claim 1 wherein broadcasting location-specific content to a mobile receiving device comprises broadcasting location information and further comprising comparing the location information to the location, and wherein changing the display comprises changing the display when the location is within the location information.

20. A method of operating a mobile satellite receiver comprising:

determining a location of a mobile satellite receiver;

receiving a satellite signal having a marker therein;

receiving location-specific content and location information in a mobile satellite receiver;

displaying the satellite signal on a mobile satellite receiver until the marker;

comparing the location and an area defined by the location information; and

displaying the location specific content in response to the marker and when the location is within the area.

21. A method as recited in claim 20 wherein the mobile device comprises a mobile phone, a personal electronic device or a vehicle mounted receiving device.

22. A method as recited in claim 20 wherein the mobile receiving device comprises an integrated receiver decoder.

23. A method as recited in claim 20 further comprising storing the location-specific content in a memory of the mobile satellite receiver.

24. A system comprising:

a high altitude communication device;

a network operations center communicating uplink signals to the satellite;

said high altitude communication device broadcasting a satellite signal corresponding to the uplink signal to a receiver;

a second communication device generating location specific content;

a location module generating a location signal; and

a receiver coupled to the location module, said receiver receiving the satellite signal having a marker therein, receiving the location-specific content to a mobile receiving device, displaying the satellite signal on a mobile receiver until the marker, displaying the location specific content in response to the marker and the location signal.

25. A system as recited in claim 24 wherein the high altitude communication device comprises a satellite.

26. A system as recited in claim 24 wherein the high altitude communication device comprises a stratospheric platform.

27. A system as recited in claim 24 wherein the second communication device is the high altitude communication device.

28. A receiver comprising:

a location module generating a location signal; and

a controller receiving a satellite signal and determining the presence of a marker, said controller receiving location-specific content with location information, said controller controlling a display by displaying the satellite signal until the marker, then displaying the location specific content in response to the marker and the location signal.

29. A receiver as recited in claim 28 said controller determining if the location signal is within an area defined by the location information.