DIGITAL IDENTITY RELATED REPUTATION TRACKING AND PUBLISHING

• US 20070208940A1
• Filed: 05/09/2007
• Published: 09/06/2007
• Est. Priority Date: 10/29/2004
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Adelman, Warren, Chadwick, Michael
• Application Number:
  US11/746,522
• Publication Number:
  US 20070208940A1
• Time in Patent Office: Days
• US Class Current: 713/168
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 63/0823 using certificates cryptographic mechanisms or cryptographic arrangements for entity authentication involving certificates H04L9/3263
• CPC Class Codes: H04L 65/1079 of unsolicited session attempts, e.g. SPIT

Abstract

Systems and processes of the present invention allow for tracking and publishing digital identity related reputation. In an example embodiment, a Digital Identity Provider maintains a database with reputation data that can be accessed by Requesters. The Digital Identity Provider may update reputation data based on a variety of events related to a digital identity. The reputation data may be tracked regarding the digital identity itself, digital identity purchaser or registrant, or an email address, domain name, URL, or website associated with the digital identity. The reputation data may include various categories, such as email practices, website content, privacy policies and practices, fraudulent activities, domain name related complaints, overall reputation, etc. The reputation data may be published in a publicly-available database, a private database, or via other methods. The Registrant may opt for a reputation service while registering a digital identity. The Requester may decide whether to interact with a digital identity based on the digital identity related reputation.

Claims

1. A system for tracking digital identity related reputation, comprising:

a) a Digital Identity Provider,

b) a Digital Identity Database, maintained by said Digital Identity Provider, for storing a Plurality of Digital Identities provided by said Digital Identity Provider,

c) a Reputation Database for storing digital identity related reputation data for one or more of said Plurality of Digital Identities provided by said Digital Identity Provider, and

d) a Presentation Means for providing a Plurality of Requesters access to said data.

2. The system of claim 1, wherein said Digital Identity Provider is a domain name Registry.

3. The system of claim 1, wherein said Digital Identity Provider is a domain name Registrar.

4. The system of claim 1, wherein said Digital Identity Provider is a Reseller of a domain name Registrar.

5. The system of claim 1, wherein said data comprises a numeric rating or score, representing digital identity related reputation.

6. The system of claim 1, wherein said data comprises a value out of one or more predetermined sets of discrete values, representing digital identity related reputation.

7. The system of claim 1, wherein said data comprises a link or a reference to a location of an additional reputation data.

8. The system of claim 1, wherein said data comprises one or more records for a digital identity.

9. The system of claim 1, wherein said data comprises one or more records for a URL associated with a digital identity.

10. The system of claim 1, wherein said data comprises one or more records for a person associated with a digital identity.

11. The system of claim 1, wherein said data comprises one or more records for an entity associated with a digital identity.

12. The system of claim 1, wherein said data comprises one or more records for an email address associated with a digital identity.

13. The system of claim 1, wherein said data comprises one or more records associated with email practices.

14. The system of claim 1, wherein said data comprises one or more records associated with website content.

15. The system of claim 1, wherein said data comprises one or more records associated with privacy policies and practices.

16. The system of claim 1, wherein said data comprises one or more records associated with fraudulent activities.

17. The system of claim 1, wherein said data comprises one or more records associated with digital identity related complaints.

18. The system of claim 1, wherein said data comprises one or more records associated with digital identity overall reputation.

19. The system of claim 1, wherein said data comprises one or more records indicating if a digital identity can be trusted.

20. The system of claim 1, wherein said Reputation Database, at least in part, is maintained by said Digital Identity Provider.

21. The system of claim 1, further comprising:

e) a website for allowing a Plurality of Subjects to request a digital identity, wherein at least one Subject comprises a person or an entity associated with one or more digital identities out of said Plurality of Digital Identities registered through said Digital Identity Provider,

22. The system of claim 21, wherein at least one Subject comprises a client of said Digital Identity Provider.

23. The system of claim 21, wherein at least one Subject comprises a purchaser of a products or services provided by said Digital Identity Provider.

24. The system of claim 21, wherein at least one Subject comprises a user of a products or services provided by said Digital Identity Provider.

25. The system of claim 21, wherein at least one Subject comprises a Registrant of one or more digital identities out of said Plurality of Digital Identities registered through said Digital Identity Provider.

26. The system of claim 21, wherein at least one Subject comprises a person or entity on record with said Digital Identity Provider.

27. The system of claim 21, wherein at least one Subject comprises a person or entity appearing in WHOIS records for one or more domain names associated with one or more of said Plurality of Digital identities registered through said Digital Identity Provider.

28. The system of claim 21, wherein at least one Subject comprises a person or entity appearing in registration related records for one or more digital identities out of said Plurality of Digital identities registered through said Digital Identity Provider.

29. The system of claim 23, wherein said products or services provided by said Digital Identity Provider include a digital identity, domain name, an email service, a hosting service, a digital certificate, a computer software, a website design service, a reputation tracking service, or any combination thereof.

30. The system of claim 24, wherein said products or services provided by said Digital Identity Provider include a digital identity, a domain name, an email service, a hosting service, a digital certificate, a computer software, a website design service, a reputation tracking service, or any combination thereof.

31. The system of claim 1, wherein said Presentation Means comprises a publicly-accessible database.

32. The system of claim 1, wherein said Presentation Means comprises a DNS records.

33. The system of claim 1, wherein said Presentation Means comprises a WHOIS records.

34. The system of claim 33, wherein said WHOIS records, at least in part, are maintained by a Registrar.

35. The system of claim 33, wherein said WHOIS records, at least in part, are maintained by a Registry.

36. The system of claim 1, wherein said Presentation Means comprises a website.

37. The system of claim 1, wherein said Presentation Means comprises a web service.

38. The system of claim 1, wherein said Presentation Means comprises a computer software.

39. The system of claim 1, wherein said Presentation Means comprises an API-based solution or protocol.

40. The system of claim 1, wherein said Presentation Means, at least in part, are maintained by said Digital Identity Provider.

41. A system for tracking a reputation rating of a digital identity, comprising:

a) a Digital Identity Provider having an ability to register a digital identity to a Registrant,

b) a Reputation Database maintained by said Digital Identity Provider, wherein a reputation rating of said digital identity is stored in said Reputation Database, and

c) a Presentation Means for providing a Requester access to said Reputation Database.

42. A system for tracking a reputation rating of a Registrant of a digital identity, comprising:

a) a Digital Identity Provider having an ability to register a digital identity to a Registrant,

b) a Reputation Database maintained by said Digital Identity Provider, wherein a reputation rating of said Registrant is stored in said Reputation Database, and

c) a Presentation Means for providing a Requester access to said Reputation Database.

43. A system for tracking a reputation rating of an email address associated with a digital identity, comprising:

a) a Digital Identity Provider having an ability to register a digital identity to a Registrant,

b) a Reputation Database maintained by said Digital Identity Provider, wherein a reputation rating of an email address associated with said digital identity is stored in said Reputation Database, and

c) a Presentation Means for providing a Requester access to said Reputation Database.

44. A system for tracking a reputation rating of a website content associated with a digital identity, comprising:

a) a Digital Identity Provider having an ability to register a digital identity to a Registrant,

b) a Reputation Database maintained by said Digital Identity Provider, wherein a reputation rating of a website content associated with said digital identity is stored in said Reputation Database, and

c) a Presentation Means for providing a Requester access to said Reputation Database.

45. A method for tracking digital identity related reputation, comprising the steps of:

a) a Digital Identity Provider setting one or more values in digital identity related reputation data to an initial value, and

b) said Digital Identity Provider changing at least one of said values in said data.

46. The method of claim 45, further comprising the step of:

c) repeating step b) one or more times.

47. The method of claim 45, wherein said Digital Identity Provider comprises a domain name Registry.

48. The method of claim 45, wherein said Digital Identity Provider comprises a domain name Registrar.

49. The method of claim 45, wherein said Digital Identity Provider comprises a Reseller of a domain name Registrar.

50. The method of claim 45, wherein said data comprises a numeric rating or score, representing digital identity related reputation.

51. The method of claim 45, wherein said data comprises a value out of one or more predetermined sets of discrete values, representing digital identity related reputation.

52. The method of claim 45, wherein said data comprises a link or a reference to a location of an additional reputation data.

53. The method of claim 45, wherein said data comprises one or more records for a digital identity.

54. The method of claim 45, wherein said data comprises one or more records for a URL associated with a digital identity.

55. The method of claim 45, wherein said data comprises one or more records for a person associated with a digital identity.

56. The method of claim 45, wherein said data comprises one or more records for an entity associated with a digital identity.

57. The method of claim 45, wherein said data comprises one or more records for an email address associated with a digital identity.

58. The method of claim 45, wherein said data comprises one or more records associated with email practices.

59. The method of claim 45, wherein said data comprises one or more records associated with website content.

60. The method of claim 45, wherein said data comprises one or more records associated with privacy policies and practices.

61. The method of claim 45, wherein said data comprises one or more records associated with fraudulent activities.

62. The method of claim 45, wherein said data comprises one or more records associated with digital identity related complaints.

63. The method of claim 45, wherein said data comprises one or more records associated with digital identity overall reputation.

64. The method of claim 45, wherein said data comprises one or more records indicating if a digital identity can be trusted.

65. The method of claim 45, wherein said setting said one or more values to said initial values is based on the validation of digital identity related information.

66. The method of claim 45, wherein said changing said at least one of said values is based on the validation of digital identity related information.

67. The method of claim 45, wherein said changing said at least one of said values is based on an event associated with a digital identity.

68. The method of claim 67, wherein said event associated with said digital identity comprises a complaint about unsolicited email originated from said digital identity.

69. The method of claim 67, wherein said event associated with said digital identity comprises a complaint about illegal content on a website hosted by said digital identity.

70. The method of claim 67, wherein said event associated with said digital identity comprises a transfer of said digital identity to another Digital Identity Provider.

71. The method of claim 67, wherein said event associated with said digital identity comprises a transfer of said digital identity to another registrant.

72. The method of claim 67, wherein said event associated with said digital identity comprises a change of ownership of said digital identity.

73. The method of claim 67, wherein said event associated with said digital identity comprises an expiration of said digital identity.

74. The method of claim 67, wherein said event associated with said digital identity comprises a change in a registration information of said digital identity.

75. The method of claim 74, wherein said change in said registration information comprises a change in the digital identity contact information.

76. The method of claim 74, wherein said change in said registration information comprises a change in the digital identity DNS information.

77. The method of claim 74, wherein said change in said registration information comprises a change in the private registration information.

78. A method for initiating tracking of digital identity related reputation at the point of sale, comprising the steps of:

a) a Digital Identity Provider receiving authorization from a Registrant of a Digital identity to keep track of digital identity related reputation; and

b) said Digital Identity Provider setting one or more values in digital identity related reputation data for said digital identity to an initial value.

79. The method of claim 78, further comprising the step of:

c) said Digital Identity Provider changing at least one of said values in said data.

80. The method of claim 79, further comprising the step of:

d) repeating step c) one or more times.

81. A method for accessing digital identity related reputation data, comprising the steps of:

a) identifying a digital identity,

b) determining a Digital Identity Provider through which said digital identity was registered,

c) determining a location of a digital identity related reputation data for said digital identity, and

d) accessing said data.

82. The method of claim 81, wherein said Digital Identity Provider comprises a domain name Registry.

83. The method of claim 81, wherein said Digital Identity Provider comprises a domain name Registrar.

84. The method of claim 81, wherein said Digital Identity Provider comprises a Reseller of a domain name Registrar.

85. The method of claim 81, wherein said data comprises a numeric rating or score, representing digital identity related reputation.

86. The method of claim 81, wherein said data comprises a value out of one or more predetermined sets of discrete values, representing digital identity related reputation.

87. The method of claim 81, wherein said data comprises a link or a reference to a location of an additional reputation data.

88. The method of claim 81, wherein said data comprises one or more records for said digital identity itself.

89. The method of claim 81, wherein said data comprises one or more records for a URL associated with said digital identity.

90. The method of claim 81, wherein said data comprises one or more records for a person associated with said digital identity.

91. The method of claim 81, wherein said data comprises one or more records for an entity associated with said digital identity.

92. The method of claim 81, wherein said data comprises one or more records for an email address associated with said digital identity.

93. The method of claim 81, wherein said data comprises one or more records associated with email practices.

94. The method of claim 81, wherein said data comprises one or more records associated with website content.

95. The method of claim 81, wherein said data comprises one or more records associated with privacy policies and practices.

96. The method of claim 81, wherein said data comprises one or more records associated with fraudulent activities.

97. The method of claim 81, wherein said data comprises one or more records associated with digital identity related complaints.

98. The method of claim 81, wherein said data comprises one or more records associated with digital identity overall reputation.

99. The method of claim 81, wherein said data comprises one or more records indicating if said digital identity can be trusted.

100. The method of claim 81, further comprising the step of:

e) prior to step a) receiving an email message from an email address.

101. The method of claim 100, wherein said digital identity is identified from said email address.

102. The method of claim 100, wherein said digital identity is identified from one or more links present in said email message.

103. The method of claim 100, further comprising the step of:

f) determining whether to allow or reject said email message based on said data.

104. The method of claim 100, further comprising the step of:

f) prior to step a) intending to visit a URL associated with said digital identity.

105. The method of claim 104, further comprising the step of:

f) determining whether to visit said URL based on said data.

106. The method of claim 81, further comprising the step of:

e) prior to step a) intending to sell a product or service to an individual or entity associated with said digital identity.

107. The method of claim 106, further comprising the step of:

f) determining whether to sell said product or service to said individual or entity based on said data.

108. The method of claim 81, further comprising the step of:

e) prior to step a) intending to purchase a product or service from an individual or entity associated with said digital identity.

109. The method of claim 108, further comprising the step of:

f) determining whether to purchase said product or service to said individual or entity based on said data.

110. The method of claim 81, further comprising the step of:

e) prior to step a) intending to communicate on a website with an individual or entity associated with said digital identity.

111. The method of claim 110, further comprising the step of:

f) determining whether to communicate on a website with said individual or entity based on said data.