Systems and Methods For Media Planning, Ad Production, and Ad Placement For Television

• US 20070156525A1
• Filed: 08/24/2006
• Published: 07/05/2007
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Spot Runner, Inc.
• Original Assignee: Spot Runner Incorporated A Delaware Corporation Small Business Concern
• Inventors: Metral, Max, Grouf, Nicholas, Waxman, David, Granbery, John, Rorvik, Svein, Lieberman, Lucy
• Application Number:
  US11/467,110
• Publication Number:
  US 20070156525A1
• Time in Patent Office: Days
• US Class Current: 705/14.610
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and systems for generating a television media plan for a television advertiser. The approach may include storing rate card information of a plurality of television media properties; storing information regarding television audience reached by the television media properties; storing information regarding the television advertiser; generating a media plan for television advertisements based on the rate card information, information regarding television audience, and the information regarding the television advertiser; and presenting the media plan to the television advertiser for purchase. The television advertisement may include a terrestrial broadcast commercial and the television media property may include a television broadcaster. The media plan may include a list of television stations. Alternatively, the television advertisement may include a cable television commercial, and television media property may comprise a cable operator.

Claims

1. A computerized method of generating a television media plan for a television advertiser comprising:

storing rate card information of a plurality of television media properties;

storing information regarding television audience reached by the television media properties;

storing information regarding the television advertiser;

generating a media plan for television advertisements based on the rate card information, information regarding television audience, and the information regarding the television advertiser; and

presenting the media plan to the television advertiser for purchase.

2. The method of claim 1, wherein the television advertisement includes a terrestrial broadcast commercial, the television media property includes a television broadcaster, and the media plan includes a list of television stations.

3. The method of claim 1, wherein the television advertisement includes a cable television commercial and the television media property comprises a cable operator.

4. The method of claim 1, wherein the television advertisement includes a satellite television commercial.

5. The method of claim 1, wherein the wherein the television advertisement includes a closed circuit television commercial.

6. The method of claim 1, wherein the media plan includes a list of dates the television advertisements will run.

7. The method of claim 1, wherein the media plan includes a list of day parts at which the television advertisements will run.

8. The method of claim 1, wherein the media plan includes a market in which the television advertisements will run, a type of schedule in which the television advertisements will run, and number of airings for each portion of the media plan for the television advertisements.

9. The method of claim 1, including storing information regarding multiple system operators (MSOs) in designated market areas, in respective regions, in respective zones, and in respective head ends.

10. The method of claim 1, wherein the information regarding television audience comprises Nielson ratings.

11. The method of claim 1, wherein the information regarding television audience comprises demographic information.

12. The method of claim 1, including generating the television media plan based on the audience information including a combination of audiences'"'"' leisure interests, use of technology, brand preferences, and amounts spent on different products and services.

13. The method of claim 1, including storing in a database rate cards specifying tiers of channels offered by a multiple system operators (MSOs) and generating the media plan at least in part based on the tiers of channels offered by a multiple system operators (MSOs) stored in the rate cards.

14. The method of claim 1, including storing in a database rate cards specifying tiers of channels offered and costs of running television advertisements on those channels during various day parts and generating the media plan at least in part based on the tiers of channels offered and costs of running television advertisements on those channels during various day parts stored in the rate cards.

15. The method of claim 1, including receiving an objective from the advertiser and wherein the media plan providing a number of spots consistent with the objective specified by the television advertiser.

16. The method of claim 1, including sending at least a part of the media plan to a television media property.

17. The method of claim 1, including using a market selected by the television advertiser to look up scheduling requirements of the television media property.

18. The method of claim 1, including submitting the media plan to a MSO to purchase spots based on media buying rules stored in a database, wherein the media buying rules include format for order and manner of submitting order.

19. The method of claim 1, wherein the format for the order includes spots to be run, time to run a spot, and schedule, and wherein the manner of submitting the order includes by email.

20. The method of claim 1, including ranking television networks and generating a custom network hierarchy to determine the plan.

21. The method of claim 1, including ranking television media properties by summing respective audience information for each demographic and dividing by a total number of demographics, and, if no demographics are selected, ranking television networks by audience information.

22. A system for providing a television media plan for a television advertiser comprising:

a database of rate cards of a plurality of television media properties;

a database of information regarding performance of the television media properties for respective demographics;

an interface that prompts a television advertiser for information regarding at least an audience targeted by the advertiser;

logic that generates a television media plan based on the rate card, information regarding performance, the demographic and the budget; and

an interface that presents the plan to the television advertiser for purchase.

23. The system of claim 22 wherein the interface obtains a budget from the television advertiser.

24. A method for providing a media plan for a television advertiser comprising:

receiving location data from the television advertiser and, based on the location information and a database that associates location information, determining available markets;

receiving market selection from the television advertiser and, based on a database including rate cards of television media properties, determining viable television media properties;

receiving selection of business category or demographics, performing category matching, and determining a custom television network hierarchy; and

receiving campaign parameters and, based on the campaign parameters, generating a television media plan.

25. The method of claim 24, including evaluating, in a computer program, networks, number of spots, day parts, schedule, location, reach, frequency and cost and determining a plan based on rules in a media buying rule database.

26. The method of claim 24, wherein the campaign parameters include budget, media objectives and media schedule.

27. The method of claim 24, including:

storing the media plan in a database for the television advertiser;

allowing the television advertiser to view a list of saved plans; and

displaying a plan selected by the television advertiser.

28. The method of claim 24, including successively checking available television networks, determining remaining available budget until budget is exhausted, and including the television networks in the plan if budget is available.

29. A method for providing a customized television commercial comprising:

storing a set of templates of at least components of television commercials, the templates defining a set of media objects for the television commercials;

receiving, over a computer network, information related to a television advertiser;

based on the information related to the television advertiser, presenting to the television advertiser, over the computer network, a list of a subset of the set of templates of at least components of television commercials;

receiving from the television advertiser a selection of a template from the list of the subset of the set of templates;

playing the template that the television advertiser selected, without custom information from the television advertiser;

prompting the television advertiser to provide input to create a customized television commercial based on the selected template; and

creating a customized television commercial from the selected template and the input provided by the television advertiser.

30. The method of claim 29, including providing an input for voiceover, music, text, video, and images for the television commercial.

31. The method of claim 29, including storing video in a library, providing templates from the video, providing the templates in a format that can be played by a user, and providing access to the templates to external users for review.

32. The method of claim 29, including using an edit decision list (EDL) to represent organization of media objects in respective television advertisement templates, and including additional information in the EDL regarding the television advertisement.

33. The method of claim 29, including granting exclusivity in a geographic area for the template to a purchaser of a template.

34. The method of claim 29, wherein the geographic area comprises a city.

35. The method of claim 29, wherein the geographic area comprises a metropolitan area.

36. A media system for providing a customized television advertisement comprising:

a media object database including set of media objects for use in television advertisement templates;

a template database including a set of television advertisement templates, the television advertisement templates including information representing organization of respective media objects in a television advertisement corresponding to the template, wherein, within portions of the information representing organization of respective media objects that are formatted for content, metadata is stored with instructions regarding use of the template; and

logic that creates a customized television advertisement including media objects from the media object database associated with the template, the customized television advertisement being based on a template and the metadata with instructions regarding use of the template.

37. The system of claim 36, wherein the information representing organization of respective media objects comprises an edit decision list (EDL).

38. The system of claim 36, including logic to generate a web page that plays the template without custom information from the television advertiser.

39. The system of claim 36, including logic to generate a web page that prompts the advertiser for custom input for the template.