COMBINED ALGORITHMIC AND EDITORIAL-REVIEWED MOBILE CONTENT SEARCH RESULTS

• US 20070168354A1
• Filed: 10/27/2006
• Published: 07/19/2007
• Est. Priority Date: 11/01/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/553,746
• Publication Number:
  US 20070168354A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 20/16 Payments settled via telecommunication systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

In embodiments of the present invention improved capabilities are described for reviewing mobile content to determine relevance such that presenting the reviewed content to a mobile communication facility may be based at least in part on the relevance. The reviewed content may be subject to an algorithmic review, an editorial review, or a combined algorithmic-editorial review. The reviewed content may be blacklisted and prevented from being presented, whitelisted and permitted to be presented to the mobile communication facility, or given a relevance score based at least in part on appropriateness of content. Portions of the reviewed content may be removed or replaced with appropriate content prior to presentation to the user.

Claims

1. A method comprising:

reviewing a mobile content, wherein the review is a combination of an algorithmic review and an editorial review to produce a reviewed mobile content;

determining a search query relevance based at least in part on information relating to the reviewed mobile content; and

presenting the reviewed mobile content on a mobile communication facility based at least in part on the relevance.

2. The method of claim 1, wherein the editorial review includes categorization of content types.

3. The method of claim 1, wherein the editorial review includes blacklisting the mobile content.

5. The method of claim 1, wherein the editorial review includes whitelisting the mobile content.

7. The method of claim 1, wherein the editorial review removes an unnecessary branch within the mobile content.

8. The method of claim 7, wherein the unnecessary branch includes an errant link.

9. The method of claim 1, wherein the editorial review includes checking the appropriateness of a mobile content.

10. The method of claim 9, wherein the appropriateness is based at least in part on the presence of adult matter in the mobile content.

11. The method of claim 9, wherein the appropriateness is based at least in part on the presence of a foreign language in the mobile content.

12. The method of claim 9, wherein the appropriateness is based at least in part on a preference of a wireless carrier.

13. The method of claim 1, wherein the editorial review includes increasing a keyword relevance based at least upon a criterion.

14. The method of claim 13, wherein the criterion is a geographic location.

15. The method of claim 13, wherein the criterion is a time.

16. The method of claim 13, wherein the criterion is a keyword combination.

17. The method of claim 1, wherein the algorithmic review includes a review of website content.

23. The method of claim 17, wherein the algorithmic review includes a review of metadata associated with the mobile content.

24. The method of claim 1, wherein the mobile content is a website.

26. The method of claim 1, wherein the relevance is a score.

27. The method of claim 1, wherein the review is a combination of an editorial review and an algorithmic review.

4. (canceled)

6. (canceled)

18-22. -22. (canceled)

25. (canceled)

28. A system comprising:

a review facility adapted to review a mobile content, wherein the review is a combination of an algorithmic review and an editorial review to produce a reviewed mobile content;

a determination facility adapted to determine a search query relevance based at least in part on information relating to the reviewed mobile content; and

a presentation facility adapted to present the reviewed mobile content on a mobile communication facility based at least in part on the relevance.

29-53. -53. (canceled)