Survey-Based Qualification of Keyword Searches
First Claim
Patent Images
1. A method comprising:
- determining a keyword;
determining that the keyword has been associated with a first advertisement;
determining a first question to be asked by a search engine in response to a search query including the keyword;
determining a first response which, if provided in response to the first question, will trigger the display of the first advertisement.
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Abstract
Systems and methods for survey based qualification of keyword searches and survey based qualification of keyword advertising. A searcher provides a search query to a search engine and is presented with at least one query-specific survey question. The searcher'"'"'s original query and/or response to the query-specific survey question(s) are then used to generate search results.
172 Citations
20 Claims
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1. A method comprising:
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determining a keyword;
determining that the keyword has been associated with a first advertisement;
determining a first question to be asked by a search engine in response to a search query including the keyword;
determining a first response which, if provided in response to the first question, will trigger the display of the first advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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receiving a search query from a user;
determining a keyword in the search query which is associated with an advertisement;
providing a survey question to the user to determine if the user is interested in the product;
receiving a response to the survey question from the user; and
providing a link to the advertisement based on the received response. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A system comprising:
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an advertiser database comprising;
a list of advertisers; and
,for each advertiser;
a keyword; and
a search question associated with the keyword; and
a search program configured to identify a search query and determine if the search query includes a keyword in the advertiser database. - View Dependent Claims (18, 19, 20)
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Specification