IMAGE-BASED CONTEXTUAL ADVERTISEMENT METHOD AND BRANDED BARCODES

• US 20070159522A1
• Filed: 12/07/2006
• Published: 07/12/2007
• Est. Priority Date: 02/20/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Neven, Harmut
• Application Number:
  US11/608,219
• Publication Number:
  US 20070159522A1
• Time in Patent Office: Days
• US Class Current: 348/14.20
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Content media having images associated with remotely stored information are provided with barcodes marked with indicia to indicate a source of the information. In this manner, a user, having, for example, a camera phone, will become aware that the particular content medium has images that can be scanned to retrieve additional information (from the remote information store) via their camera phone.

Claims

1. A method, comprising:

generating a non-electronic content medium with at least one image, including;

determining whether the at least one image is associated with information stored in a remote system, and

providing on the content medium a barcode scannable by an image capture device, wherein the barcode is marked with indicia designating a source of the information.

2. The method of claim 1, wherein the image capture device comprises a mobile phone.

3. The method of claim 1, wherein the indicia comprises at least one of a brand, a name, an identity marking, a mark, and a logo.

4. The method of claim 1, wherein the indicia comprises an indication of a search engine system adapted to receive the at least one image scanned by the image capture device.

5. The method of claim 1, wherein providing the barcode on the content medium comprises:

positioning the indicia to the right of the barcode.

6. The method of claim 1, wherein providing the barcode on the content medium comprises:

positioning the indicia to the left of the barcode.

7. The method of claim 1, wherein providing the barcode on the content medium comprises:

positioning the indicia above the barcode.

8. The method of claim 1, wherein providing the barcode on the content medium comprises:

positioning the indicia below the barcode.

9. The method of claim 1, wherein the content medium is a printed document.

10. The method of claim 1, wherein the content medium is product packaging.

11. The method of claim 1, wherein the content medium is a surface of an article of manufacture.

12. The method of claim 1, wherein the at least one image comprises text.

13. A printed content medium, comprising

at least one image associated with externally stored information;

and

a barcode marked with indicia to indicate a source of the information,

wherein the at least one image is scannable by an image capture device to retrieve the information from the source.

14. The content medium of claim 13, wherein the content medium comprises one of a printed publication and print media.

15. The content medium of claim 13, wherein the at least one image comprises text.

16. The content medium of claim 13, wherein the image capture device comprises a camera phone.

17. The content medium of claim 16, wherein the information is externally stored in the camera phone.

18. The content medium of claim 13, wherein the indicia comprises at least one of a brand, a name, an identity marking, a mark, and a logo.

19. The content medium of claim 13, wherein the indicia is positioned to the right of the barcode.

20. The content medium of claim 13, wherein the indicia is positioned to the left of the barcode.

21. The content medium of claim 13, wherein the indicia is positioned above the barcode.

22. The content medium of claim 13, wherein the indicia is positioned below the barcode.

23. The content medium of claim 13, wherein the content medium is product packaging.

24. The content medium of claim 13, wherein the content medium is a surface of an article of manufacture.