Systems and Methods For Content Customization

• US 20070156524A1
• Filed: 08/24/2006
• Published: 07/05/2007
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Spot Runner, Inc.
• Original Assignee: Spot Runner, Inc.
• Inventors: Metral, Max, Grouf, Nicholas, Waxman, David, Granbery, John, Rorvik, Svein, Lieberman, Lucy
• Application Number:
  US11/467,098
• Publication Number:
  US 20070156524A1
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and systems for providing customized advertisements; for example, including storing a set of templates of components of advertisements, the templates defining a set of media objects; receiving, over a computer network, information related to an advertiser; based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements; receiving from the advertiser a selection of a template from the list of the subset of the set of templates; playing the template that the advertiser selected, without custom information from the advertiser; prompting the advertiser to provide input to create a customized advertisement based on the selected template; and creating a customized advertisement from the selected template and the input provided by the advertiser. The method may include using an edit decision list to represent organization of objects in templates.

Claims

1. A method for providing a customized advertisement comprising:

storing a set of templates of at least components of advertisements, the templates defining a set of media objects;

receiving, over a computer network, information related to an advertiser;

based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements;

receiving from the advertiser a selection of a template from the list of the subset of the set of templates;

playing the template that the advertiser selected, without custom information from the advertiser;

prompting the advertiser to provide input to create a customized advertisement based on the selected template; and

creating a customized advertisement from the selected template and the input provided by the advertiser.

2. The method of claim 1, wherein playing the template comprises playing video.

3. The method of claim 1, wherein playing the template comprises playing audio.

4. The method of claim 1, including combining a plurality of templates to create the customized video advertisement.

5. The method of claim 1, wherein the computer network comprises the Internet.

6. The method of claim 1, including using an edit decision list (EDL) to represent organization of media objects in respective templates;

and

including additional information in the EDL regarding the advertisement.

7. The method of claim 1, wherein the prompting includes providing an input for text.

8. The method of claim 1, wherein the input from the advertiser includes selection from among a set of choices.

9. The method of claim 1, wherein the choices include a set of audio objects.

10. The method of claim 1, wherein the input from the advertiser includes audio.

11. The method of claim 1, wherein the input from the advertiser includes an image.

12. The method of claim 1, wherein the input from the advertiser includes video.

13. The method of claim 1, including storing at least some media objects separately from the associated templates.

14. The method of claim 1, including displaying icons representing available templates.

15. The method of claim 1, including displaying images from the templates representing available templates.

16. The method of claim 1, including displaying storyboards depicting respective templates representing available templates, and providing inputs associated with the storyboards.

17. A method for providing a customized video advertisement comprising:

storing a set of media objects for use in media advertisement templates;

storing a set of media advertisement templates, the templates including standardized electronic information that represents organization of respective media objects in an advertisement corresponding to the template;

receiving, over a computer network, information related to a remotely located advertiser;

based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of video advertisement templates;

receiving from the advertiser a selection of an advertisement template;

prompting the advertiser to provide input for the template;

based on the input for the template, updating the electronic information that represents organization of the media objects; and

creating a customized video advertisement from the advertisement template, the input provided by the advertiser, and the electronic information that represents organization of the media objects.

18. The method of claim 17, wherein the electronic information that represents organization of respective media objects determines a timeline for play of the media objects.

19. The method of claim 17, wherein the electronic information that represents organization of respective media objects comprises an edit decision list (EDL).

20. The method of claim 17, wherein the set of media objects includes video.

21. The method of claim 17, wherein the set of media objects includes audio.

22. The method of claim 17, wherein the set of media objects includes images and text.

23. The method of claim 17, including encoding the standardized electronic information to represent which aspects of respective templates may be modified by the advertiser, and prompting the advertiser for input at least in part based on the encoding.

24. The method of claim 17, including providing data within the respective template that indicates which portions of the respective template may be changed by the advertiser.

25. The method of claim 17, including providing within a template at least a name of a respective element of the template.

26. The method of claim 17, including providing within a template a field describing default content of a respective element of the template.

27. The method of claim 17, including providing within a template a field for a help string explaining use of a respective element of the template.

28. The method of claim 17, including providing within a template a field specifying a requirement for a media object to be associated with the template, and wherein the method includes automatically checking whether the media object violates the specified type.

29. The method of claim 28, wherein the requirement comprises a minimum format.

30. The method of claim 17, including providing metadata to associate a template with corresponding icon, title and description.

31. The method of claim 17, including,

in advance of storing the set of media objects,

obtaining a particular media object;

and

identifying and extracting a portion of the particular media object; and

storing the extracted portion as one of the media objects in the set of media objects.

32. The method of claim 31, wherein the particular media object comprises a video, and the extracted portion of the media object comprises a portion of the video to be used as a media object in an advertisement.

33. The method of claim 17, including,

in advance of storing the set of media objects,

creating a particular media object;

and

identifying and extracting a plurality of portions of the particular media object;

storing the extracted portions as media objects in the set of media objects; and

making the different extracted portions of the particular media object available for separate use in separate advertisements.

34. The method of claim 17, including providing a searching function to allow a user to search for a respective template.

35. The method of claim 17, including separately storing a template and custom user information.

36. A method for providing a customized video advertisement comprising:

storing a set of media objects for use in media advertisement templates;

storing a set of media advertisement templates, the templates including an edit decision list (EDL) representing organization of respective media objects in an advertisement corresponding to the template;

storing, within portions of the EDL, which portions are formatted for content, metadata with instructions regarding use of the template;

receiving, over a computer network, information related to an advertiser;

based on the information related to the advertiser and the metadata with instructions regarding use of the template, creating a customized video advertisement from the advertisement from the template and associated media objects.

37. The method of claim 36, wherein the metadata describes which portions of a respective template may be changed by the user.

38. The method of claim 36, wherein the metadata includes a name of a respective element of the template.

39. The method of claim 36, wherein the metadata describes default content of a respective element of the template.

40. A method for providing a customized advertisement comprising:

providing a set of media objects for use in customized advertisements;

storing information regarding relation of royalties to media object in the set of objects;

receiving from the advertiser, over a computer network, input to create a customized advertisement including at least a subset of the media objects;

based on the input and the subset of media objects, creating a customized video advertisement that includes the media objects; and

automatically determining royalties for a media object based on use of the media object within the advertisement.

41. The method of claim 40, wherein royalties for a media object are determined based on relative use of objects within the advertisement.

42. The method of claim 40, wherein royalties for a media object are determined based on relative use of objects within the advertisement and on prorating royalties for the media object based on playtime of the media object relative to other media objects in the advertisement.

43. The method of claim 40, wherein royalties for a media object are determined based on factors in addition to playtime of the media object relative to other media objects in the advertisement.

44. The method of claim 40, wherein royalties for a media object are determined based on factors other than playtime of the media object in the advertisement.

45. A media system for providing a customized video advertisement comprising:

a media object database including set of media objects for use in media advertisement templates;

a template database including a set of media advertisement templates, the templates including information representing organization of respective media objects in an advertisement corresponding to the template, wherein, within portions of the information representing organization of respective media objects that are formatted for content, metadata is stored with instructions regarding use of the template; and

logic that creates a customized video advertisement including media objects from the media object database associated with the template, the customized video advertisement being based on a template and the metadata with instructions regarding use of the template.

46. The system of claim 45, wherein the information representing organization of respective media objects comprises an edit decision list (EDL).

47. The system of claim 45, including logic to generate a web page that plays the template without custom information from the advertiser.

48. The system of claim 45, including logic to generate a web page that prompts the advertiser for custom input for the template.

49. The system of claim 45, wherein the templates include metadata including text the advertiser can provide.

50. The system of claim 45, wherein the templates include metadata including images the advertiser can provide.

51. The system of claim 45, wherein the templates include metadata including audio the advertiser can provide.